Public Relations and Media Landscape

This assignment examines the changing nature of media and its relationship to public relations. It requires students to describe how the role of media has evolved and its implications for PR strategies. The focus is on identifying both opportunities and threats presented by these changes from a PR perspective.

PRS201

Question 1
Define the PR function.
Public relation- The enterprise is related to the large number of interested public. It is the
kind of group which are having large effect on the firms' ability in order to achieve the objects.
With the help of effective relation it can enhance the use of promotional tools employed by the
service company. In this it has been noticed that The Bonjur Motels is a kind of French owner,
Budget priced motel chain and this company need to take effective steps in order to increse it
presence in the existing market. They are involved with the variety of program in relation to the
design and promote the company in effective manner. The media are playing greater role in
order to promote the function of Bonjur Motels so that they can enlarge the business
oppression in any other country. A wise company will take effective steps in order to
maintain good relation with its key public.
Function of Public relation such are as-
These are defined in the following manner are as-
1. Press relation- Thy play role in order to have creation and dissemination of inquiry to
press. This kind of activities is known as the publicity. This is very effective formula in
order to aware about the oppression of firm so that they are able to pay the effective role.
2. Product publicity- In this the product information can be gathered from the customers of
the market. They also can publicity with the sponsoring efforts. The organization
named as the Bonjur hotel need to take effective steps in order to define their
business oppression to the public with the help of this kind of activities they are able
to increase the market share in the coming three years.
3. Corporate communication- They are taking effective steps in order to promote firm’s
products and services. In this way, it is essential to undertake external and internal
communication. Communication is the key in order to carry out business operations
in an effective manner. The Bonjur Motels can grow their bushiness effective if they are
having good kind of communication between the workers. This kind of activities will
lead the business to the success.
4. Public service activities- They are playing an effective role in a manner to build goodwill
by having contribution in money. In order to have large amount of profitability, the firm
needs to take effective steps so that good employee relationship can be maintained.

With the help of function of PR, firm is able to increase the sale growth by making
customer aware about the product and services. These kindThese kinds of activities are helpful
to increase the entity’s Bonjuris Motels presence in existing market with 20% share in the
next three tears.
Crisis management and outline the strategies.
The crisis in managerial activities can strike the working of the company at any time. Due to this
there can be large impact on the employees, customers, suppliers and public.
There are defined key errors in the crisis management are as-
1. Have a plan- the firm need to have clear objectives. These are helpful in order to protect
the company at the time of protect the individual.
2. Identify the spokesperson- it can also have great impact on the health and well-being of
the customers. The firm need to speak as one so that can able to gather the attraction of
media. With the help of this there can deliver the clear consistent message.
3. Be honest and open- The lack of honesty and transparency can create the bigger issues to
the profitability and productivity of enterprise. This kind of activities is helpful in order
to win the trust of customers.
4. Communication with customers and suppliers- The crisis in any information can bring
harmful effect on the growth of enterprise. The communication plays effective role in
order to get customer aware about the firm oppression. With the help of this organization
is able to run their function in the smooth manner.
5. Update early and often- This is always better to communicate the customer in timely
manner in manner to avoid rumours or to feel void. With the help of social the
communication should be made to the customers so that the firm can run their activities
in effective manner. By timely communication with the customer the firm is able to cope
up with the many issues. This is important in order to maintain the sustainability.
Define the public with the suitable example.
Public- They are the public and the community who want to have information of the
market in the timely manner. In other words it can be known as the section of the community
which are having general interest and connection. They are may be of any kind such are as
customers, employees, media, investors and students.

Question 2
Description on the changing nature of the media as it relate to the public relation? Find out the
opportunities and threat from the part of PR perspective.
The public relation is the kind of practices which is very helpful in order to spread the
whole information between the individual and the organization. In the present scenario the role
of media has been rapidly increasing. They play the efficient role in order to come with that topic
which is of the public interest. This is very effective in order to gaining exposure from the
audience. This has become the most monumental force in the contemporary culture. This has
become the most interactive medium into the marketing strategy. It can be true to say the growth
of the world it is interdependent and the role of communication and public management plays the
effective role in order to having development in the several sector growth. The medial is playing
effective role in order to define the good relation with the public by providing time to time
information about the each thing in appropriate manner. They need to come those topics which
are of public interest.
The opportunities and threat in manner to PR perspective-
According to the present scenario it has been seen that due to disruption in the journalism
there are major chances of raising threats in order to Journalism themselves or to the business
models and established role and practices. It can be come in the nay kind of form such are as
wide changes in the geopolitical and perceived loss of neutrality. According to the new of
international news it has been noted that lump sum a thousand of journalist has been died t the
time of playing there duty. It is the sensitive issue they are being dead just because their role is to
find the truth and report these facts to the public. There are a good deals of news in which it has
been notices that the female who are playing role in the media of if they take any effective role
against some crime than they suffered from high profile sexual assault. This is not safe in these
days. In this manner this are giving major increment in the conflicts as the crime or increased
personal risk and make journalism vulnerable, this all thing is to bring in notice to the legal
authorities so that they can be to take corrective action in order to reduce the crime in the
journalist industry. In addition to these there well documented and long standing institution
threats are present. This all need to be solved in order to have smooth function in this profile.
Opportunities to the PR perspective-

The research also has been demonstrated that the journalist has offering the number of
opportunities which are based on as technological, social and economic developmental. In this
manner the public can come to know about the sudden changes in the worldwide. In this manner
the role of social media is also been increasing. They play the effective role in manner to
covering of rural areas.