Public Relation Theory and Practice for United Airlines

Running head: Public relation theory and practice
Public relation theory and practice

Public relation theory and practice
Executive summary
Public relation plays a great role to enhance the productivity and profitability of the organization. If the
organization do not have effective public relation then it can be very difficult to attain profitability and
growth in the organization. In this report, the discussion will be made on the case of the united airlines.
The main focus is given on the public relation of the united airline. The company should have proper
public relation, so that the goals and objectives can be accomplished.

Public relation theory and practice
Table of Contents
Executive summary.....................................................................................................................................1
Introduction.................................................................................................................................................1
Public relations goals and issues..................................................................................................................2
Public Relation and Communication model followed..................................................................................2
United Airlines taken into consideration alternative solutions....................................................................3
Research, Planning, Implementation and evaluation activities the company take into consideration to
resolve the issues........................................................................................................................................3
Concept of Open and closed communication..............................................................................................4
Public relation plan of the United Airline....................................................................................................4
Background..............................................................................................................................................4
Objectives................................................................................................................................................4
Goals........................................................................................................................................................5
Message..................................................................................................................................................5
Strategies.................................................................................................................................................5
Tactics......................................................................................................................................................5
Evaluation................................................................................................................................................5
Objectives to be attained by the organization.............................................................................................5
Analysis of the factors in the organization..................................................................................................6
Conclusion...................................................................................................................................................6
Recommendations.......................................................................................................................................6
Introduction
Public relation is essential to be maintained for an organization so that growth can be attained. With the
increase in the economic changes it is evaluated that if the organization do not have effective public
relation, then it can be difficult to survive in the competitive environment. By taking into consideration

Public relation theory and practice
public relation, it is seen that there are many problems that are faced by the organization. In this report,
the discussion will be made on the topic that is based on United Airlines recent mistreatment of
passengers and how the company has faced the issues for attaining goals and objectives.
This case has given focus on how public relations of united airlines have provided assistance in analyzing
the negative impact on the brand image of the organization.
Public relations goals and issues
The case study discusses about the United Airlines passenger. In this case, the passengers
are asked to leave the flight on a Chicago- Louisville Flight, removal of the first class passengers
on a Hawaii- La Flight. This case gives a reflection on the American biggest case that was
circulated by the social media. In this, the people are dragging the passenger due to the
overbooked flight (Van Dijck, 2013). It has given negative impact on the image of the company
and also there is lack of public relation issues faced by the United Airlines. The main emphasis
should be given to enhance the public relation and also on the PR issues related to the
organization. The business can enhance its effectiveness if the public relations are maintained
properly (Pritchard & Howard, 2015).