Understanding Marketing, Digital Marketing, and Social Media Marketing

Project

Contents
PART 1............................................................................................................................................1
Explain what marketing is...........................................................................................................1
Explain what the marketing mix is and where the communications mix fits..............................1
Explain what digital marketing is................................................................................................2
Explain what social media marketing is......................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................3
Two examples of social media contents that really work and justify why..................................3
Models and standards for digital marketing................................................................................6
Explain why you think the social media content is effective......................................................7
REFERENCES................................................................................................................................8

PART 1
Explain what marketing is
Marketing states to actions a firm undertakes to promote the purchasing or selling of a product
and facility. Marketing considers marketing, selling and delivering manufactured goods to target
audiences or other businesses. Marketing as a regulation considers all the activities an
organisation assumes to illustrate in consumers and manage relationships with them. Networking
with possible or previous consumers is part of the work too, and many consider writing thank
you emails, playing golf with potential consumers, returning calls and emails quickly and
meeting with customers (Chaffey, D. and Ellis-Chadwick, F., 2019). At its basic level, marketing
seeks to match a organisation’s goods and consumers ultimately ensures profitability. The aim of
marketing is to make selling superfluous. The goals of marketing are to acknowledge and
comprehend the consumer so well that the commodity or facility fits them and sells itself.
Marketing should outcome in a consumer who is ready to purchase. All that should be required
then is to make the
product or services accessible.
Explain what the marketing mix is and where the communications mix fits
Marketing mix states to the set of activities or schemes that a firm utilises to endorse its
brand or product in the market. The marketing mix considers 4 P’s and the description of them as
under:
Product- It denotes an item or facility developed to meet purchaser demands and desires.
To efficiently market a good and facility, it’s significant to find out what discriminates it from
challenging goods and facilities. It’s also good to analyse if other goods or services can be
marked in combination with it.
Price- The sale price of the goods denotes what customers are willing to disburse for it.
Marketing experts requires consisting costs associated to research and development, producing,
marketing and allocation, otherwise e acknowledged as cost based pricing. Pricing depend
basically on customers’ perceived quality or value is acknowledged as value supported pricing.
Place- The type of product sold is essential to consider when analysing areas of distribution.
Basic customer goods, such as paper products, often are readily accessible in many outlets
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(Kannan, P.K., 2017). Premium customer goods, however, basically are accessible only in
choose outlets. Another deliberation is whether to place goods in a physical store, online or both.
Promotion- It denotes to the advertising process of the company which is organised by the
firm in order to promote and endorse its goods and services. In context of promotion, the
business enterprise use different promotional tools like social media, paid media, print media,
TV, news paper and many more.
The communication mix considers al the techniques that the company use to communicate
with consumers or possible clients (Bala, M. and Verma, D., 2018). This could be through
promotion, social media, product packaging, direct marketing, websites, events, exhibitions and
others. In business organisation, the company consider in order to create awareness about their
goods and services so that they can get attention of consumers in order to fit or consider
communication mix.
Explain what digital marketing is
Digital marketing is the utilize of the internet, mobile devices, social media, search engines
and other tools to achieve target audiences. It is also called online advertising, is the endorsement
of brands to connect with probable consumers utilising the internet and other types of digital
communication. This considers not only email, social media and web based promotion, but also
text and multimedia messages as a marketing tool. Digital marketing targets a particular
segment of the consumer base and is interactive. Digital marketing is on the rise and considers
search outcomes ads, email ads and endorsed tweets. Also, anything that established marketing
with consumer feedback or a two way communication among the organisation and consumer
(Goldfarb, A. and Tucker, C., 2019). There are different digital marketing channels like website
marketing, pay per click, content marketing, email marketing, social media marketing, associate
marketing, video marketing and SMA messaging etc. which can be considered by the business
organisations in context of advertisement and promotion.
Explain what social media marketing is
Social media marketing is basically denotes to the utilisation of social media and social media
networks to market a form’s goods and services. Social media marketing provides ventures with
a form to engage with current target audiences and reach new ones when permitting them to
endorse their expected culture, mission or tone. Social media marketing ahs aim- build data
analytics techniques which permit marketers to way the success of their effectiveness
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