Influence of Organizational Culture on Employee Performance and Satisfaction: A Study on ASDA

PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Concept of organizational culture................................................................................................3
Relationship between organizational culture and worker’s performance....................................4
Major challenges being faced by ADSA in maintaining & promoting good organizational
culture...........................................................................................................................................5
RESEARCH METHODOLODY....................................................................................................5
TIMEPLAN.....................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The organization culture is defined as the system of values, attitude, belief and related
factors which directs and governs the people and their behavior within the company (Naranjo-
Valencia, Jiménez-Jiménez and Sanz-Valle, 2019). For the success and smooth functioning of
the company it is very essential that they manage the culture within the company in good and
cordial manner. This is majorly pertaining to the fact that if their employees will not have same
thinking, values and beliefs then the working of company will not be in same direction.
Hence, for this it is necessary for the company to maintain their organizational culture.
This culture has a great impact over the working ability and capacity of employees as if the
culture will not be good then they will not like working in the company. In the same manner if
the culture will be good and friendly then the motivation and satisfaction level of employees will
be high. The current research is directed towards studying the influence of organizational culture
over the performance and satisfaction of the employees and the overall productivity of the
company.
For this the study is conducted over ASDA which is a large British supermarket retailer
which was founded in 1949 by J.W Hindell and Noel Stockdale. This will first start by
formulation of aim and objective which will give direction to the whole research. Further the
review of different literature will take place related to the organizational culture and its impact
over performance and productivity of the company.
Aims and objectives-
Aim-
“To examine the influence of organizational culture on productivity and satisfaction of
employees in the context of retail sector. A study on ASDA.”
Objectives-
 To articulate the concept of organizational culture.
 To investigate the relationship between organizational culture and employee's
performance with regards to ASDA.