This report analyzes the position of Marriott in the tourism value chain, its competitors, and the current challenges faced by Marriott in improving quality service. It discusses how Marriott maintains customer loyalty and provides luxurious stay to its customers. The report also highlights the competitors of Marriott and the challenges faced by the company in improving quality service, such as customer experiences, advancement of technology, and maintenance of hygiene. Overall, Marriott has overcome these challenges and maintained its position in the market.