Public Relations: A Credible Form of Communication

The provided assignment content is about Public Relations (PR) which is a non-paid and credible form of communication that builds trust and confidence between an organization and its publics. PR is a persuasive business strategy to influence target audiences, promote ideologies, and support products through indirect promotion. It uses media as a mediator and informal techniques of accountability to inform or publish articles of public interest. The purpose of PR is to consolidate the foundation or reputation of an organization, brand, or product through various tools such as press conferences, newsletters, and social blogs.

Running head: PUBLIC RELATIONS
PUBLIC RELATIONS
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Executive summary
Effective communication is one of the primary factors that encourages and influences business
building and revenue generation. Public relation is a non-paid and credible form of
communication that is performed to install confidence and trust between an organization and its
publics. This report highlights the key features of Public relation and the methodology that is
utilizes to meet its purpose. With the help of this report, the key features and elements of Public
relation has been cited.

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Table of contents
Highlights........................................................................................................................................3
References........................................................................................................................................4

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Highlights
 Public relation is an integral communication strategy that is instrumental in building a
beneficial relationship between an organization and its publics. In other words, it is the
process of communication that is executed by organization to communicate with its target
audience by and through a medium (Grunig, 2013).
 Public relation is a persuasive business strategy to influence a group of target audience
that is usually in the domain out of the manipulation, to promote an ideology and support
it with validation with indirect promotion of any product.
 Public relation is an unpaid, unearned and credible form of advertising and is relatively
different from the usual advertising activities.
 The sole purpose of Public Relation is to build trust and confidence of the publics by
using well-framed language to manipulate and take control of situation in which an
organization is publicly censured or its reputation being at stake.
 Public Relation uses media as the mediator, where media plays and controls the final
account.
 Public Relation uses the informal techniques of accountability by informing or publishing
articles that are of public interest or concern
 Public relation is a pre-organized strategy to consolidate the foundation or the reputation
of any organization, brand or a product, with indirect means of advertising and selling.
 The tools to perform a PR activity are through press conference, meetings, newsletters,
public events, social blogs, conventions and many more.
 PR activities are usually assigned to a person who has excellent skills in communication
like verbal and writing with special ability to handle crisis and work under pressure.

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References
Grunig, J. E. (Ed.). (2013). Excellence in public relations and communication management.
Routledge.