Importance of Public Relations in Tourism
Added on 2020-07-23
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Public Relations
Table of ContentsINTRODUCTION...............................................................................................................1TASK 1...............................................................................................................................11.1 Role of public relations within the travel and tourism sector as a promotional tool11.3 Importance of public relations to travel and tourism businesses............................21.2 Public within a travel and tourism context...............................................................3TASK 2...............................................................................................................................63.1 Media used in public relationship............................................................................63.3 Appropriateness public relation techniques............................................................8TASK 3...............................................................................................................................94.2 Effectiveness of public relation plan........................................................................9CONCLUSION...................................................................................................................9REFERENCES ...........................................................................................................................11
INTRODUCTIONTravel and tourism need to organise selling products and services for propermanagement and services can be consider as hard to manage Thus, the enterprise ornation utilise the tools of marketing and promotion. Public relations refer to themanaging practices of information dissemination between the organisation andindividual or public (Avraham, 2015). VisitBritain is one of largest national tourismagency which is working or gaining visitors or Britain and create value for the country.The report will analyse the value and role of effective PR activities in travel and tourismsector along with the required skills. It will also evaluate the utilisation of Media of PRpurpose and create a plan of PR campaign. TASK 11.1 Role of public relations within the travel and tourism sector as a promotional toolThere are various PR definition like, “process of building the positive recognitionin minds of people”. Entire definition create a common point which is Public relationsshapes the image of product, enterprise or individual in favourable way i.e. to aid thebusiness in attaining the goals and objectives in more successful, efficient and effectiveway. Illustration 1: BEST PUBLIC RELATIONS OR PR AGENCY, 2017Public relation aims to image and the rolls is utilise to meet which is known as1
“publicity” (The Importance of PR, 2016). He word Publicity can be negative andpositive which is not depend on organisation such as natural disaster are not controlledby VisitBritain which are able to seek attention of people ad reduce revenues and profitsamount. Bad rumours and scandals can create a celeb Face in worse situation. Somebelieves that tool of PR, Publicity is better but some argues over its negative impact onthe business and recognition of public. The Public relations are closely linked with theorganisational marketing activities, attaining of objectives, activities which are interlinkedfor their effective outcome. The marketing objectives are to form a unique image ofproducts through informing people traits of the products on rights time to increase theamount of 'Sell' and meet he objectives. Public relations avail them to meet the aimsthrough creating market aware VisitBritain and their services, building better image oforganisation. Public Relations is a part of promotional mix that is interlinked closely withadvertising avail to create awareness of business, seeking information of sales andbenefits (Cox and Wray, 2011). There are several types of public which includesshareholders, community, common public, consumer etc. However, adverting and PR isdistinct in which PR is less costly, more credible and less controlled and on the otherhand, advertising is more costly, less credible and controllable. There are various types of PR which is used for different purposes such as Pressrelations, corporate communication, influencing specific unions or group, productpublicity, sponsorship etc. These all entities work in different styles which aims overbuilding better goodwill of enterprise, seeking and grabbing attention of consumer andincreasing sales of consumer from outside and inside of the company. PR isindispensable for an tourism agency like VisitBritain for defending their reputation ofproducts through large publicity amount covering scandals and negative image linkedwith company or products. 1.3 Importance of public relations to travel and tourism businessesThis is very crucial for an economy to use the PR for their promotion andmarketing activities so as VisistBritain. Public relations is a method of promotion that isused by various travel and tourism agencies organization, and nations for increasingtheir clients, amount of visitors etc. This has a positive impact on consumer despite the2
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