Marketing Environment Report

This assignment is for HND Business Studies students to submit a 2000-word report on the topic 'Marketing Environment' that assesses their ability to diagnose management problems, recognize operational strategies, and demonstrate critical thinking skills. The report should discuss how an understanding of the marketing environment influences an organization's approach to the marketing mix, using topical examples from current practice.

Programme HND Business Studies
Year 1. Credit Points
Module Fundamentals of Marketing
Date of Submission WC 14 November 2016 – hand in during normal class time
Word Count 2000 words
Assignment Weighting 75 %
Title of Assignment
Marketing Environment – Report
Specific Learning Outcomes of Assignment
The assignment aims to assess the students ability to:
A3 Diagnose specific management problems and identify solutions
A6 Recognise and differentiate appropriate operational strategies for meeting business needs
B3 Use a range of establishes techniques to critically evaluate data and identify solutions to problems
C1 Demonstrate cognitive skills of critical thinking, analysis and synthesis
C2 Demonstrate effective oral and written electronic communication skills
Generic Learning Outcomes of Assignment
The assignment aims to assess the students ability to:
1. Communicate in writing
2. Describe and explain theoretical terms and concepts of Marketing
3. Apply key terms and concepts to practical examples
Content of Assignment
In what ways can an understanding of the marketing environment influence an organisation’s a
marketing mix? Illustrate your answer with topical examples to demonstrate implications of t
Assignment should be in a report format. Students should engage in reading text, press and journals
topical examples of current practice. Use the template to help you with structure.

Marking Criteria
Content – Demonstration of knowledge and application of theory in context. Understanding of marketing
issues and engagement with the question. Comparsion of examples, definition of the relevant theory
and models. Use of current authors and literature. Efforts to analyse and evaluate marketing practice.
Context – Discussion of relevant and topical examples, application of theory in practice. Interpretation
of marketing environment using a range of businesses, products and brands. Interpretation and
analysis of secondary data to illustrate points.
Presentation – Produce work of high academic standard. Report arranged into a logical and readable
format. Excellent use of grammar and correct spelling. Page numbers, justified text format and font 12,
1.5 line spacing . Presented in professional format.
References – Excellent range of references from a variety of authors. Including a wide range of
sources such as text books, journals, newspapers and limited use of internet. Harvard Referencing
used throughout written work. Excellent depth and breadth of research.
Total 100
Report Template
Title Page – title of report, date, who the report is to and from, word count.
Contents page – remember to use page numbers and justify both left and right margins.
Executive Summary – brief summary of the whole report including any highlights (200 words)
Main body – discussion of PEEST. Brief roundup of the literature on the subject. Include how the
marketing mix meets the demands of the macro environment. The examples you used illustrate
your knowledge and application of PEEST. Consider the implications of Marketing mix decisions.
Look at the strengths and limitations of the model.
Conclusion – draw together your arguments and points, do not introduce any new ideas or
thoughts. (approx. 200 words)
Reference list – all the sources cited in your report – not included in the word count