Quality Management for Organisational Excellence

Quality Management
for Organisational
Excellence

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
RECOMMENDATIONS.................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Quality is the level or extent to which the goods and services of company are good when
compared to similar goods and services manufactured by other companies. It is also the degree to
which a commodity is able to meet the expectations of customers and satisfy them so that their
experience can be enhanced. It is therefore important that quality in organisation is highly
focused so that all the activities and processes which help in manufacturing the goods and
services help in achieving desired level of excellence (O’Neil, Sohal and Teng, 2016). In order to
maintain high quality it is essential that quality planning and assurance and quality control and
improvement are focused. Quality helps the company in attracting customers by enhancing their
experience which is important to gain a competitive advantage in market. In this report Quality
Tooling Company (QTC) is taken which is located in North-East England and manufactures
engineer’s rules, engineering callipers, scribes, micrometers etc. which requires being highly
accurate and good in quality. The company also manufactures hand-held precision medical
equipments for North East Hospital which includes keyhole surgery equipments and other
pioneering treatment techniques. Therefore the quality management strategies, tools and
techniques which must be applied by company so that high quality product line can be
manufactured will be discussed in this report. Further recommendations will be given to the
company so that such strategies can be effectively implemented in company that can help in
sustaining culture of quality in the company so that it can continue to exist in competitive
market.
MAIN BODY
Quality management is the most important factor which helps organisations in attracting
customers in the competitive markets as it help in increasing the customer satisfaction which is
important in increasing company customer base thereby increasing its profits. The changing
preference of customers and their inclination to higher quality products offered even at high
prices affects the organisational strategies so that the quality of company products and services
can be continually improved which help in giving better value for money to customers. As QTC
deals in medial and engineering equipments which require accurate measurements and precision
it is important that high focus is laid on improving the quality of processes and methods by
which these tools are manufactured. This will help the company in sustainably dealing with high

competition in market by attracting a large number of customers. Following are the strategies
which can help in maximising the quality of company products:
Total Quality Management:
Total quality management is a management approach which originated in 1950s and has
been increasingly used in organisations since 1980s so that high quality products and services
can be manufactured which can help in maximising the satisfaction of customers by fulfilling
their needs and wants in an efficient manner. Quality is a parameter which helps in deciding the
superiority or inferiority of a product or service so their excellence can be compared. Following
are the principles of TQM:
 Customer satisfaction: With the help of TQM the main objective of company is to
maximise customer satisfaction by providing them with high quality of goods and
services so that their value for money can be increased (Aquilani and et. Al., 2017).
 Employee commitment: It relates to integrating and committing each employee of
company so that they ensure highest quality of service which help in reducing the number
of errors so that defects can be reduced.
 Fact based decision making: It is important that the decisions which are made in the
company are in accordance with facts and figures so that the specifications of work are
met efficiently.
 Effective communication: It is important that effective communication is established in
company so information can flow easily in company and employees can be updated about
the progress and developments in company.
 Strategic thinking: It is important that strategies are followed while doing the processes
so that work can be completed strategically and systematically which also enhances their
quality.
 Integrated systems: It is important that an integrated system is developed in company so
that all can work together in maintaining high quality of the company processes.
 Process centred: This means that the activities of the company are all based on a certain
process so that a standard is followed which help in maintaining uniformity in all the
company processes thereby increasing the quality of results (Psomas and Jaca, 2016).
 Continuous improvement: It is related with the process of continuously improving the
way work is performed so that all the employees can be encouraged to perform better.