Research Methodology in Psychology

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Research Question: Research Methodology in Psychology
Abstract
Transformation of a person involves him or her embracing new teachings and guidelines. The
motivation of an individual towards a new direction in behavior requires a series of step by step
teachings and training. Many leaders address their followers to impart knowledge that will help
in transforming their subjects in a way desired by their leaders (Späth et al Pg. 52). Military
institutions turn young men and ladies into soldiers that can be relied upon for defense by a
country.
Research Methods
The most common methods used in a research to collect and analyze data are through
quantitative and qualitative techniques. This study will mix both techniques achieve the end
result. According to Zikmund et.al. (2013, p.134), “quantitative business research can be defined
as business research that addresses research objectives through empirical assessments that
involve numerical measurement and analysis approaches. Qualitative research is more apt to
stand on its own in the sense that it requires less interpretation”. In other words, incorporating
both techniques will help to triangulate the data and samples collected through cross validation.

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For example, in this study, questionnaires (quantitative) will be used to gather data and market
statistics, which can be back up with in depth selected interviews (qualitative).
Data Collection and Sampling
In any research project, the data collection process is a major challenge. Possibly it’s the
only way to interact with the public to access their opinions. This research will use primary and
secondary methods to gather and retrieve information for the study. By collecting these two
types of data, the researcher can get a clearer picture of study competitors, along with finding
answering to the study’s questions of the target, market, marketing strategies and brand
positioning. The information gathered will also be useful to formulate a SWOT analysis.
Research Design
The design of a research project is very important and is needed to facilitate the smooth
sailing of several research operations. According to Kothari (2004, p.31), “a research design is
the arrangement of conditions for collection and analysis of data in a manner that aims to
combine relevance to the research purpose with economy in procedure. In fact, the research
design is the conceptual structure within which research is conducted; it constitutes the blueprint
for the collection, measurement and analysis of data”. The framework for this research,
Descriptive and Experimental design will be applied in the study. The rationale behind
implementing Descriptive design is to find answers to the research questions like what, when,
where, who, how and why. (Ghauri and Gronhaug, 2014). For example, in order for customers to
purchase the new iPhone X from Digicel, customers may be asked what their package
preferences are. Whilst, descriptive design answers the study’s structured questions, the
experimental design is the conceptual framework in which the researcher can test the hypothesis.

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In the design phase of the research the researchers need to choose ANOVA for determination
and analysis of the data owing to the method’s ease of use. ANOVA also helps remove with
replication of information. The method also works out based on randomness property
Literature Review
An instruction pertaining protection is administered to transform individuals in steps
before finally becoming good soldiers. “Training applies to all other institutions that impart
knowledge that is meant to change people in required states by the trainer” (Kuhlthau, Carol,
Leslie and Ann pg,23). The practice involves diligence and mastery in the related skills. The
trainees get oriented before they enroll for training. Trainees first get informed of the importance
of taking the training. During the practice, they are made to think and behave in a certain way
distinct from other forms of exercise offered to others in other fields. Preparations usually are
meant to prepare people for essential tasks in future. For instance, the governments undertake to
train some of its citizens in a variety of ways in transforming them into useful people to
accomplish crucial tasks for the nation. The guided initiations into different courses as people
take different pieces of training influence their lives as their perceptions of even minor matters in
experience vary widely.
‘How I remade GE’ an article by Jeffrey R. Immelt 2018, explains how people by
assuming different roles in life transform their lives. He states that CEO has different
assignments to accomplish for the company in various levels, others have a good time in
managing momentum through a stable economy, while others are the founders and they take
upon themselves the role of building their firms. Though they are all CEOs, the tasks they