Project Management for Port Fairy Caravan and Camping Park

This project management document discusses the evaluation and review of the marketing strategy for Port Fairy Caravan and Camping Park. It includes an analysis of options, financial analysis, and preliminary project requirements.

Running head: PROJECT MANAGEMENT
Project: Port Fairy Caravan and Camping Park
Name of the Student
Name of the University
Author’s note

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PROJECT MANAGEMENT
Table of Contents
1. Introduction and description of project background...................................................................2
2. Description of project objectives.................................................................................................2
3. Description of the current situation.............................................................................................3
4. Problem/opportunity statement....................................................................................................4
5. Detailed critical assumption and constraints...............................................................................5
5.1 Assumptions...........................................................................................................................5
5.2 Constraints.............................................................................................................................5
6. An analysis of options and recommendation...............................................................................6
7. Financial analysis.........................................................................................................................7
8. Preliminary project requirements................................................................................................8
8.1 Project scope..........................................................................................................................8
9. Budget estimate...........................................................................................................................8
9.1 Cost estimation.......................................................................................................................8
9.2 Cost baseline........................................................................................................................13
10. Schedule estimate....................................................................................................................13
10.1 Work breakdown structure.................................................................................................16
11. List of potential risks...............................................................................................................17
Bibliography..................................................................................................................................25

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PROJECT MANAGEMENT
1. Introduction and description of project background
The paper mainly reflects on the organization “Port fairy Caravan and Camping park”
that is mainly located in the Coastal hamlet of port Fairy that generally has the jewel in the
crown of the south west. It is found that the company helps in boasting the love of festivals
including the weekend events. The company is managed with the help of the director Jerry
Maguire and for promotion, the director mainly utilizes different posts on a community website,
noticeboards, online newsletters as well as mobile app however the cost that is associated with
online advertising is much more and therefore the director of the company wants to review the
marketing strategy of the company. The review of the e-marketing will be helpful in properly
determining the most economical as well as impactful approach. The south west advertising
generally has applied one of the tender contract in order to properly undertake the project review.
It is analyzed that the main goal of the organization is to properly analyze as well as evaluate the
marketing strategy of the organization for properly investigating the current marketing channels
including the noticeboards, online newsletters as well as different social media sites.
2. Description of project objectives
The main objectives of the project as per the organizational mission are mainly listed
below:
 To analyze as well as evaluate the marketing strategy of Port Fairy Caravan and Camping
Park Pty Ltd.
 To investigate as well as review all the present marketing channels that the company is
using presently
 To propose a five stage approach that is mainly developed by Forbes

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PROJECT MANAGEMENT
3. Description of the current situation
It is found that presently the company “Port Fairy Caravan and Camping Park Pty Ltd”
will generally be managed with the help of the director Jerry Maguire. It is found that presently
the organization undertakes promotion with the help of website, mobile app, noticeboards,
mobile apps as well as advertising on different social media sites for promoting the park patrons.
It is found that the money that is required for undertaking the online advertising will be much
more and thus the organization generally wants to determine the most economical as well as
impact approach.
It is found that the current situation of the company can be effectively analyzed with the
help of the SWOT analysis. It is found that SWOT analysis is one of the study that is mainly
undertaken for determining the strengths as well as weaknesses, opportunities as well as threats.
The swot analysis for the organization “Port fairy Caravan and Camping park” is provided
below:
Strengths
 Proper brand image and is known as
the jewel in the crown of South West
 Utilizes online marketing strategies
Weaknesses
 Financial issue is considered as one of the
weaknesses the organization due to use of
online advertising
 Improper management of business
operations

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PROJECT MANAGEMENT
Opportunities
 Improved marketing strategies will
enhance the revenue of the
organization
 Proper marketing strategies helps in
increasing business opportunities
Threats
 Several of the employees are not agree
with the changes that are needed to be
implemented and therefore it is considered
as a threat
 Improper review of the marketing
channels can cause a number of issues.
4. Problem/opportunity statement
Presently the organization is utilizing online advertising methods as well as strategies for
marketing however it is found that the use of different marketing as well as promotion methods
like mobile app, community noticeboards, websites as well as online newsletters are considered
to be very much expensive and thus, it is quite difficult for the organization to manage the
financial issues and challenges that occurs due to the utilization of online marketing strategy.
Therefore, the company wants to adopt proper marketing strategies as well as methods that are
very much economical as well as impactful for the organization and for this they have provided
the work to review the present marketing strategies effectively. It is analyzed that proper
investigation as well as review of the present marketing channels is necessary for undertaking
marketing strategies that are beneficial for the business of the company. The company evaluates
the E-monkeying strategy in five different stages including evaluation of digital marketing,
examining customer profile, reviewing digital presence as well as evaluating the messaging
strategies as well as reviewing the marketing ROIs.

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PROJECT MANAGEMENT
5. Detailed critical assumption and constraints
5.1 Assumptions
The assumptions that are made by the project manager in order to successfully
completing the project are generally elaborated below:
Time: As per the initial assumption, it is found that around 12-week time is mainly
needed in order to complete the project successfully as per the objectives. In addition to this, it is
assumed that the project manager will be engaged with the project for executing and tracking the
schedule for E-marketing evaluation successfully.
Budget: As per the assumption that is made in the initial phase of the project, it is
analyzed that budget of around $145,000 will be enough for the successful completion of the
project. The entire project that undertakes marketing evaluation gets completed within the budget
that is allocated.
Proper evaluation of E-marketing strategies: It is assumed by the company, that the e-
marketing strategies that are utilized by the company will be successfully helpful in investigating
as well as evaluating proper marketing strategy as well as the present market channels with
appropriate report that provides details about the changes so that the objectives of the project can
be achieved.
5.2 Constraints
The factors that constraints or limits the success of the project are mainly elaborated
below:
Scope: It is quite necessary to manage the scope of the project quite effectively otherwise
scope creep will happen within the project that further will result in increased time, cost as well

6
PROJECT MANAGEMENT
as resources which generally reduces the quality of the project and therefore it is analyzed that
scope creep can create risk during the delivery of the project.
Resources: If proper resources for the project are not present then it will quite difficult to
deliver the project on tight time which further enhances the project cost and if alternate resources
are being utilized within the project then they are very much expensive than planned. Thus,
presence of right resources is necessary for the project in order to avoid obstruction during the
project progress.
Cost: The money that is allocated for the project will be around $145,000 and if the
budget at each phase of the project are not managed then it generally can cause a lot of problems
and challenges in managing the project cost quite effectively. Thus, it is analyzed that proper
management of project is quite necessary for avoiding financial issues.
6. An analysis of options and recommendation
After proper analysis, it is quite important to properly analyze as well as evaluate the
marketing strategy of the Port Fairy Caravan and Camping Park Pty Ltd. Proper evaluation must
be provided for properly investigating as well as reviewing all the challenges of marketing
including community noticeboards, website posts, social media sites as well as online
newsletters. In addition to this, it is very much important to implement the evaluation of e-
marketing strategies in different phases including evaluation of the digital marketing, examining
customer profiles, reviewing digital presence, evaluating marketing strategies as well as
reviewing the marketing ROIs. It is recommended to use proper plan that not only reviews the
present information but also helps in conducting research for gathering new materials. The
deliverable of the project should include proper report that not only evaluates the e-marketing

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PROJECT MANAGEMENT
strategy as well as customer profiles. Proper ROI as well as appropriate recommendations of
marketing strategies including branding, Facebook ads, promotion of product awareness,
capitalizing local offerings as well as email marketing for presenting the strategies to the project
stakeholders.
7. Financial analysis
The financial analysis that is mainly undertaken for evaluating the marketing strategies of
Port Fairy Caravan as well as Camping park is mainly showcased in the figure below.
Furthermore, the calculations that are provided below reflects on the NPV, payback period as
well as the on the achieved ROI.
Created by: Date: 30-04-19
Discount rate 9.00%
Assume the project is completed in Year 0 Year
0 1 2 3 Total
Costs 90,000 20,000 20,000 15,000
Discount factor 1.00 0.92 0.84 0.77
Discounted costs 90,000 18,400 16,800 11,550 1,36,750
Benefits 0 90,000 1,30,000 1,50,000
Discount factor 1.00 0.92 0.84 0.77
Discounted benefits 0 82,800 1,09,200 1,15,500 3,07,500
Discounted benefits - costs (90,000) 64,400 92,400 1,03,950 1,70,750 NPV
Cumulative benefits - costs (90,000) (25,600) 66,800 1,70,750
ROI 125%
Payback in Year 3
Financial Analysis for Port Fairy Caravan and Camping Park
Figure 1: Financial analysis for port Fairy Caravan and Camping Park
(Source: Created by Author)

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PROJECT MANAGEMENT
8. Preliminary project requirements
8.1 Project scope
It is found that the following points are generally incorporated within the scope of the
project.
 Evaluation of the different types of marketing strategies
 Examining the profile of the customers
 Properly reviewing the digital presence
 Proper evaluation of the marketing strategies
 Proper reviewing as well as marketing ROI
 Implementing proper marketing strategies
 Development of report that reviews digital presence as well as customer profile
 Final presentation
9. Budget estimate
9.1 Cost estimation
The below table showcases on the project that evaluates the e-marketing strategies for the
company and generally determines that around 90 days are required for the project execution by
utilizing budget of around $145,500.
WBS Task Name Duration Start Finish Predecessors Resource Names Cost
0 Evaluation of e-
marketing
strategies for
Port Fairy
90 days Mon
02-07-
18
Fri 02-
11-18
$ 145,000.00

9
PROJECT MANAGEMENT
Caravan as well
as Camping
park
1
Project
initiation phase
14 days
Mon
02-07-
18
Thu 19-
07-18
$ 9,160.00
1.1
Business
case
development
4 days
Mon
02-07-
18
Thu 05-
07-18
Business analyst $ 2,560.00
1.2
Feasibility
study
3 days
Fri 06-
07-18
Tue 10-
07-18
2 Financial manager $ 1,680.00
1.3
Project
charter
3 days
Wed
11-07-
18
Fri 13-
07-18
3 Project manager $ 2,520.00
1.4
Team
members
appointment
4 days
Mon
16-07-
18
Thu 19-
07-18
4 Hr. manager $ 2,400.00
2
Project
planning phase
19 days
Fri 20-
07-18
Wed
15-08-
18
$ 21,392.00

10
PROJECT MANAGEMENT
2.1
Target
market
identification
6 days
Fri 20-
07-18
Fri 27-
07-18
5
Business analyst,
Consultant
$ 7,776.00
2.2
Analyzing
the competitors
4 days
Mon
30-07-
18
Thu 02-
08-18
7
Consultant,
Marketing
manager
$ 5,248.00
2.3
Setting
project goals
3 days
Fri 03-
08-18
Tue 07-
08-18
8
Consultant,
Project planner
$ 3,888.00
2.4
Outlining the
project strategies
4 days
Wed
08-08-
18
Mon
13-08-
18
9 Project manager $ 3,360.00
2.5
Setting
appropriate
budget for the
project
2 days
Tue
14-08-
18
Wed
15-08-
18
10 Financial manager $ 1,120.00
3
Project
execution phase
46 days
Thu
16-08-
18
Thu 18-
10-18
$ 106,608.00
3.1 Evaluating
and reviewing
the present e-
marketing
36 days Thu
16-08-
18
Thu 04-
10-18
$ 66,760.00

11
PROJECT MANAGEMENT
strategies
3.1.1
Evaluating
digital marketing
10 days
Thu
16-08-
18
Wed
29-08-
18
11
E-marketing
specialist,
Marketing
manager
$ 12,560.00
3.1.2
Examining
customer profile
9 days
Thu
30-08-
18
Tue 11-
09-18
14
Marketing
manager
$ 5,904.00
3.1.3
Reviewing
digital presence
6 days
Wed
12-09-
18
Wed
19-09-
18
15
E-marketing
specialist, Social
media specialist
$ 6,960.00
3.1.4
Evaluating
marketing
strategies
5 days
Thu
20-09-
18
Wed
26-09-
18
16
E-marketing
specialist
$ 3,000.00
3.1.5
Reviewing
marketing ROI
6 days
Thu
27-09-
18
Thu 04-
10-18
17
Additional
cost[1],Business
analyst
$ 38,336.00
3.2
Implementing
new marketing
strategies
5 days
Fri 05-
10-18
Thu 11-
10-18
18
Marketing
manager
$ 3,280.00
3.3 Development
of report that
4 days Fri 12- Wed
17-10-
19 Marketing
manager, Social
$ 4,864.00

12
PROJECT MANAGEMENT
reviewing digital
presence and
customer
profiles
10-18 18 media specialist
3.4
Final
presentation to
the key
stakeholders'
1 day
Thu
18-10-
18
Thu 18-
10-18
20 Material cost[1] $ 31,704.00
4 Closure phase 11 days
Fri 19-
10-18
Fri 02-
11-18
$ 7,840.00
4.1
Reviewing
the project
4 days
Fri 19-
10-18
Wed
24-10-
18
21 Project planner $ 2,560.00
4.2
Sign off
from the
stakeholders
4 days
Thu
25-10-
18
Tue 30-
10-18
23 Project manager $ 3,360.00
4.3
Project
documentation
3 days
Wed
31-10-
18
Fri 02-
11-18
24 Project planner $ 1,920.00
9.2 Cost baseline
The cost baseline is considered as one of the part of the project baseline that generally
helps in handling the amount of money that is generally spent on the project. It is considered as

13
PROJECT MANAGEMENT
an approved budget over time distribution format that is mainly utilized for estimating,
monitoring as well as controlling the overall cost performance of the entire project. The cost
baseline for evaluating the e-marketing strategies of the company “Port Fairy Caravan as well as
Camping park” is mainly provided below:
June 2018 July 2018 August
2018
September
2018
October
2018
November
2018
$ 0.00
$ 20,000.00
$ 40,000.00
$ 60,000.00
$ 80,000.00
$ 100,000.00
$ 120,000.00
$ 140,000.00
$ 160,000.00
Cost baseline
Cumulative Cost
Figure 1: Cost baseline
(Source: Created by Author)
10. Schedule estimate
The time that is needed for the evaluation of the e-marketing strategies for the company
is around 90 days. The table that is given below mainly showcases on the time that is needed for
executing each of the activities of the project effectively.
WBS Task Name Duration Start Finish Predecessors
0 Evaluation of e-marketing 90 days Mon 02- Fri 02-

14
PROJECT MANAGEMENT
strategies for Port Fairy
Caravan as well as
Camping park
07-18 11-18
1 Project initiation phase 14 days
Mon 02-
07-18
Thu 19-
07-18
1.1
Business case
development
4 days
Mon 02-
07-18
Thu 05-
07-18
1.2 Feasibility study 3 days
Fri 06-07-
18
Tue 10-
07-18
2
1.3 Project charter 3 days
Wed 11-
07-18
Fri 13-07-
18
3
1.4
Team members
appointment
4 days
Mon 16-
07-18
Thu 19-
07-18
4
2 Project planning phase 19 days
Fri 20-07-
18
Wed 15-
08-18
2.1
Target market
identification
6 days
Fri 20-07-
18
Fri 27-07-
18
5
2.2
Analyzing the
competitors
4 days
Mon 30-
07-18
Thu 02-
08-18
7
2.3 Setting project goals 3 days
Fri 03-08-
18
Tue 07-
08-18
8
2.4 Outlining the project 4 days Wed 08- Mon 13- 9

15
PROJECT MANAGEMENT
strategies 08-18 08-18
2.5
Setting appropriate
budget for the project
2 days
Tue 14-
08-18
Wed 15-
08-18
10
3 Project execution phase 46 days
Thu 16-
08-18
Thu 18-
10-18
3.1
Evaluating and
reviewing the present e-
marketing strategies
36 days
Thu 16-
08-18
Thu 04-
10-18
3.1.1
Evaluating digital
marketing
10 days
Thu 16-
08-18
Wed 29-
08-18
11
3.1.2
Examining customer
profile
9 days
Thu 30-
08-18
Tue 11-
09-18
14
3.1.3
Reviewing digital
presence
6 days
Wed 12-
09-18
Wed 19-
09-18
15
3.1.4
Evaluating marketing
strategies
5 days
Thu 20-
09-18
Wed 26-
09-18
16
3.1.5
Reviewing marketing
ROI
6 days
Thu 27-
09-18
Thu 04-
10-18
17
3.2
Implementing new
marketing strategies
5 days
Fri 05-10-
18
Thu 11-
10-18
18
3.3 Development of report
that reviewing digital
presence and customer
4 days Fri 12-10-
18
Wed 17-
10-18
19

16
PROJECT MANAGEMENT
profiles
3.4
Final presentation to the
key stakeholders'
1 day
Thu 18-
10-18
Thu 18-
10-18
20
4 Closure phase 11 days
Fri 19-10-
18
Fri 02-
11-18
4.1 Reviewing the project 4 days
Fri 19-10-
18
Wed 24-
10-18
21
4.2
Sign off from the
stakeholders
4 days
Thu 25-
10-18
Tue 30-
10-18
23
4.3 Project documentation 3 days
Wed 31-
10-18
Fri 02-11-
18
24
10.1 Work breakdown structure
The work breakdown structure for evaluating the market strategies within the company
“Port Fairy Caravan as well as Camping park” is mainly provided below:

17
PROJECT MANAGEMENT
Evaluation of e-marketing
strategies for Port Fairy
Caravan as well as
Camping park
Project initiation phase
Business case
development
Feasibility study
Project charter
Team members
appointment
Project planning phase
Target market
identification
Analyzing the
competitors
Setting project goals
Outlining the project
strategies
Setting appropriate
budget for the
project
Project execution phase
Evaluating and reviewing
the present e-marketing
strategies
Evaluating digital
marketing
Examining customer
profile
Reviewing digital
presence
Evaluating marketing
strategies
Reviewing
marketing ROI
Implementing new
marketing strategies
Development of
report that
reviewing digital
presence and
customer profiles
Final presentation to
the key stakeholders'
Closure phase
Reviewing the
project
Sign off from the
stakeholders
Project
documentation
Figure 2: Work breakdown structure
(Source: Created by Author)
11. List of potential risks
The potential risks that can occur within the project is mainly reflected in the table below
by elaborating the risk mitigation strategies that are mainly associated with the project for
resolving the risks.
Risk Description Impact Probability Responsible
person
Mitigation
Budget
shortfall
The budget
that is
assigned for
evaluating the
High High Financial
manager
For resolving
the budget
related issues
and

18
PROJECT MANAGEMENT
e-marketing
strategies gets
shortened then
it would be
quite difficult
to manage the
next phases of
the project
due to
financial
issues and as a
result the
project
manager
mainly faces
obstruction
during the
project.
problems, it
is quite
necessary for
the project
managers to
undertake
earned value
analysis for
making sure
that the entire
project is on
track and the
entire project
will get
completed
within the
budget that is
estimated by
the project
manager at
the initial
phase.
Disagreement The Medium High HR manager In order to

19
PROJECT MANAGEMENT
from the
employees
employees
disagree on
the new
strategies that
the company
needs to
implement in
order to
resolve the
issues that
they face due
to the use of
online
advertisement.
This
disagreement
between the
employees
can create
obstruction
and that can
further creates
a lot of issues
mitigate the
issues, it is
quite
necessary to
communicate
properly with
the project
team
members for
providing
them proper
overview
about the
importance
of various
strategies as
well as
processes
that are
required to
be
implemented
in order to

20
PROJECT MANAGEMENT
and further
causes
obstruction
within the
project.
resolve the
problems.
Schedule
slippage
The schedule
that is
developed for
managing the
evaluation of
the e-
marketing
strategies, if
get slipped
then it will be
quite difficult
to manage the
project
effectively
and the
chances of
delay in the
project quite
High High Project
planner
In order to
mitigate the
issue, it is
quite
important to
implement
the project
plan
effectively by
keeping track
on the
progress of
the project so
that the
activities of
the project
does not get
slipped and

21
PROJECT MANAGEMENT
high. It is
analyzed that
due to delay
in the project
it is found that
the budget
that is related
with the
project mainly
increases that
further causes
financial
issues.
as a result
delay within
the project
can be
avoided.
Moreover, it
also helps in
reducing the
costs of the
project
effectively.
Improper
evaluation
Due to
inappropriate
evaluation,
the marketing
managers are
unable to
understand the
marketing
channels that
the
High Medium Marketing
manager.
In order to
resolve the
issue, it is
very much
important
evaluate the
e-marketing
strategies
within the
organization

22
PROJECT MANAGEMENT
organization
uses and as a
result they
face lot of
problem in
identifying the
difficulties
that the
organization
faces due to
which they
want to
changes
within the e-
marketing
strategies.
so that the
marketing
managers can
be capable of
getting
proper
information
about the
problem and
as per the
requirement
they will be
able to
implement
appropriate
strategies for
making
changes.
Lack of skill The project
manager who
is involved
within the
project lacks
High High HR manager In order to
effectively
resolve the
project, it is
necessary to

23
PROJECT MANAGEMENT
few skill set
and as a result
they difficulty
in managing
the project
effectively
due to which
the chances of
project delay
is quite high.
It is analyzed
that due to
delay in the
project, a
number of
financial as
well as quality
related issues
can occur
within the
project that
can obstruct
the progress
hire
experienced
project
managers
who will be
able to
manage the
activities of
the project
effectively by
managing the
cost and
budget of the
project so
that the
objectives of
the project
can be
accomplished
effectively.

24
PROJECT MANAGEMENT
of the project.

25
PROJECT MANAGEMENT
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