Fund Raising Event by Image Mission Ltd. Singapore

This is a fund raising project in the form of an event to be organised by Image Mission Ltd. The funds gathered in the event will be donated to Dress for Success who promotes and funds woman empowerment and support in Singapore.

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A Fund Raising Event by Image Mission Ltd. Singapore
Name of the Student
Name of the University

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Executive Summary
This is a fund raising project in the form of an event to be organised by Image Mission Ltd. The
funds gathered in the event will be donated to Dress for Success who promotes and funds woman
empowerment and support in Singapore. Accordingly, a plan has to be developed regarding the
initiation and design of the event that will be held on 28th March, 2019. This report focuses on
the development of event objectives, project priorities and estimation of budget required to
execute the fund raising event.

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Table of Contents
1.0 Introduction of the Project.........................................................................................................3
2.0 Project Scope Statement............................................................................................................3
3.0 Project Priorities........................................................................................................................6
4.0 Work Breakdown Structure.......................................................................................................7
5.0 Cost Estimation..........................................................................................................................9
6.0 Conclusion...............................................................................................................................16
Bibliography..................................................................................................................................17

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1.0 Introduction of the Project
This project is undertaken by Image Mission Ltd., Singapore and it aims to raise funds
for Dress for Success® Singapore, its organisation that aims to empower women in Singapore in
terms of economic independence. In order to raise funds for this initiative, Image Mission Ltd.
has planned to undertake a one day fashion show event that will include sale of fashion clothing
and auction of branded handbags and accessories. The entire revenue generated will be handed
over to Dress for Success for investing in the woman empowerment initiative. Accordingly, the
company has requested a project plan that will include the scope of the overall project, work
breakdown structure and a detailed time phased budget based on which, the company will
proceed with the project.
This report is based on the development of a project plan for Image Mission Ltd. (IML)
that will include the aspects of the project as requested by the company.
2.0 Project Scope Statement
The primary of scope of the project is to undertake the sale and auction event for raising
funds for Dress for Success initiative. The scope is validated by the six items checklist as
follows.
[1] Objective – The main objective of the project is to raise funds that will be donated
to Dress for Success. Dress for Success will use the funds for its woman
empowerment initiative and will help women in the country to achieve economic
independence by providing a network of support, professional attire and
development tools to help them thrive at work and in life.

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[2] Key Milestones – The key milestones of the project include submission of project
proposal document, completion of project planning, setting up event venue for the
fund raising event and completion of the event with success. The key milestones
are shown in the Gantt chart as shown in the following diagram.
Figure 1: Gantt Chart of Key Milestones
(Source: Created by Author)

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[3] High Level Requirements – The high level requirements of the project include a
suitable venue for the event where 200 people can attend the event (audience and
potential buyers), fashion items and branded products that will be sold or
auctioned in the event, an event management team, wine and light bights for the
audience and other people present in the venue and appropriate safety system for
the people during cases of emergency.
[4] Assumptions and Exclusions – It has been assumed that the event will raise at
least S$500,000 that will be used for the woman empowerment initiative.
Furthermore, it has been assumed that around 200 people will attend the event and
will help to make it a successful one. Any monetary benefit has been completely
excluded from the project and the entire raised amount will be donated to Dress
for Success. Furthermore, any commercial promotion or initiative is excluded
from this project.
[5] Issues and Risks – The project may have some issues and risks including safety
risks, fire risks, lack of sufficient funds for event, low amount of revenue received
and others. Appropriate actions are to be taken to ensure these risks do not have
any negative impact on the project.
[6] Key Stakeholders – The key stakeholders of the event include the event manager,
finance manager, sponsor, donors, volunteers, auction participants and others.
Each of the key stakeholders will have major roles to play that will ensure success
of the project.

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3.0 Project Priorities
The project priority matrix has been developed as follows.
Time Cost Performance
Constrain 
Enhance 
Accept 
Justification – In the project priority matrix, time is marked as accept, cost is marked as
constrain and performance is marked as enhance. In this project, as evident from the
requirements, time is not a significant problem for the organisation and also there are no time
limits set for the project. As a result, the organisation is ready to accept any time frame for the
project as long as it is reasonable and does not result in extra costs. Cost is marked constrain
because the project does not involve any significant monetary gain for the organisation. As a
result, the organisation needs to ensure the costs are minimized and there are no extra costs
involved in the project. Finally, the performance of the event must be enhanced in order to
ensure maximum funds that can be donated to Dress for Success that is the main objective of the
project.

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4.0 Work Breakdown Structure
The work breakdown structure of the project is shown in the following picture.
Figure 2: Work Breakdown Structure of the Project
(Source: Created by Author)
Work Packages – Work packages are the least levels of the work breakdown structure and refer to the activities that are to be
undertaken in the project under various phases. In this project, the work packages mainly include planning, designing and execution of
various activities that will lead to the success of the proposed fund raising project. Based on the requirements of the project, the

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stakeholders, responsible staffs and the required material and other costs have been assigned to these work packages in order to
determine the total cost required for the project.

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5.0 Cost Estimation
The cost is estimated as shown in the following table.
WBS Task Name Resource Names Cost
0 Fund Raising Event Project $143,827.50
1 Project Planning $87,490.00
1.1 Set Objectives for the Fund Raising Event Event Manager $2,400.00
1.2
Set Compliance Requirements for the
Project
$6,160.00
1.2.1
Review Policies Regarding Fund Raising
and Donation
Event Manager $2,400.00
1.2.2
Determine if sufficient fund can be raised
from the event
Event Coordinator,
Event Manager
$3,760.00
1.3 Determine Appropriate Theme for the Event Event Manager $2,400.00
1.4 Donation and Sponsorship Requirements $18,400.00
1.4.1
Identify Potential Donors, Sponsor and
Buyers
$18,400.00
1.4.1.1 Venue Event Manager $2,400.00

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1.4.1.2 Staffing Event Manager $2,400.00
1.4.1.3 Consulting $5,040.00
1.4.1.3.1 Prepare Design for the Event
Event Coordinator,
Venue Designer
$3,120.00
1.4.1.3.2
Marketing Plan through Social and
Other Media
Marketing Manager $1,920.00
1.4.1.4
Prepare Plan for Refreshments for Event
Participants
Event Coordinator $1,360.00
1.4.1.5
Prepare Plan for Merchandize
Distribution among Buyers
Event Manager $2,400.00
1.4.1.6
Prepare Plan for Main Attractions of the
Event
Event Manager $4,800.00
1.5 Planning for Event Venue $21,840.00
1.5.1 Define Criteria for the Event Venue $9,360.00
1.5.1.1 Determine Seating Capacity Required
Event Manager,
Venue Designer
$1,560.00
1.5.1.2
Determine Needs for Special Access like
Restroom, Pet Rooms, Vendors
Event Manager,
Venue Designer
$1,560.00
1.5.1.3 Determine Requirements for Amenities Event Manager, $1,560.00

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Venue Designer
1.5.1.4
Define Telecommunication
Requirements
Event Manager,
Venue Designer
$1,560.00
1.5.1.5 Define Security Requirements
Event Manager,
Venue Designer
$3,120.00
1.5.2
Identify A Number of Potential
Auditoriums as Venue
Event Manager $2,400.00
1.5.3 Select an Auditorium for Venue $6,000.00
1.5.3.1
Secure Rent and Permit for Conducting
the Event
Event Manager $6,000.00
1.5.4 Design and Decoration of Venue $1,360.00
1.5.4.1 Assign Décor Team Event Coordinator $1,360.00
1.5.5 Snacks and Beverages $2,720.00
1.5.5.1
Decide on the Choice of Snacks and
Beverages
Event Coordinator $680.00
1.5.5.2 Assign Vendors Event Coordinator $2,040.00
1.6 Prepare Communication Plan for Event Event Coordinator $1,360.00

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1.7 Prepare Project Budget $17,290.00
1.7.1 Determine Staffing and Wage Budget Event Manager $2,400.00
1.7.2 Venue $8,100.00
1.7.2.1 Determine Rental Amount for the Venue
Finance Manager,
Venue Rental[1]
$5,800.00
1.7.2.2
Determine Costs for Decorations of the
Venue
Finance Manager,
Decoration Costs[1]
$2,300.00
1.7.3
Determine Costs for Entertainment
Programs
Finance Manager,
Other Additional
Costs[1]
$1,800.00
1.7.4 Determine Costs for Snacks and Beverages
Finance Manager,
Food Costs[1]
$2,300.00
1.7.5 Determine Marketing Costs
Finance Manager,
Marketing Manager,
Marketing and
Invitation Costs[1]
$2,690.00
1.8 Prepare Schedule for the Event Event Coordinator $680.00
1.9
Prepare Appropriate Marketing Plan for the
Event
Marketing Manager $1,280.00

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1.10 Develop Staffing Plan for the Event Event Manager $2,400.00
1.11 Develop Business Case of the Project
Event Coordinator,
Event Manager,
Finance Manager,
Marketing Manager
$13,280.00
2 Donation Plan and Management $5,400.00
2.1 Invite Past Donors Event Coordinator $680.00
2.2 Invite Potential New Donors and Buyers Event Coordinator $1,360.00
2.3 Design Donation Tracking System Event Coordinator $1,360.00
2.4 Donation Storage $2,000.00
2.4.1 Assign Finance Manager Event Manager $1,200.00
2.4.2 Open Fund for Collecting Donations Finance Manager $800.00
3 Guests Management $5,440.00
3.1 Design Online Invitations Event Coordinator $2,720.00
3.2 Print Registration Tickets Event Coordinator $2,720.00
4 Marketing $21,120.00
4.1 Promote the Event through Social Media Marketing Manager $3,200.00

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4.2 Promote the Event through Digital Media Marketing Manager $3,200.00
4.3 Collect Responses Marketing Manager $1,280.00
4.4 Final Preparations and Venue Design
Décor Team, Event
Coordinator, Venue
Designer
$13,440.00
5 Event Day $11,977.50
5.1 Set Up $6,555.00
5.1.1 Set Up Event Stage
Event Coordinator,
Volunteers and
Staffs
$3,255.00
5.1.2 Welcome the Event Participants
Volunteers and
Staffs
$3,000.00
5.1.3
Set Up Area for Sale of Clothing and
Accessories
Décor Team $300.00
5.2 Guests $500.00
5.2.1 Accept Registrations
Volunteers and
Staffs
$250.00
5.2.2 Welcome Guests Volunteers and $250.00

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Staffs
5.3 Execute the Event
Event Coordinator,
Event Manager,
Volunteers and
Staffs
$4,322.50
5.4 Provide Snacks and Beverages to the Guests Vendor Team $100.00
5.5 Clean Up
Volunteers and
Staffs
$500.00
6 Project Closing $12,400.00
6.1
Send Merchandize and Thank You Note to
the Guests
Event Manager $2,400.00
6.2 Release Success Article of the Project Marketing Manager $3,200.00
6.3
Hand Over Entire Donation Fund to Dress
for Success
Finance Manager $800.00
6.4 Final Audit and Review Event Manager $3,600.00
6.5 Sign Off and Closing Event Manager $2,400.00
The time phased budget is shown in the following picture.

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March
10, 2019 March
17, 2019 March
24, 2019 March
31, 2019 April 7,
2019 April 14,
2019
$0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
Cost Cumulative Cost
Figure 3: Time Phased Budget of the Project
(Source: Created by Author)
6.0 Conclusion
It can be concluded that in order to complete the preparations for the event before the
event date (28th March), the project needs to be started three months earlier so that all activities
including designing, planning and marketing can be completed in time. The proposed budget for
the event is $150,000 and the total revenue and donation earned in the event will be donated to
Dress for Success.

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