Psychographics are just as important for marketers as demographics

Running head: MARKETING SEEGMENTATION
Marketing segmentation
Name of the student:
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1MARKETING SEGMENTATION
Executive summary
The aim of this report is to study the article titled “Psychographics are just as important for
marketers as demographics” by Alexandra Samuel. This article claims that psychographic
market segmentation is just as important as demographic market segmentation. The following
report analyzes in detail the contents of the article and performs a critical analysis of the
same. Personal opinions have also been provided with regards to the perspective present in
the article. Accordingly, recommendations have been provided in the report which point
towards direction for future research.

2MARKETING SEGMENTATION
Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
An overview of the topic........................................................................................................3
An overview of the article......................................................................................................4
Analysis of the reading...........................................................................................................5
Recommendations and conclusion.........................................................................................6
References:.................................................................................................................................7