Puma Sneakers Assignment Report

PUMA Sneakers
Name of the Student:
Institutional Affiliations:

Introduction
The Puma sneaker brand has gained worldwide recognition based on the quality
production line, the extraordinary nature and the level of innovation. To properly advertise the
product, a number of celebrities, such as footballers (Steinberg), have been used to improve
market share. Based on the marketability of the sneaker brand, it serves as an integral point in
creating a market audience (Attr & Gover, 2015). Most of the people prefer originality and
would be compelled to make a purchase of the brand because of its sheer significance in the
football personalities. The shoe has had a great impact on the marketability of the basketball
games also and through such an understanding, will be vital in meeting the market demand. It
serves as the fulcrum through which other various brands have come to be established.

Customer Persona Map
Name: Edward Interests
Sports: he has a huge passion
in sports and football. During
his spare time, he managed to
indulge with his friends in any
of the two games
Traveling: he is a travel
enthusiast who loves to move
from country to country. He
finds a huge attraction in
understanding the various
cultural and ethnic dimensions
of the various regions that he
visits.
Needs
He is a family man who
benefits highly from knowing
that his parents as well as his
family are in a good financial
position.
He strives to ensure that his
children are in the best schools
in the country,
Profession: Marketing
Consultant
Age:37
Personal Bio
He graduated from the
University of Wisconsin in the
year 2009 having established
himself as one of the most
Behaviors’
Extrovert; He is one of the
most jovial people who finds
great interest in understanding
people. He managed to create
good conversations with
different people.
Conservative: he managed to
Goals
He is primarily focused on
creating his own clothing
brand. Having been in the
clothing industry for long, he
has specified the need of being
independent and managing
one’s operations.

competent marketing
professional. He went on to
join a linen fashion consulting
line and since then has gone
through the ranks to become
the consultant at the company
be conservative in nature.
Despite the fact that he has
money to spare and party, he
loves being indoors and
maintaining a low key.
Establishing hiself as one of
the most competent
consultants in the clothing line
industry.
Customer Journey Map
Stage Awareness consideratio
n
Decision use loyalty
Activity-
Customer
Review online
pots and
magazine
advertisements
Identify the
moist
suitable
brands
Make and
order for
the
sneaker
brand
Enjoy the
comfort of
the shoe
Refer more
friends or
purchase
another
pair
KPI The number of
people
attracted
The number
of new
visitors
The
conversion
rate for the
product
The
conversion
rate
Customer
satisfaction
Goals
(customer)
Find the best
product
Find the
easiest
Proper
selection
Effortless
delivery and
Share
feedback