Understanding the Role of Project Manager in Developing Social Media Marketing Strategy for Marks and Spencer
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Added on  2023/06/10
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This report discusses the role of project manager in developing social media marketing strategy for Marks and Spencer. It covers smart objectives, defining the project, role of project manager, various frameworks and methodologies within the project environment, agile methodology, and critically evaluating the composition and management of teams.
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Contents INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 Smart Objectives..........................................................................................................................1 Defining the project.....................................................................................................................2 Role of the project manager.........................................................................................................2 Various frameworks and methodologies within the project environment...................................4 Agile Methodology......................................................................................................................5 Critically evaluating the composition and management of teams...............................................6 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................9
INTRODUCTION A projectmanager is an individual which plans and executes various tasks in the organisation. They use various strategies and approaches to complete a specified project. Mark and Spencer is a major British multinational retailer. They offer various products to the consumers which includes clothing, beauty, etc. They had managed to acquire a huge share in the market by following the ethical practices. The brand has currently 959 stores across UK. The report aims to analyse about understanding the role of project manager. On the other hand, in this report there will be brief discussion about various frameworks and methodologies within the project environment. Along with that, there will be brief discussion about different teams which helps the company to achieve the overall targets in the market. MAIN BODY Social media marketing strategy helps the organisation to achieve various goals and objectives in an effective meaner. The main focus is to gain a competitive advantage in the market by using various methodologies and tools.There are various phases while making the strategy for the organisation. The project manager needs to asses various factors in a systematic way. This will help the company to become more profitable in the market and achieve the necessary targets. Smart Objectives Specific –The main aim is to prepare a social media marketing strategy to increase the sales of Mark and Spencer by 10% Measurable –The organisation can measure the performance on the basis of sales and customer satisfaction in the market. Achievable –To achieve more sales the project manager has to implement new strategies in order to maximize the productivity in the workplace. Relevant –This objective is relevant in order to achieve a sustainable performance in the market and increase the turnover of the company. Time bound –The specific time frame to achieve this goals is between 5 to 6 months. Defining the project There are various strategies which could used to achieve the sales and growth in the market. Marks and Spencer needs develop a innovative social medial marketing strategy to 1
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attract various potential customers in the market. The main focus is to increase the sales and achieve a sustainable performance in the retail industry. The project manager needs to create different innovative ideas to achieve various targets and improvise the overall productivity of the workforce to execute this strategic goal of the company. There are various characteristics of social media strategy which isdescribed below: Knowing the audience –The organisation needs to use an effective social media strategy to attract various customers in the market. Marks and Spencer project manager can achieve this goal by segmenting the customers in the market. Through this they can attract the audience by doing various campaigns in order to increase the overall sales in the industry. Clear Goals– The organisation needs to establish a systematic process in order to achieve the goals and objectives in the market. The main focus Marks and Spencer is to improve the efficiency of the workplace. The project needs to execute the plan by assessing the outcomes in a significant manner. The employees and the manger needs to develop a cordial relationship in order to achieve the necessary targets which is set by the management. Understanding the platforms better -In this new digital era there are various platforms to promote the products and services in the market. It includes platforms like Instagram, Facebook, etc. In order to achieve the objectives Marks and Spencer needs to indulge in various campaigns. It helps them to promote their products and services in an better way and attract more potential customers in the market. Role of the project manager Projectmanagerarethepersonswhoareresponsiblecompletingthetaskinthe organisations. They should have an effective leadership skills through which they can lead the actions of all the employees towards the completion of the task (Chofreh, A.G and et.al., (2019)). Theyhavetheabilitytomotivatetheemployeethroughwhichtheycanachievemore productivity at the workplace. In order to formulate the effective effective social media strategy there are several roles that they have to plat. Roles of the project manager are mentioned below in relation to the Marks and Spencer: Delegation of the work effectively:In order to accomplish the task of the project, there are various activities has to be performs in order to smoothly carry out the operations. In 2
relation to formulate effectively social media strategy the project manager of the Marks & Spencer should critically analyses the strengths and the weakness of each and every employees through the work can be distributed effectively and according to the capability of the employees (Galli, B.J., (2018)) . This enables the company to make effectively social media plan in a less time. ï‚·Conducting regular meetings:It is one of the most important duty of the project manager that they should have to be performed at the workplace. By setting up of the meeting in the organisations project manager becomes able to remind the duties and motivates them towards the achievement of the goal of the project. Through this the project manager of the Marks & Spencer will be able to effectively communicate with each member of the project. This will help them to make changes in the social media strategy if needed according to the market trends. ï‚·Directing team to achieve the goal:It is the another main duty of the project manager that they should carry out. They are the main person of the project who act as a leaders who regularly motivate the employees towards the desired goal and target. Project manager of the Marks & Spencer wanted to make an effective social media strategy in order to promote their products in the market. This will put so much pressure on the employees as finalising the effective channel for the advertising is one of the difficult task. Through practising this role the project manager of the company will be organising the team in a effective manner through which each and every individual of the project can show their full potential. ï‚·Cost Estimation:This is the another duty of the project manager that they have to carry out while carrying out the specific work. This means that they should estimate the cost that is to be incurred on carrying out the activities of the project (Hair, J.F. and Sarstedt, M., (2021)). This will help the project manager of the Marks & Spencer to analyse the cost in order to formulate the social media plan. This will help the company to analyse the cost with the budget that has been pre planned. Various frameworks and methodologies within the project environment Waterfall Methodology It is a traditional approach in which the project manager has evaluate various critical factor while making the social media strategy of the organisation. This approaches tells that 3
when implementing the new project there are different phases which needs to be completed in a linear and sequential manner. The project flows in one direction. The phases will help the project manager to execute the plan by assessing critical factors in a uniformed way. There are various stages of this sequence which ismentioned below: Requirements– There are various requirements in the project which needs to be assessed properly. While making the plan the project needs to evaluate various risks which are associated with the respective plan. In relation to Marks and Spencer the project manager needs to understand the risks which the company will take in the market. With the help of various tools like success metrics, risking factors etc. The project manager can make an effective social media marketing strategy to attract various customers. This will help the company to increase the turnover in a systematic manner. Design –The software developers needs to assess various technical problems which arises while promoting the products on the social media platforms. This is one of the most crucial factor to achieve the goals and objectives without facing any severe issues. Marks and Spencer project manager needs to develop a cordial relationship with the technical team in order to achieve the the targets. The manager had to integrate various factor and asses the components which is indulged while making the plan significantly. Implementation –In this stage after making the plan by assessing the outcomes and various risks associated with it. The project manager of Marks and Spencer needs to test the design phase of the plan. The manager needs to successfully promote the products while doing the campaigns in a small range of audience to see the response. There are various changes which might be required in the social media marketing strategy. The outcomes will impact the company for a longer period of time. Verification and Testing– In this stage there needs to testing of the products which the company wants to offer to the customers. The project manager of Marks and Spencer needs to do check the quality of the products to attain maximum customers satisfaction in the market. This will help the company to maintain a positive brand integrity in the retail industry.Moreover,thecompanycouldbealso beabletoachieveasustainable performance in the market. The platforms on which the products is promoted needs to be evaluated properly by the project manager. There are various new rules and regulations which the organisation needs to comply in a effective manner. 4
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Deployment and Maintenance– In this phase the organisation can sell the products and services to the customers. This is the decider stage for the company and it will also impact their future operations. The project manager of Marks and Spencer also needs to measure the performance while promoting the products and services on the digital platforms. This will help the company to see the impact on their operations. On the other hand, they can asses whether they are acquiring the targets and goals in the market. The organisation needs to offer the greater quality products to the consumers with the changing preferences. Agile Methodology This agile project management methodology helps the organisation can implement various changes in the plan. It is one of the most traditional approach the company needs to agile in order to successfully implement a new structure in the workplace. The organisation can adapt with the new technologies to provide better products and services in the market. There are various key principles which can followed by the project manager in order to achieve the goals and objectives ismentioned below: It is collaborative– This is one of the most important advantage of this framework. The project manager can collaborate with different manager in order to achieve the goals and objectives which is set by the management. In relation to Mark and Spencer the manager cancollaboratewithdifferentdepartmentsintheworkplace.Thiswillhelpthe organisation to make an effective plan which will create a positive impact on their performance. The agile methodology is crucial in for the company in every manner. With the changing trends the brand can improve their strategies and way of making the plans. The structure of the company needs to be agile in order to generate more profits in the market. It is quick –If the project is liable to change the organisation can improve various aspects of the plan. The main focus is to increase the overall growth and turnover of the company. With the changing technology the project manager of Marks and Spencer could use various tools to make an effective plan. This will help the organisation to achieve the goals and objectives in the market. The project manager can involve various individuals to provide better planning and achieve the inherent goals and objectives in the market. 5
It's ocean and data driven change– This particular methodology can change the overall working of the organisation. The project manager of Marks and Spencer can improve the overall efficiency of the plan. They can use various strategy to promote the products and services in an better way. They had to make an engaging content in which they are able to attract various potential customers in the market. By implementing this methodology in the workplace the organisation can generate more profits in the market. Critically evaluating the composition and management of teams Team composition can be described as the overall mix in which there are various activities happening in the team. The whole teams works in a uniformed to achieve the same vision and goals which is set by the management. The main work responsibility of the project manager is to coordinate with the team to complete the targets and provide better quality products and services to the customers. The project manager of Marks and Spencer could use the theory to coordinate with the team in a better way. This will help the company to establish an effective plan. To manage the teams effectively Tuckman's theory could be used by the project manager. There are various stages in this theory which ismentioned below: Forming –This is the first stage in which the task has been allocated to different members in the teams. There are various individuals which can work with the team and they will achieve an overall growth in the future. Marks and Spencer project manager needs to develop various goals and objectives for making an effective social media strategytopromotetheproductsandservices.Theemployeescandevelopnew innovative ideas to attract various customers in the market. This will help the company to achieve maximum profits in the market. There are various skills of the individual with the help of this the project manager can achieve greater results in the market. Storming –In this stage there is most of the conflicts which starts in the workplace. There are various individuals which gives different suggestions and ideas while making an effective plan for the company. This is one of the most crucial factors which needs to assessed properly to minimize the clash between employees and management. In order to minimize the conflicts the Project manager of Marks and Spencer can listen to various ideas of the employees. By Capitalising on the right opportunities the manager can make an effective plan. This will help the organisation to increase the overall sales and achieve a sustainable performance in the market. 6
Norming –This is the stage where the employees work together to achieve the systematic goal which is set by the management. The project manager of Marks and Spencer needs to divide the duties on the capabilities of the individual. With the changing market trends the employees can give better suggestions to achieve the uniformed goal. The main focus is make an effective social media marketing strategy in which the company can increase the overall profits in the industry. The organisation is able to achieve a sustainable performance in the market. Performing– In this particular stage the employees understand their weakness and strengths in an effective manner. Most the individuals can become more productive and achieve the overall targets which is set by the management. Marks and Spencer project manager needs to asses the strength of various employees effectively top make a strategic plan. They had to ensure that the employees are working in order to reach out the same vision as the management. There are various individuals which can perform in a better way.Throughthistheycanmakecreativecampaignstoattractvariouspotential consumers in the market. There are different risks which can arise while performing the actions the project needs to evaluate every factor to make an effective strategy for the brand. Adjourning –In this stage the organisation is able to achieve the goals and teams will be disband in the workplace. Marks and Spencer project manager needs to improve the qualities and skills of the team in an effective manner. The manager can use the team again to make the organisation more profitable in the market. There are various new opportunities on which the organisation can capitalise in order to achieve the necessary goals and objectives in the market. The project can use the team again in future. On the other hand, this methodology will ease the job responsibility of the project manager in a better way. CONCLUSION From the above report, it has concluded that the organisation needs to use various strategies to carry out a plan in effective manner. With the changing technology in the market the organisation needs to offer best quality products to the consumers. This will help the company to maintain a positive brand integrity in the market. On the other hand, there will be brief discussion about various theories and methodologies which can help the project manager to 7
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establish a strategy for the organisation. Along with that, there will be brief discussion about how the project manager can manage the teams effectively in order to achieve the targets which is set by the management. For further instance, in this report there will be brief discussion about various key principles which can help the Project manager to boost the sales of the company. The business will be able to optimize the resources better and achieve a sustainable performance in the market. 8