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Public Relations and Promotions in Travel and Tourism Assignment

   

Added on  2020-10-22

16 Pages4577 Words278 Views
Public Relations and Promotions in Travel andTourism.

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3A Evaluate and discuss the importance of Public relation and analyse of diversity of Public oraudience..................................................................................................................................3B. An Audit of the selected destination environment. ...........................................................6TASK 2............................................................................................................................................8A. Identify and analysis the key media use to assess the relationship between differentdepartments ............................................................................................................................8B. Appropriateness of media that have chosen for PR campaign........................................10TASK 3..........................................................................................................................................10A. Review the effectiveness of your Public Relations campaign and strategy to implementplan. .....................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................13

INTRODUCTIONPublic relations is practice to coordinating information in individual and an organisationand in public. It is an strategic communication process companies, individuals and organisationthat helps in creating mutual relationship with the public. In every industry public relation playsan important role to make healthy relationship with consumers and other stakeholders. It helps inbuild positive brand image and strong bond with their target audience. This report is based on seaside destination Bournemouth. This report is based on role and importance of public relation intravel and tourism sector as an promotional tool and target audience of travel and tourism sector.Further it evaluate range of public relations and promotional skills and role of media in maintainpublic relations and their relationship with each other. In addition to appropriate media source inmaintaining public relations and develop and effective public relation plan.TASK 1A Evaluate and discuss the importance of Public relation and analyse of diversity of Public oraudience.Role of public relations within the travel and tourism sector.Public relations in the process or chain of activities that helps in creating an positiveimage in mind of consumers and target audience. It can also be called as manage or sharinginformation and data between organisation and masses. Public relations is an importantmarketing tool and goals and objectives of organisation and department closely related to eachother to reach at desirable outcomes (Beeton, 2016). The main goal of marketing is to introducenew products and services at right time and at right place and ultimately sell the product intomarket. It helps in achieve goals and objectives by creating awareness about company, productsand helps in build a strong image in market place. Public relations is an part of promotional mixtools in which Advertising, sales promotion and direct selling consist in it. It is an greatpromotional tool to advertise and helps in create awareness about their services and achieveattention of people that helps in increase their profitability (De Moya and Jain, 2013. ). Thereare various public's in which includes customers, shareholders and general public and moneylenders that plays major role in creating strong brand image in travel and tourism industry. There

are various usage of public relations in which press relations, publicity of products and corporatecommunication with sponsorship that affect individual and group.Importance of public relations to travel and tourism businesses.Public relations is one of important tool to promote their business portfolio by promotingan event or destination by building an strong image in marketplace (Lahav, Mansfeld andAvraham, 2013.). Here are the uses of public relations in travel and tourism industry that are asfollows:Promotional tool:PR is used as an major element of promotional mix and its main objectives is to create anpositive image in marketplace by promoting new activities and modification in their objectivesand management that helps to reach at desirable objectives (Law and et.al ., 2015.). With help ofpress release, conferences and sponsorship programs and prizes in competition and invite newjournalist that all activities helps to promote their products and services in distinctive way.Communication tool:In an organisation communication plays very important role and in that public relationsare very important in both internal and external interaction. In internal communication sharing ofideas and views with employees and in external includes customers, shareholders that informabout changes in vistiBritain in which there public relation department focus on increase sales ofBournemouth sea side destination which focus on catching attention of youth. With help ofpublic relations they can easily share knowledge and information in both internal and externalenvironment and get desirable outcomes.Creating awareness:The one of important aspect of public relations in travel and tourism industry consist ofpaying attention and given credit with help of advertisement, charities and other sources thathelps in build positive image. It is an important part to create awareness by existing and otherstakeholders and create an strong relationship with them.Crisis management:To create positive image in front of consumers are important task of PR on other hand italso helps in managing adverse publicity in works and procedures. Anytime or anywhere badthings in organisation happens and it is also uncontrollable. Overcome with the negative results

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