Role of Employee Engagement in Business Development

Proposal and Ethics Form
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Contents
Research Title: “Role of employee engagement in business development.”...................................3
Background to Research Topic........................................................................................................3
Background to Research Organisation.............................................................................................3
Research Rationale...........................................................................................................................4
Research Question(s).......................................................................................................................4
Research Aims and Objectives........................................................................................................4
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Methodology....................................................................................................................5
Research Philosophy..............................................................................................................5
Research Approach.................................................................................................................5
Research Strategy...................................................................................................................5
Research Choice.....................................................................................................................5
Data Collection Method.........................................................................................................6
Sampling.................................................................................................................................6
Ethical considerations.............................................................................................................6
Resources.........................................................................................................................................7
Timescale.........................................................................................................................................8
REFERENCES................................................................................................................................9
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Research Title: “Role of employee engagement in business development in retail
industry.”
Background to Research Topic
Employee engagement can be defined as the degree to which workforce feel passionate
regarding their job and are committed to the company as well as put discretionary effort into
work. It is the emotional connection which a worker or employee feel towards organisation,
which tends to impact their behaviour as well as effort level in activities associated with work
(Mone, London, and Mone, 2018). In order to gain success in the market, it is very necessary for
the organisation to keep its employees engaged in the workplace. Engage employees provide
various benefits to organisation in terms of improve productivity, maximize profits, good
organisational culture, accomplishment of goals and objectives within specified time etc. There
are so many benefits which an organisation will get by keeping its employees stay engaged
within the activities of firm. By motivating employees through providing them with appropriate
rewards and incentives, employer can develop a sense of satisfaction and belongingness among
them and make them feel happy which in turn results in their increased engagement within the
activities of company (Albrecht, Breidahl, and Marty, 2018). The retail industry is one of the
growing sector and various opportunities are available in it for organisations. Hennes & Mauritz
is one of the well-known organisation operating in retail sector, which emphasize on keeping its
employees engaged in the workplace. This research project intent to determining the role of
employee engagement in improving organisational competitiveness.
Background to Research Organisation
Hennes & Mauritz is a well-known Swedish multinational clothing retailer of Sweden. The
company is known for its first fashion clothing for women, men, children and teenagers. The
company was established in year 1947 and its headquarter is located in Stockholm, Sweden
(Dumay, and Cai, 2015). Operate it store in over 5000 number of locations and is offered its
products and services worldwide. It is one of the leading global clothing retailer who operates its
business in retail industry and perform its activities and operation successfully over last some
years. It keeps its employees engaged within the organisation which help it in developing its
business effectively and successfully all over the world (Kaliannan, and Adjovu, 2015).
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