Promotional Techniques in Business
Added on 2020-01-28
16 Pages5251 Words305 Views
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APPLYINGPROMOTIONALTECHNIQUES
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Aims of promotion in business.........................................................................................11.2 Measuring success of promotional campaigns.................................................................21.3 Regulation of promotional activities................................................................................21.4 Promotional methods used by companies........................................................................31.5 Current trends in promotional methods............................................................................41.6 Importance of branding in promotion...............................................................................4TASK 2 (A)......................................................................................................................................52.1 Review of objectives of campaign...................................................................................52.2 Promotional mix of premier weekend..............................................................................52.3 Target market....................................................................................................................62.4 Choice of media................................................................................................................62.5 Marketing mix..................................................................................................................7TASK 2 (B)......................................................................................................................................82.1 Aims and objectives of campaign.....................................................................................82.2 Choice of target market....................................................................................................82.3 Suitable promotional activities.........................................................................................82.4 Implementation plan.........................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10Journals and Books .......................................................................................................................10
INTRODUCTIONPromotion is a strategy that is used by business organisations to encourage customers forbuying products and services. Promotion techniques are wide and every company use to applydifferent techniques for promoting their goods and services (Kimball and Caserta, 2011). Inpresent report, discussion will be done on promotion, its importance for business and differentmethods that are used. Further, this report will focus on “Premier inn” which is a hotel chain inUK and its promotional activities.TASK 11.1 Aims of promotion in businessPromotions of goods and services are mainly intended to promote goods and servicesthrough messages and different ways of communication. Some of the main aims are discussedbelow:Brand recognition: The primary objective of promotion is to create brand value and itsidentification in front of customers (Torresi, 2014). With this, companies use to presenttheir purposes, and present products in which they use to deal. Motivation to purchase: Once the brand is presented successfully in minds of customers,next step is taken to motivate buyers so that they can make purchase of products. Theyuse attractive offers, advertisements etc. so that consumers get motivated to buy.Sales growth: With creating motivation for buying, organisations intend to make theirsales more. Besides this, it helps in generating more revenue in business (Wu, Tang andShyu, 2010). The major aim of promotion is to communicate the consumers about a newproduct so that they can take interest in new goods and services. Thus, promotion is ahelpful tool in inducing sales of a company.To make new customers: Through promotions, a business organisation intends towardsmaking new potential customers by attracting them with promotional features. Theretention of consumers is also done through promotions by communicating them aboutnew features and offers available on product (Stuttard and Pinto, 2011).Hence, all the promotional activity focus to give explanation of the potential benefits of using theproduct, it also help to make differentiation a product from the competition. the main aim of thepromotional activity is to develop and sustain a brand so that customers have complete loyalty in1
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