Project Management: Port Fairy Caravan and Camping Park

This paper focuses on the evaluation and review of e-marketing strategies for Port Fairy Caravan and Camping Park. It includes an introduction to the project background, objectives, current situation, problem statement, analysis of options, financial analysis, and budget estimate.

Running head: PROJECT MANAGEMENT
Project management: Port Fairy Caravan and Camping Park
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
1. Introduction and description of the project background.............................................................2
2. Description of the project objectives...........................................................................................2
3. Description of the current situation.............................................................................................3
4. Problem/opportunity statement....................................................................................................4
5. Critical assumptions and constraints...........................................................................................4
5.1 Assumptions..........................................................................................................................4
5.2 Constraints.............................................................................................................................5
6. Analysis of options and recommendations..................................................................................5
7. Financial analysis.........................................................................................................................6
8. Preliminary project requirements................................................................................................7
9. Budget estimate...........................................................................................................................7
9.1 Cost estimation......................................................................................................................7
9.2 Cost baseline..........................................................................................................................9
10. Schedule estimate....................................................................................................................10
11. Lists of potential risks..............................................................................................................12
References......................................................................................................................................15

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1. Introduction and description of the project background
The paper mainly focuses on “Port Fairy Caravan and Camping Park” which is one of the
organization that is mainly situated in Port fairy of Coastal hamlet. Presently the company is
engaged in boosting the different types of festivals including the various weekend events. The
director “Jerry Maguire” took the initiative of managing the operations of the company. It is
found that for the purpose of promotion, the director generally uses various types of posts
including noticeboards, newsletters, mobile app as well as community website but it is analyzed
that the method of online promotion as well as advertisement is quite expensive and it is creating
negative impact on the financial department of the organization. In order to identify alternative
methods, the director wants to evaluate as well as review the e-marketing strategies that are
presently utilized by the company. The review that is undertaken by the director of the company
assists in determining the impact of the e-marketing strategies. Thus, the main goal before the
organization is to properly evaluate as well as analyze the different types of e-marketing
strategies for properly investigating the present strategies of marketing that is used by the
organization presently.
2. Description of the project objectives
The objectives for the e-marketing strategies review and evaluation are listed below:
 To undertake the initiative of evaluating the e-marketing strategies of the company
presently
 To review different types of channels of marketing which the company uses
 To propose the approaches of five stage that is mainly reflected by Forbes.

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3. Description of the current situation
The organizational operations are currently managed with the help of the director named
“Jerry Maguire”. The organization uses e- marketing like promotion by using different medium
including noticeboards, mobile apps, noticeboards, mobile apps as well as different sites of social
media such that the business operations can be promoted online. The main disadvantage of the
present method that is generally utilized by the organization is to determine the most important
as well as economical approach that will be helpful in reducing the impact from the financial
department of the organization.
The organization utilizes SWOT analysis in order to analyze the present conditions of
the organization properly. According to [1], SWOT analysis is considered as the study that is
helpful in analyzing the strengths, weaknesses, opportunities and threats that are mainly related
with the business of the organization. The table that is given below reflects on the SWOT
analysis that is undertaken on the business of the organization.
Strengths
 The organization has high brand image in
the present market [17].
 E-marketing strategies are used by the
organization.
Weaknesses
 The organization experiences financial
problems because of the online
advertising methods
 The operations of the organization are not
managed
Opportunities
 Improvement within the strategies of
Threats
 The organization’s employees disagree

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marketing will increase financial revenue
 More business opportunities due to use of
proper marketing strategies [19].
with the changes in the project [15].
 Inappropriate review of different
marketing channels
4. Problem/opportunity statement
The organization is currently using the method of online advertisement for marketing but
it is analyzed that the use of online advertising methods including notice boards, mobile app as
well as websites are quite expensive and it is mainly creating negative impact on the financial
budget of the organization. In order to resolve the issues, the organization’s directors took the
initiative of properly evaluating the strategies of marketing including so that the business would
be able to get the best method for advertisement as well as promotion that will be quite impactful
as well as cost effective. Therefore, the organization mainly undertakes the work of analyzing as
well as reviewing the strategies of marketing including review of customer profile, digital
presence examination as well as ROI based marketing.
5. Critical assumptions and constraints
5.1 Assumptions
The project manager makes a number of assumptions for evaluation of the e-marketing
strategies and out of those assumptions, few are listed below:
Budget: The e-marketing strategies will be reviewed within $145,000 as per the
assumption so that the project manager can be capable of accomplishing the project goals
effectively.

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Time: The project manager assumed that around 90 days are generally required for
accomplishing the project goals.
E-evaluation of marketing strategies: The electronic marketing strategies that are
utilized are generally beneficial in determining the marketing strategy as well as the present
market channels which the company uses presently.
5.2 Constraints
The factors that generally limits or obstructs the success of the entire project are
elaborated below:
Scope: Scope management is important and if project scope is not managed then it can
cause a number of problems including increment within the project budget.
Resources: The resources that are present within the project if not sufficient then it
generally can cause obstruction in the project that further creates delay within the project and
generally assists in increasing the project budget.
Cost: The project must be finished within $145,000 otherwise the organization will
experience financial burden that will create negative impact on the project progress.
6. Analysis of options and recommendations
After analyzing, it is very much important to determine the various strategies of –
marketing. Proper evaluating is done after undertaking investigation effectively so that the
marketing strategies as well as channels that are used by the organization presently can be
determined. In addition to this, it is quite significant to implement the e-marketing strategies
successfully in various phases including the various marketing strategies, market channels as

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well as the marketing ROI. Moreover, it is recommended to develop proper research plan that
not only reviews the ideas that are associated with marketing but also assists in undertaking the
research successfully for gathering of proper materials effectively. The project deliverables must
include proper project report that not only evaluates the strategies of e-marketing but also the
profiles of the customers. Proper use of e-marketing strategies like awareness about project,
email advertisement, branding as well as capitalization of local offerings.
7. Financial analysis
The financial analysis that the organization undertakes in order to determine the payback
value, ROI as well as NPV is generally reflected with the value of the figure that is provided
below:
Created by: Date: 30-04-19
Discount rate 9.00%
Assume the project is completed in Year 0 Year
0 1 2 3 Total
Costs 90,000 20,000 20,000 15,000
Discount factor 1.00 0.92 0.84 0.77
Discounted costs 90,000 18,400 16,800 11,550 1,36,750
Benefits 0 90,000 1,30,000 1,50,000
Discount factor 1.00 0.92 0.84 0.77
Discounted benefits 0 82,800 1,09,200 1,15,500 3,07,500
Discounted benefits - costs (90,000) 64,400 92,400 1,03,950 1,70,750 NPV
Cumulative benefits - costs (90,000) (25,600) 66,800 1,70,750
ROI 125%
Payback in Year 3
Financial Analysis for the project Port Fairy Caravan and Camping Park
Figure 1: Financial analysis
(Source: Created by Author)

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8. Preliminary project requirements
The scope of the project includes:
 Proper illustration of the various strategies of E-marketing
 Reviewing the digital presence
 Proper review of ROI marketing
 Development of proper strategies of marketing reviewing digital presence for
customer profile
 Proper investigation of the profiles of the clients
 Final presentation
9. Budget estimate
9.1 Cost estimation
The table that is provided below reflects that around $145,000 is needed in order to
evaluate the marketing strategies for the organization effectively.
WBS Task Name Duration Cost
0
Evaluation as well as review of e-
marketing strategies for Port Fairy
Caravan and Camping Park
90 days $ 145,000.00
1 Initiation phase 14 days $ 9,320.00
1.1
Developing the business case for
the project
3 days $ 1,920.00
1.2 Cost benefit analysis 4 days $ 2,240.00
1.3 Developing charter for the project 4 days $ 3,360.00

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1.4 Appointing the team members 3 days $ 1,800.00
2 Planning phase 18 days $ 19,816.00
2.1 Identifying the target market 5 days $ 6,480.00
2.2
Analysis of the project
competitors
4 days $ 5,248.00
2.3 Setting the goals of the project 3 days $ 3,888.00
2.4
Outlining the strategies of the
project
3 days $ 2,520.00
2.5 Setting budget for the project 3 days $ 1,680.00
3 Execution phase 49 days $ 109,704.00
3.1
Evaluation as well as review of
e-marketing strategies
39 days $ 71,352.00
3.1.1 Digital marketing evaluation 12 days $ 15,072.00
3.1.2 Customer profile examination 10 days $ 6,560.00
3.1.3 Digital presence review 7 days $ 8,120.00
3.1.4 Marketing strategies evaluation 5 days $ 3,000.00
3.1.5 ROI of marketing is reviewed 5 days $ 38,600.00
3.2 New strategies implementation 4 days $ 2,624.00
3.3 Development of report 4 days $ 4,864.00
3.4 Final presentation 2 days $ 30,864.00
4 Project closure phase 9 days $ 6,160.00

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4.1 Project review 3 days $ 1,920.00
4.2 Project stakeholders sign off 2 days $ 1,680.00
4.3 Documentation 4 days $ 2,560.00
9.2 Cost baseline
The cost baseline for the evaluation of e-marketing strategies is generally reflected blow.
The figure that is given below showcase the budget that is spend on each month of the project.
May 2019 June 2019 July 2019 August 2019 September 2019
$ 0.00
$ 20,000.00
$ 40,000.00
$ 60,000.00
$ 80,000.00
$ 100,000.00
$ 120,000.00
$ 140,000.00
$ 160,000.00
Cost baseline
Cumulative Cost
Figure 2: Cost baseline
(Source: Created by Author)

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10. Schedule estimate
It is found that around 90days are generally needed in order to evaluate as well as review
the strategies of e-marketing are reflected in the table below:
WBS Task Name Duration Start Finish
0
Evaluation as well as review of e-
marketing strategies for Port Fairy
Caravan and Camping Park
90 days
Thu 09-05-
19
Wed 11-09-
19
1 Initiation phase 14 days
Thu 09-05-
19
Tue 28-05-
19
1.1
Developing the business case for
the project
3 days Thu 09-05-19
Mon 13-05-
19
1.2 Cost benefit analysis 4 days Tue 14-05-19 Fri 17-05-19
1.3 Developing charter for the project 4 days
Mon 20-05-
19
Thu 23-05-19
1.4 Appointing the team members 3 days Fri 24-05-19 Tue 28-05-19
2 Planning phase 18 days
Wed 29-05-
19
Fri 21-06-19
2.1 Identifying the target market 5 days
Wed 29-05-
19
Tue 04-06-19
2.2 Analysis of the project competitors 4 days
Wed 05-06-
19
Mon 10-06-
19
2.3 Setting the goals of the project 3 days Tue 11-06-19 Thu 13-06-19

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2.4
Outlining the strategies of the
project
3 days Fri 14-06-19 Tue 18-06-19
2.5 Setting budget for the project 3 days
Wed 19-06-
19
Fri 21-06-19
3 Execution phase 49 days
Mon 24-06-
19
Thu 29-08-
19
3.1
Evaluation as well as review of e-
marketing strategies
39 days
Mon 24-06-
19
Thu 15-08-
19
3.1.1 Digital marketing evaluation 12 days
Mon 24-06-
19
Tue 09-07-19
3.1.2 Customer profile examination 10 days
Wed 10-07-
19
Tue 23-07-19
3.1.3 Digital presence review 7 days
Wed 24-07-
19
Thu 01-08-19
3.1.4 Marketing strategies evaluation 5 days Fri 02-08-19 Thu 08-08-19
3.1.5 ROI of marketing is reviewed 5 days Fri 09-08-19 Thu 15-08-19
3.2 New strategies implementation 4 days Fri 16-08-19
Wed 21-08-
19
3.3 Development of report 4 days Thu 22-08-19 Tue 27-08-19
3.4 Final presentation 2 days
Wed 28-08-
19
Thu 29-08-19
4 Project closure phase 9 days Fri 30-08-19 Wed 11-09-

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19
4.1 Project review 3 days Fri 30-08-19 Tue 03-09-19
4.2 Project stakeholders sign off 2 days
Wed 04-09-
19
Thu 05-09-19
4.3 Documentation 4 days Fri 06-09-19
Wed 11-09-
19
11. Lists of potential risks
The list of potential risks that are mainly related with the project are generally elaborated
below:
Risk Description Impact Probability Mitigation
Budget
overshoot
If the budget of
the project
generally
increases then it
can cause
overshoot of the
project budget.
High High Proper tracking
of project budget
is generally
necessary in
order to manage
the budget of the
project quite
effectively for
avoiding budget
overshoot.
Schedule
slippage
If the schedule
of the project is
High High Proper tracking
of schedule is

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not managed
properly then
there will be
high chance of
schedule
slippage that can
further delay
within the
project.
quite necessary
in order to
manage the
project
effectively for
completing the
project by
avoiding the
schedule
slippage.
Disagreement
between the
employees
It is found that
due to
disagreement
between
employees, it
will be quite
difficult to
progress with the
project.
Medium Medium The
disagreement
between the
employees
should be
avoided by
organizing event
where the
importance of
the project is
reflected.
Lack of skill Due to improper
skill of the team
Medium High Hiring
experienced as

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members it is
quite difficult to
evaluate as well
as review the
strategies of e-
marketing.
well as skilled
team members
can generally
important for
avoiding issues
and helps in
completing the
project
successfully.

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