1PUBLIC RELATIONS IN GENTINGS MALAYSIATable of ContentsIntroduction:....................................................................................................................................2Importance of Public Relation:........................................................................................................3Company’s Background:.................................................................................................................4About Genting Malaysia:.................................................................................................................4Nature of the Business:................................................................................................................5Mission:.......................................................................................................................................5Vision:..........................................................................................................................................5Genting Malaysia’s Sustainability Statements:...........................................................................6Functions of various department of Genting Malaysia:..............................................................6Role of PR practitioners:.............................................................................................................7Challenges faced in Public Relation:...............................................................................................8Strategic Public Relation Campaigns:.............................................................................................9Medium of communication used:..................................................................................................11Genting Malaysia’s Public Relational Activities:..........................................................................13Strategic Public Relations Campaigns Based On the 10-Point Plan:........................................14Public Relation Practices Used By Other Organization:...............................................................15References:....................................................................................................................................18

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