Impact of Business Expansion on Opportunities of Business

This report investigates the impact of business expansion on opportunities of business. It explores the challenges faced by companies when entering foreign markets and provides recommendations for successful expansion.

PROJECT PLAN

Table of Contents
INTRODUCTION...........................................................................................................................1
Reason for choosing topic. ..........................................................................................................1
Aim and objectives of research....................................................................................................1
Scope and limitations of proposed research.................................................................................2
Literature Review.........................................................................................................................2
Resources and cost consideration for the proposed research.......................................................2
Project plan, Gantt chart and work down structure......................................................................3
Five main risks associated with research.....................................................................................5
PART 2............................................................................................................................................5
CONCLUSION AND RECOMMENDATION...............................................................................6
REFLECTION.................................................................................................................................7

INTRODUCTION
Market expansion growth strategy called as market development. Hence, the expansion
strategy is adopted by enterprise at time of achieving the high growth as compare to past
achievements. Expansion strategies taken by those entities who has managers with high degree
of recognition and achievement. Henceforth, market expansion can be defined as growth plan of
action that relates with development of market and selling current products in new market.
The present report is based on expansion of business “To investigate the impact of
business expansion on opportunities of business”. However, report will cover following things as
outline the aim and objective on chosen topic, scope and limitation of proposed research.
Additionally, key literature review will be conducted to determine the impact of business
expansion.
Reason for choosing topic.
The expansion of business in international markets via joint venture helps in enhancing
the revenue of the company. The main purpose of choosing this topic is to identify the challenges
faced by the company at time of entering into foreign markets. It helps the researcher to enter in
international market to expand their business and earn greater market share.
Additionally, expansion needs to be done with help of survival, higher profits,
enhancement in prestige, larger share in market, social benefits etc. The present research will
help to undertake the further investigation about the expansion of business activities and impact
of working of enterprise.
Aim and objectives of research
Aim-
“ To investigate the impact of business expansion on opportunities of business. A case
study on “Pret a manager”.
Objectives-
 To articulate the concept and significance of Business expansion.
 To identify the risk and benefits of business expansion requirements of “Pret a manager”.
 To identify the challenges faced by the “Pret a manager” to gain access to potential
customers in foreign market.
 To provide suggestive measures to cope with the challenges of Business expansion to
meet out international requirements.
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Scope and limitations of proposed research
The present report is based on to identify the impact of business expansion on business
opportunity. Henceforth, study will be based on to determine the limitation that impacts the
expansion and performance of business. Thus, main limitation of carrying out this study is to
define the impact of expansion and its impact on working enterprise. Researcher to the study
needs to make effective plan that supports to analyse the time required by each activity within
time-frame.
Literature Review
Business expansion defined as potential that aids to expose product and services to wide
range of audience. Thus, enhancement in customer base helps to improve business productivity
and profitability. Successfully expansion of business activities helps to enhance business
profitability. As per the view of stated that expansion of business activities allows to reach out
new group of customer's. Thus, the one of greatest advantage of growth of business is the facts
that expansion provides diverse range of product and services. In contrary to stated that
expansion within the new markets is the opportunity for undertaking the greater brand
recognition. Branding is defined as making sure about the targeted audience that associates with
specific qualities, characteristics and ideas.
According to the author Vellas, (2016) there are various risk associated with the
expansion in international market via the joint venture with Lakme Beauty. As per their views
Lakme is already a luxuries brand in India so it only helps to attract the high profile and luxuries
customer while the other author Dhir, (2017) argued. According to their study Joint venture help
them to attract potential customer in Indian market by building up the trust among the customer.
Resources and cost consideration for the proposed research
 Cost- This is defined as total cost that aids to required to complete the project. Cost
Consideration by the company for the proposed business is that the cost required for
starting the new venture in India. The cost associated with the project to expand the
business via joint venture is $20000.
 Time- The impact of globalisation on multi-nation companies can be determined by
framing the entire activities to report. Thus, whole project can be accomplished within
the period of 2 to 3 months.
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 Resources- In order to accomplish project management, there are some resources that are
required to carry out the project task. However, the resources are as people, equipment,
facilities, funding and anything that can aids to completion of project activity.
Project plan, Gantt chart and work down structure
Project plan is very essential to keep the project on track and helps in identification of
scope, goals, deliverables and deadlines of the project.
Gantt chart-
This is defined as bar chart that shows the clear schedule of the project and this chart also
list out the task that is to be performed on the vertical axis and time in horizontal bars.
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Critical path
Work breakdown structure-
This is defined as project management system that aids to frame out deliverables oriented
breakdown for project into the similar components or different tasks.
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PART 2
Research methodologies- It is inclusive of varied methods that aids to collect the useful
information on topic of research. Thus, research methodologies defined in following manner as
are-
 Research type- It is classified into several categories qualitative and quantitative
research. In this researcher will use quantitative research to investigate the impact of
expansion on business opportunities with help of questionnaire etc.
 Research philosophies- This is defined as belief which aids to collect, analysed and used
the information effectively. There are varied categories of research philosophies as
interpretivism, positivism etc. In this researcher will use interpretivism approach to
interpret the elements of study.
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Illustration 1: Work breakdown structure

 Research design- This is termed out as plan of action that aids to choose to integrate the
differ components of study. It is classified into categories as exploratory, casual and
descriptive. In this, researcher will use descriptive strategy so that detailed information on
topic of research can be identified. Data collection: The researcher of the study has opted for primary data collection method
where questionnaire method will be chosen in order to gain in- depth understanding on
the impact of globalisation on multinational companies to expand business in internation
market.
 Sampling: The researcher of the study will opt of random sampling method and the
sample size is 20 customers.
 Data analysis- This is defined as process that aids to inspecting, transforming and
cleansing data with aim of discovering useful information on topic of research. In this
research, data analysis techniques as are inductive and Deductive. Therefore, researcher
will use inductive to generalise the conclusion in proper manner.
CONCLUSION AND RECOMMENDATION
From the above study this has been concluded business expansion strategy termed out as
plan of action that adopt by enterprise to accomplish high growth. However, report has covered
the activities as to outline the aim and objective on chosen topic, research methods has been
selected to carry out the entire research report successfully.
Recommendation
 It has been recommended that, in order to expand business in international market Pret a
manager must comply with all the government regulatory laws and standards for
undertaking smooth functioning.
 Also, Company should focus on corporate restructuring like merger and acquisition, joint
venture, etc. for long term sustainable growth of business.
 It also recommended that they have to understand the trend of growth of beauty products.
REFLECTION
It was very interesting task to carry out this research project. It helped me in broadening
the knowledge on the impact of business expansion in foreign country. I was able to identify
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various measures of corporate restructuring like merger, acquisition, merger, etc. It was very
interesting to gain viewpoints of various authors and wider the scope of the particular study.
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REFERENCES
Book & Journal
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Dhir, S., 2017. Flexibility in modification and termination of cross-border joint ventures. Global
Journal of Flexible Systems Management. 18(2). pp.139-151.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Tarhini, A and et.al., 2015. Analysis of the critical success factors for enterprise resource
planning implementation from stakeholders’ perspective: A systematic
review. International Business Research.8(4). pp.25-40.
Online
What Are Some Challenges That Firms Face for International Marketing?. 2019. [Online].
Available through: <https://smallbusiness.chron.com/challenges-firms-face-international-
marketing-3356.html>
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