Marketing Management Orientations for iPhone 11

Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing management orientations...........................................................................................3
Marketing Orientation and Societal Marketing orientation.........................................................4
CONCLUSION................................................................................................................................5
RECOMMENDATION...................................................................................................................5
How product from apple can improve their effectiveness in application of marketing concept. 5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing can be defined as practices undertaken by organisation to promote and
increase sales of product and services. Concerned with this, there are different orientations that
company can use for marketing management and related decisions. Apple Inc. is an American
multinational technology company, among all other products of company its phone has been
most successful product of Apple. iPhone 11 is one of the best phone of Apple that was
launched in 2019. Marketing management orientation and concepts that apple used for iPhone 11
was marketing concepts, as per which company focus on requirements and needs of customers
and develop product accordingly.
MAIN BODY
Marketing management orientations
Marketing concepts
Marketing concepts is one of the most important concept of marketing management and
is concept that is utilised by iPhone 11. As per this concept of marketing management companies
focus on what customers want and on the basis of that they develop products to satisfy their
needs and wants. As per this concepts companies change selling products what they are selling
currently and focus on products that are being developed according to customers. This is aimed
at ensuring long term growth of the company by sustainable growth and survival of the company.
This orientation considers that product will be sold when they are based on customer
requirements and desires.
Production orientation
As per this orientation companies did not focused on customers’ needs and desires.
Companies and organisations consider that whatever they produce will be sold in market.
Companies considered that large production will lead to cheaper product and easy availability of
product and this is why product will be sold. This means that if iPhone 11 consider this market
orientation they will require producing iPhone 11 in large quantities so that it is cheap and