This report discusses quality management in Hilton hotel, including improvement in product/service quality, control, planning, and assurance. It also explores how the hotel adapts to changing consumer preferences and the impact on guest service management.
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Table of Contents. INTRODUCTION...........................................................................................................................3 CONCLUSION................................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION Quality management can be defined as the act through which the management of the organisation oversees all the activities as well as tasks within the organisation must be completed with the desired level of excellence. The quality management is the management team in the organisation which includes their following functions to be practiced such as improvement in the quality of product or service, quality control, quality planning & assurance in implementation as well as for ensuring quality in the task which has been assigned. In this report it has been discussed about the guidelines which will going to provide the understanding of the market environment along with the knowledge of changing consumer preferences and their ultimate impact on the guest service management. Here in this report, the organisation whose auditing has been done on Hilton hotel (Nemet and et.al 2018). About the organisation Hilton hotel The Hilton hotel is the American multinational hospitality company which manages and franchises the broad organisation of resorts and hotels. This organisation has thousands of properties all across the world. This hotel Hilton provides thevarious service to facilitate it gets with most possible luxuries experience during their stay in the hotel (Weckenmann, Akkasoglu and Werner, 2015). Services provided in the Hilton hotel The various services provided by the Hilton hotel are Although Hilton provides all the basic amenities which are essential for the guests staying in the hotel. That why through this year’s Hilton has never lost its reputation in the servicing its guests, instead it has always gained. The services provided by the hotel are best in call with full value for money (Zaharias and Pappas, 2016). The various special facilities or services provided by hotel Hilton are The baggage storage This service of baggage storage facilitate the guests who does not need room to stay instead the guest only required some space to keep its luggage or precious stuff safely. Thus, this service of baggage storage serves as a budget friendly facility for the backpackers. Electric service The 24hrs electricity backup service is the facility provided by the Hilton hotel, which ensures that there will be no power cut in the premises of the hotel until and unless any savvier natural calamity would go to happen. Elevators and excavators Elevator service provided by this organisation gives a leisure service to its guest. To go upstairs in the hotel, there is a all time facility of elevators as well as excavators
Laundry/ Valet service The laundry and valet service provided by this organisation is for 24hrs. There are some special packages too for the laundry services provided by Hilton hotel are instant laundry and well as same day laundry. The guest tends to pay depending on their need of type of service. Lounge Food Lounge or the restaurant serving around several types of cousin is the facility provided by Hilton hotel. This service provided by this organisation is 24hrs available. Room Service Servicing of the room, in order to clean the room is the facility provided by this hotel organisation. Whenever wants a clean room, it can ask for the service to its management and immediately the customer is facilitated with its demand or need. Safety Deposit Box Safety deposit boxes is the another special service provided by this organisation of Hilton hotel. Here a safety box means the place where the guest can place its precious staff such as jewellery or cash at one place which safe and secure from any kind of theft or unwanted occurring or mishandlings (Nemet and et.al 2018). Quality management i.e. continuous improvement in Hilton hotel For business convenience the organisation of Hilton hotel has stated one more outstanding service. This is the facility for business meetings. Here the organisation gives the facility of booking the hotel for business purpose where board meeting can happen as well as some sort of event that could be happen such as event for appreciation. Therefore in order to make advancement in its business, the organisation has started this type of facility, where business owners can conduct their business meetings or conferences. Moreover, for such business meetings the organisation has provided several other features too such as Business phone services Business phone service is the service provide by the Hilton hotel as if the business meeting is held on a larger level, where the conference is conducted for couple of days then there might be some need of business phones in order to coordinate with the several other team members as well as to the clients. Express mail Express mailing is the fast mailing service provided by the Hilton hotel. As it the need, whenever some sort of business or work related to business is been conducting, then there is an obvious need of express mailing service, which facilitate for instant sharing of information. Fax
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Similar to the express mailing service, fax is another telecom service provides by this hotel industry, thus, whenever the information is transferred to the receiver, the receiver could get the information transferred by the sender. Meeting rooms Facility of board meeting rooms, for the purpose of conduction of meeting and conferences is some extra ordinary service provided by this organisation. Here the Hilton hotel has brought the advancement in its business structure by facilitating with improvement as well as developments in their business structure (Weckenmann, Akkasoglu and Werner, 2015). Modem/Wi-Fi Modem or the Wi-Fi facility is one of the most advance facility which could be seen associated with this hotel company. As for the business meetings there is an always need of internet connection in order to carry out various procedures of the meeting, this facility is provided by Hilton hotel. Hilton hotel known for its continuous improvements in its business structure as well as in its service providing. Photo copying service For enhancing the quality of service provided by this organisation of hotel for the business convenience the is the facility of photo coping. As during the board meetings related to business, there could be a sudden need of photo copying of the document, and then the organisation Hilton hotel provides this service of photocopying which could facilitate the business meeting. Therefore , for quality management as well as for the continuous improvement in the organisation. The management team of the organisation has taken several step to ensure there is continuous development in this organisation. More over for the long term sustainability in the industry, there is always a need of regular improvements in all the sectors of the organisation. Thus, here for the Hilton hotel the quality management team keeps the continues check whether the quality is maintained in the service or not. As the company focuses on no compromisations with the quality of service provided to the consumer of the services or the guests staying in the hotel. Therefore, quality management team plays a very important role for ensuring the reputation of the hotel always remained high in terms of all factors (Gulia and et.al, 2015). How the hotel adopts the changing consumer preferences With the changing environment, the preference and need of the guests has also been changed to many fold with the time. Therefore in order to cope up with changing demands of the consumers, the hotel industry has to made several changes depending on the need and wants of the customers. Customers always need the best in class service, or the service which is the best value for money. It is always the preference of the guest of the hotel to get the best service at the minimum cost.
Therefore, with the changing consumer preferences the hotel Hilton has adopted several changes in order to cope up with the competencies of the hotel industry. The various adoptions taken by hotel Hilton depending on the consumer preferences are such as introduction of children’ menu in the food menu in its restaurants. Moreover the facility of cribs high chairs. Additionally the organisation Hilton hotel also facilitates with the service of sightseeing facility, as it is very common demand of the tourist and guests staying in the hotel to have facility of sightseeing. Thus, this service is introduced in this organisation after the demands of the consumer. Additionally, with the changing era, everyone is willing to stay fit. So, the organisation Hilton hotel has facilitated its guests with one more top service of fitness room. As the name suggests, fitness rooms are the rooms provided by this organisation to facilitate their guest who wants to do exercise. Though this service is chargeable most of the time, but this has been introduced in the organisation depending upon the consumer preferences (Gutierrez-Gutierrez, Barrales-Molina and Kaynak, 2018). In the increasing competitive environment, the hotels reaction toward the expectation of guest has a dramatic impact on the hotels profitability. The various preferences of the guests of hotel through which the hotel industry is tacking now a day are, personalized experiences, mobile obsessions as well as immediate accessibility. In the present scenario, the guest believed in long term relationship with the organisation of hotel, unlike traditional system where business was only depending upon the one time sell. Moreover, the guests also know the power of social media and online reviews, through which they could give the feedback, whether they are satisfied with their service or not. Therefore, it is essential for the organisation of hotel to fulfil the sophisticated needs and demands of the customer in order to gain huge reputations. Impact on guest service management due to changing consumer preferences Consumers changing preference is always a critical issue for the guest service management of the Hilton hotel. As there are various situation where the consumers tends to demand according to their needs and here the guest service management has to fulfil their needs by doing several critical changes in their management services. Just for example, when the consumer prefer to get some other room instead of the one which is allotted to them, here the role of the guest service management of the Hilton hotel has to make various changes in their pre-allotted rooms, as to fulfil the demand of the guest without getting mismanaged in terms of allocation of rooms. In this way the hotel could preserves its reputations (Rumane, 2017). Moreover, there might be some situations in which the guest did not like the unhygienic condition of the restaurant and he preferred to have food form some other restaurant, in such conditions, the management of Hilton hotel has to allow the customer for bringing outside food.
CONCLUSION This report can be concluded as, quality management can be defined as the act through which the management of the organisation oversees all the activities as well as tasks within the organisation must be completed with the desired level of excellence. The quality management is the management teamintheorganisationwhichincludestheirfollowingfunctionstobepracticedsuchas improvement in the quality of product or service, quality control, quality planning & assurance in implementation as well as for ensuring quality in the task which has been assigned. In this report it has been discussed about the guidelines which will going to provide the understanding of the market environment along with the knowledge of changing consumer preferences and their ultimate impact on the guest service management (Ross, 2017).
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REFERENCES Books and journals Gulia and et.al, 2015. Urban air quality management-A review.Atmospheric Pollution Research, 6(2), pp.286-304. Gutierrez-Gutierrez, L.J., Barrales-Molina, V. and Kaynak, H., 2018. The role of human resource- related quality management practices in new product development: A dynamic capability perspective.International Journal of Operations & Production Management, 38(1), pp.43- 66. Nemet and et.al 2018.Barcoded indicators for quality management. U.S. Patent Application 10/049,314. Ross, J.E., 2017.Total quality management: Text, cases, and readings. Routledge. Rumane, A.R., 2017.Quality management in construction projects. CRC Press. Weckenmann, A., Akkasoglu, G. and Werner, T., 2015. Quality management–history and trends. The TQM Journal, 27(3), pp.281-293. Zaharias, P. and Pappas, C., 2016. Quality management of learning management systems: A user experience perspective.Current Issues in Emerging eLearning, 3(1), p.5.