Public Relations Theory and its Practices Report

Running head: PUBLIC RELATIONS THEORY AND PRACTICES
Public relations theory and practices
Name of the University
Name of the student
Authors note

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PUBLIC RELATIONS THEORY AND PRACTICES
Executive summary:
The report is prepared to develop an understanding of the public relation
theory and its applicability in dealing with crisis. Organization selected for
analyzing the public relations error is United Airlines that has indulged in
many controversies. Report demonstrates the discussion of public relation
model that is presently employed by organization in addition to
recommended model. Strategies for improving public relation at United
Airline has been discussed and methods for improving relations with
customers is demonstrated. Later part of report provides with the
recommendation to improve the public relation and to avoid such
controversies.

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PUBLIC RELATIONS THEORY AND PRACTICES
Table of Contents
Introduction:....................................................................................................4
Discussion:.......................................................................................................5
Public relations errors of United Airline:..........................................................5
Some of the public relationship theory that is employed by organization:......7
Recommended model:.....................................................................................9
Public relations strategy for United Airlines:..................................................10
Methods of improving public relations in Airlines:.........................................11
Recommendation:..........................................................................................12
Conclusion:....................................................................................................13
References list:..............................................................................................14

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PUBLIC RELATIONS THEORY AND PRACTICES