Role and Importance of Public Relations in Travel and Tourism

Public Relations and
Promotion in Travel and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1 Understanding role and importance of effective public relation for travel and tourism........1
1.1 Functions of public relations among the travel and tourism sector - ....................................1
1.2 Analysation of Public in context of tourism and travel -.......................................................2
1.3 Importance of public relations within the travel and tourism business :...............................3
LO 2 Relation and promotional skills within travel and tourism.....................................................4
2.1 Application of various promotion skills and public relation skills in within the tourism and
travel - .........................................................................................................................................4
LO 3 use of media In public relation for travel and tourism...........................................................5
3.1 Analysation of media which are used in the public relations - .............................................5
3.2 Relationship between the media and public relations -.........................................................5
3.3 Evaluation of appropriateness of use of media within the various techniques of public
relation in context to travel and tourism -....................................................................................6
LO 4 public relation plan for travel and tourism.............................................................................6
4.1 Environmental Analysis of Dreamland Margate - ................................................................6
4.2 Public Relation Plan and its effectiveness - .........................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCS...................................................................................................................................9

INTRODUCTION
Public relations in travels and tourism are important parts of sales and marketing
function. It includes the improved promotions understanding among operators and their
public. Promotion plays a major role in the travel and tourism to attract more audience
to the destinations.
Dreamland Margate is an entertainment centre and amusement park which is
situated on the traditional English seaside funfair placed at Margate, Kent, England. It is
the world-class visitor's attraction which offers an amazing experience to friends and
families all fun for the festivals. The report highlights the functions and importance of
public relations among the travel and tourism sector. Analysing the different diversity of
public on audience within the defined sector. Application of various range of promotion
skills and public relations in the context of travel and tourism. The report carried forward
with the analysation of the different media used in the public relations. Accessing the
relationship among the media and public relations. Various public relation techniques in
the tourism and travel industry. The report ends with the public relation plan identifying
keys and objectives public's and reviewing the effectiveness of public relation plan.
LO 1 Understanding role and importance of effective public relation for travel
and tourism
1.1 Functions of public relations among the travel and tourism sector -
Public relation in tourism and travel plays a vital role because it is the
promotional tool which is extensively used in the activities related to the strategic
marketing and is integrated with communication related to marketing. Visit Britain, which
is the national tourist agency in Great Britain acting as tool of public relation for the
tourism service promotions in London(Martin, Jin and Trang, 2017).
The agency creates a positive relationship among the public through various
promotional medium for the promotions of Dreamland Margate are YouTube, Facebook
and different blogs etc., This helps to create a positive image in minds of incoming
tourist and existing tourist visiting the Dreamland Margate. With the help of public
relation customers and tourist can be informed about the new services which are
provided at Dreamland. The main function of public relation is advertising and creating
1

awareness among tourist and visitors about the Dreamland and thus this directly
contributes to the economy by increase in revenue and business. The public relation
generate the positive broadcast and coverage of news related to destination in digital
and print media(Boniface, Cooper and Cooper, 2016). They regularly monitor digital and
print media such as social media, newspaper, magazines and TV advertisement and
avail through changes if its is necessary for the promotional activities of Dreamland.
Researching the content written data of the Dreamland which is going to be published,
managing and preparing the researching team so that they can deliver appropriate
content to the public so that they can easily attract tourism to the destination. Public
relation attend the PR or media related events as a representative of Visit Britain
promotes the Dreamland. They communicate with the media personnel on the daily
basis so that they can keep eye on the all activities related to promotions and avails
through its impact on the public and determine whether they can successfully create a
positive image in the minds of the public or not(Lumsdon, 2016).
1.2 Analysation of Public in context of tourism and travel -
Analysis of diversity of current visitors :
Current visitors coming to visit Dreamland have a diversified honour which is
related to the tourism. Various types of tourists from all around world mostly prefer to
travel to Dreamland for its amusement park and natural beauty. The current tourist who
are visiting the tourist destination Dreamland can be classified by the following types -
 Domestic tourist – Domestic tourist's preference is an overnight stay and full
day enjoyment, excitement and happiness. Dreamland Margate is the best place
for domestic visitors to chill out for the whole day with amazing rides and cultural
attraction.
 Education Tourism – Students from other countries around the world and within
the UK choose Dreamland to visit because the town's cultural hub, showcase the
best modern art which attracts students(Robinson and et.al., 2016).
 Business Tourism – Business tourist from Bristol, Southampton and London
travel Margate for business visits. As these cities are nearby Dreamland,
business traveller can easily visit the Margate.
Analysis of diversity of potential visitors :
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