Effect of Social Media on Consumer Buying Behaviour: A Study on Sainsbury

PROPOSAL AND ETHICS
FORM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Background..................................................................................................................................2
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
Research question........................................................................................................................3
Rationale......................................................................................................................................3
RESEARCH METHODOLOGY....................................................................................................4
Research approaches....................................................................................................................4
Research philosophy....................................................................................................................4
Data collection.............................................................................................................................4
Sampling......................................................................................................................................5
Data analysis................................................................................................................................5
Reliability and validity................................................................................................................5
Ethics consideration.....................................................................................................................5
Time frame...................................................................................................................................6
REFERENCES................................................................................................................................7
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TOPIC: To identify the effect which social media has on consumer buying behaviour: A study
on Sainsbury.
INTRODUCTION
Social media play the important role in buying behaviour of the customer and make sure
about the high impact over their business. While through which that could be having the high
impact over their organization for which the customer can easily make sure about their buying
process (Dong and et.al., 2021). Sainsbury is multinational supermarket chain and which
operates with having the large development in various countries. Furthermore, while having the
business through social media that could help the organization for knowing about the social
trends towards their customer and how to make sure about their high impact over the business
(Kim and Kim, 2018). While having the business on social media that could also lead for having
the development and make sure about the high estimation of the profits in business. Social media
must be important for buying behaviour. While having the business through social media that
could help the business in having the profits. Through which that could help the organization for
knowing about the development. But sometime, the social media also have negative impact over
the business in which they cannot have the profits. This might be happened while due to having
the less review on the products (Loxton and et.al., 2020). This report explains about the
secondary and primary research for having the better study on social media along with the
research methodology through which it come to know about the various methods for having the
research. Social media play their important role while for having the high impact over the
organization.
Background
Social media in organization have their high impact over through which they can easily
have their more estimation for which they can easily make sure about those things which might
be important for them in having their more development. In having the business through social
media that could have the more customer through which that could be easier for achieving the
customer satisfaction (Briciu and Briciu, 2021). Along with this making them more attraction
towards having the huge discount and offer to their products and services. Social media have the
role for the business growth and development for which they can make sure about those things
which might be important for them in having the development. As social media also help the
business for knowing about the various trends and make sure about the many things which seems
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