Public Relation and Promotion in Travel and Tourism
Added on -2020-07-23
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PUBLIC RELATION ANDPROMOTION IN TRAVELAND TOURISM
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................11.1 Role of public relations as promotional tool....................................................................11.2 Analysis of diversity of public and audiences and including other stakeholders withindestination...............................................................................................................................2LO 2.................................................................................................................................................42.1 Range of public relations and promotions skills to travel................................................4LO 3 ................................................................................................................................................53.1 Analyse the key media used for campaign and Relationship between department andmedia......................................................................................................................................53.2 Relationship between public relations and media............................................................63.3 Evaluation of appropriateness of media...........................................................................7TASK 3............................................................................................................................................74.1 Public relation plan...........................................................................................................74.2 Effectiveness of Public Relations campaign and strategies to implement plan...............7CONCLUSION..............................................................................................................................12REFERENCE.................................................................................................................................13
INTRODUCTIONPeople travel for different purposes like; education, research, entertainment for todifferent destinations and understanding any country's culture, environment. However, Climpingseaside resort is one of the most famous tourists' destination and most demanded destinationfrom a million tourists of the world. However, different stakeholders' benefited aspects withtourism destination is to understand as well critical evaluation on private and public sectorpartnerships in planning can be discussed. Similarly, theories, techniques applied for thedestination will be introduced with tourism planning concept. However, challenges occurred intourism destination to attract tourists and solutions to face them are to described. Therefore,effective knowledge regarding tourism destination of Climping seaside resort can be enhancedwith the help of this project report efficiently. The travel and tourism sector is consisted of theselling services which is need to be done in the effective manner. With the help of this theimportance of the PR and the various role of the travel and tourism sector can be known. Thepresent assignment will cover the following aspects such are as criteria for evaluation of PR,types of media etc. The main motive of this is to have effective PR so that they are able to fullfill the need of the customers in the large manner.LO 11.1 Role of public relations as promotional toolThere are the many meaning of the PR is considered and they are try to take effectivesteps in relation to create the positive image in the party's mind. The PR is very useful term inorder to manage the information between the organisation and the public. The PR is veryimportant factor because it is very essential in order to shape the favourable image of theproduct, organisational and the individual this all are very effective in relation to meet theobjectives of the business enterprise.The main target of the PR is image and tool which is usedin this can be known as the Publicity. It may be of any type positive or negative. The pr ISclosely related to the marketing activities of the organisation. There function are total;lyinterrelated to the each other. The main motive of this kind of the services are that they introducethe product to the customer in the right time at right place. With the help of this they want to earnhigher amount of the profitability and the productivity. The PR is very helpful in relation to thegetting customer ware about the product and service in the market. These all are very helpful inrelation to create the positive and negative image so the brand image of the firm can be enhace.1
The PR plays major role in relation to provide good services to the customer with the quality ofranges of the products. According to given case scenario, it is analysed that Climping seasideresort is tourist destination for visiting and attracting people at higher level. For this purpose,analysis on it is to be done in respect of its visitors' interests and requirements. However, it isplanning to maintaining good public relation and preparing plan to encourage them for seasidedestination. In this regard, significance of public relation and different visitors' choices regardingdestination can be recognised as follows:Public relation is an aspect of establishing and maintaining relations with peopleregarding as well spread information regarding tourism destination. It is quite essential forencouraging them to visit the place and fulfilling their requirements (Smith, 2013). It is donethrough using phone contact, social networking sites and different other tools for promotion ofdestination and its attractions. It influences economic and economic development of Climpingseaside resort in respect of income from visitors and attracting different countries' people atmaximum level. Similarly, it is linked with marketability and increasing customer loyaltytowards destination. In addition to this, good relations are maintained with variety of businessowners, stakeholders, executives, non-profit organisations' executives etc. It affects productivityand profitability of a country in terms of income from visitors and enhancing its effectiveness.Thus, public relation is significant for promoting effectiveness and attractions of Climpingseaside resort as well spreading information related to destination effectively.1.2 Analysis of diversity of public and audiences and including other stakeholders withindestinationIt is very important to analyse the public in the travel and tourism so that the need anddemand factors can be understood in the brief manner. Therefore, the business enterprise cantake effective steps in relation to promote the tourism services in the market. These are definedin the following manner are as- Customers- The customers Plays the effective role in relation to travel and tourism sector. Theyshould be aware about the product and services of travel and tourism. The need and demand ofthe customer need to be full-filled. With the help of this kind of factors the firm is able tomaintain the satisfaction of the customers. 2
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