Business Analysis and Valuation of Qantas Airline Corporation

Running Head: Business Analysis and Valuation
1

Business Analysis and Valuation 2
Executive summary
This report explains the Qantas Airline Corporation’s competitive policy. This report
is basically based on the many case studies that explains about achievements of Qantas. The
Qantas’ competitive evaluation is based on Porter’s 5 Forces. The report has been prepared to
evaluate the financial and non financial performance of Qantas Limited. The report evaluates
the non financial performance of the company on the basis of porter’s five forces model,
SWOT (strength, weakness, opportunity and threat) analysis, corporate strategy of the
company etc. On the other hand, the financial performance of the company has been
evaluated on the basis of accounting policies of the company, financial position and financial
performance of company in year 2013 and financial performance and financial position of the
company in year 2017

Business Analysis and Valuation 3
Contents
Introduction.......................................................................................................................4
Company overview...........................................................................................................4
Competitive analysis (Porter’s 5 forces model.................................................................4
Bargaining power of suppliers......................................................................................5
Bargaining power of buyers..........................................................................................5
Threats of new entry.....................................................................................................5
Threat of substitute.......................................................................................................6
Competition among the existing players......................................................................6
SWOT analysis.................................................................................................................7
Strength.........................................................................................................................7
Weakness......................................................................................................................7
Opportunity...................................................................................................................7
Threat............................................................................................................................7
Corporate strategy.............................................................................................................8
Accounting policies..........................................................................................................8
Leasing accounting policies..........................................................................................8
Depreciation policy.......................................................................................................9
Qantas financial position in 2013.....................................................................................9
Financial performance..................................................................................................9
Financial position..........................................................................................................9
Qantas financial position in 2017...................................................................................10
Financial performance................................................................................................10
Financial position........................................................................................................10

Business Analysis and Valuation 4
Similarities and differences among 2013 and 2016........................................................11
Similarities..................................................................................................................11
Differences..................................................................................................................11
Recommendation and conclusion...................................................................................11
References.......................................................................................................................12
Appendix.........................................................................................................................14