Quality Management And Sustainability Quality

Running head: QUALITY MANAGEMENT IN ETC
QUALITY MANAGEMENT IN ETC
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QUALITY MANAGEMENT IN ETC1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Total Quality Management....................................................................................................2
Quality Assurance..................................................................................................................4
Quality Control.......................................................................................................................6
Sustainability of the Culture of Quality.................................................................................7
Conclusion and Recommendation..............................................................................................8
References................................................................................................................................10

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Introduction
Total Quality Management are the procedural activities of an organization that aims to
improve the qualities of the business processes in order to attain the satisfaction of the
customers (Ross 2017). This is particularly a management approach by which the company
tries to retain success for a longer period by meeting the demands of the customers and
satisfying their needs. According to Kiran (2016), apart from accomplishing the regular tasks,
the employees of the organization focuses on giving their best quality of services and build
up robust products such that the customers does not have any complain issues regarding the
quality of the product.
For the given case, the Engineering Tooling Company that is located in the North East
of England is determined to adapt a quality management procedure in their company.
Recently, the hospital management board of North-East England approached the mentioned
company to sign a two-year contract for manufacturing hand-held medical equipment on a
larger scale. This has led to the expansion of the business of the Engineering Tooling
Company and they have to maintain their reputation in the market by maintaining their
product quality.
The company was established in the year of 1960 and became famous for producing
accurate and long-lasting engineering items. However, with increase in competition due to
globalization the company realised that it is impossible for their business to survive if they do
not adopt a radical strategy and work on the weak factors. Hence, this report will thoroughly
discuss about how the company can apply quality management plans for the survival of the
business as well as its expansion.
Discussion
Total Quality Management
The concept of Total Quality Management has emerged in the 1950’s, ten years
before the establishment of the Engineering Tooling Company ((Honarpour, Jusoh and Md
Nor 2018)). The company in its initial days only focused on the production of items like
engineering rules, callipers and scales and then expanded its business to manufacturing
specialist items. However, the owners are now keen to incorporate the total quality
management principles in developing their business worldwide along with maintaining the
quality of the items produced by them. The company will need to follow the principles while

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manufacturing their engineering products in order to ensure maximum productivity with the
minimum amount of resources and make sure there is minimum wastage of the raw materials.
Since, the company has collaborated with the North-East Hospital Management
Board; it is responsible for manufacturing hand-held medical tools for surgery and
operations. Thus, the primary customer for the company in this collaboration are the surgeons
who will use these tools during their surgeries. ‘Customer-focus’ is the first principle of
TQM that the company should look into (Li et al. 2018). The company should build accurate
tools that will help the surgeons in their tasks and satisfy them while using the equipment.
The second principle of TQM is ‘Total Employee Involvement’ that motivates in engaging
all the employees of the organization in substantial tasks such that they can produce
maximum productivity (Howarth and Greenwood 2017). Hence, the company should assign
all level of employees, like the labours, the technicians as well as the managers in their
respective work schedule to achieve their daily target of making tools with optimum quality.
The third principle of TQM determines a ‘Process-centred approach’ towards
accomplishing the operations of the organization. Following this, the company should
determine the needs of the customers and supply them with materials as per their demands
(Bastas and Liyanage 2018). The company should monitor the performance measures to
determine the quality of the products that are manufactured daily. The fourth principle of
TQM is ‘Integrated System approach’ that the company should follow in order to meet the
standards of the business at an international level. The company should make the employees
aware of the mission, vision, principles, standards and the objectives of the company such
that they can be well informed about the expectations from their job profiles. The company of
ETC should incorporate the ISO 9000 Standards to generate an integrated business system in
their work procedures (Khanam, Siddiqui and Talib 2016). This will help the company to
build a good work culture and enhance the quality of the business processes.
The fifth principle of TQM is to implement a ‘Systematic and Strategic
approach’ in the operational activities of a company to achieve its missions and objectives
(Muruganantham et al. 2018). This helps the companies to strategize about the planning of
the systematic procedures in order to achieve the target within a stipulated time. The ETC
should implement new marketing strategies in order to expand their business from local
market to the international market. It should also strategize on how to meet the quality of the
medical tools that they will make for the hospital department. The sixth quality of the