Public Relations and Media: Assignment

   

Added on  2021-02-20

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Public relations and media – 2
Public Relations and Media: Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................3Explain the campaign of the organization..................................................................................3Review of the campaign launched..............................................................................................3Recommendation.............................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Public Relations and Media: Assignment_2
INTRODUCTIONPublic relation and media is the way of promoting the information to the public with thehelp of the media in the country. Marks & Spencer Group plc is a major British multinationalretailer headquartered in Westminster, London. This report highlights the Plan of the business topromote the information about the closer of the 35 store due to the lack of the profit in the UK.Explain the campaign of the organizationMarks & Spencer Group plc is a major British multinational retailer company wellknown for the variety of the store all across the Globe specifically in the UK. Marks and spencerranked fourth in the UK market well known for offering the services of the consumer good in themarket but generally specific in the eatable product not able to generate the same attention in theclothing product of the organization. Marks and spencer was founded in the year 1984 by theowner Michael Marks and Thomas Spencer (Mechleri and et.al.). The company has recentlyclosed the 35 stores in the UK as the store was not going that well when it was reviewed on thebasis of the revenue and hence the result the company has decided to close the 35 store in the UKso that the company can manage the cost of the company very effectively in the long run of theBusiness. The other reason for closing that number of the stores in the UK was that the companywas planning to introduce the new 3 variety of the jeans in the market for the women as the clothsector was not getting the same attention as compare to the other, as the company has seen thefall in the revenue in the last couple of year so the company can not invest that heavily in thecloth right now so that they decided to close the store to invest the same amount in the newthought of the company (Sarkar, Chaudhuri and Moon, 2015). Review of the campaign launchedOverview- Marks and Spencer has planned to launch an innovation campaign in response to theclosure of 35 stores due to loss of revenue and sales decline. Marks and Spencer is introducingthree new pair of Jeans with the lowest possible price under£20. It will include new design andbetter comfort with the use of soft fabric for the women, the reason for choosing the same wasthe trend in the market. M & S has found in the market research that the clothing sector isproviding the good opportunity as the women clothing sector was ruled by the company who are
Public Relations and Media: Assignment_3

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