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Public Relation Function Essay

   

Added on  2020-06-04

5 Pages1421 Words34 Views
PRS201

Question 1 Define the PR function. Public relation- The enterprise is related to the large number of interested public. It is thekind of group which are having large effect on the firms' ability in order to achieve the objects.With the help of effective relation it can enhance the use of promotional tools employed by theservice company. In this it has been noticed that The Bonjur Motels is a kind of French owner,Budget priced motel chain and this company need to take effective steps in order to increse itpresence in the existing market.They are involved with the variety of program in relation to thedesign and promote the company in effective manner. The media are playing greater role inorder to promote the function of Bonjur Motels so that they can enlarge the businessoppression in any other country. A wise company will take effective steps in order tomaintain good relation with its key public. Function of Public relation such are as- These are defined in the following manner are as- 1.Press relation- Thy play role in order to have creation and dissemination of inquiry topress. This kind of activities is known as the publicity. This is very effective formula inorder to aware about the oppression of firm so that they are able to pay the effective role. 2.Product publicity- In this the product information can be gathered from the customers ofthe market. They also can publicity with the sponsoring efforts. The organizationnamed as the Bonjur hotel need to take effective steps in order to define theirbusiness oppression to the public with the help of this kind of activities they are ableto increase the market share in the coming three years. 3.Corporate communication- They are taking effective steps in order to promote firm’sproducts and services. In this way, it is essential to undertake external and internalcommunication. Communication is the key in order to carry out business operationsin an effective manner. The Bonjur Motels can grow their bushiness effective if they arehaving good kind of communication between the workers. This kind of activities willlead the business to the success.4.Public service activities- They are playing an effective role in a manner to build goodwillby having contribution in money. In order to have large amount of profitability, the firmneeds to take effective steps so that good employee relationship can be maintained.

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