Management: Think Big Report 2022

Running head: MANAGEMENT
Think Big
Name of the Student:
Name of University:
Author Note

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Table of Contents
Introduction......................................................................................................................................4
Business Model Canvas...............................................................................................................4
Building Blocks............................................................................................................................4
1. Key Partners......................................................................................................................4
2. Key Activities...................................................................................................................5
3. Key Resources...................................................................................................................5
4. Value Propositions............................................................................................................6
5. Customer Relationships....................................................................................................6
6. Channels............................................................................................................................7
7. Customer Segments...........................................................................................................7
8. Cost Structure....................................................................................................................7
9. Revenue Streams...............................................................................................................8
Interrelationships..........................................................................................................................8
Critical Success Factors...............................................................................................................9
Down Side Risks..........................................................................................................................9
Conclusion.....................................................................................................................................10
Recommendation...........................................................................................................................11
References......................................................................................................................................12
Appendix........................................................................................................................................13

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Introduction
Innovation is the key to sustenance and success, in the rapidly changing business
environment across the globe. Innovation can be defined as the process of creating more
effective products and ideas which will benefit the company and help it grow in the market.
Innovation is very important for offering dynamic products to the customers and thus, helps the
companies who innovate, become more successful in the market. Innovative companies are able
to address the trends and changes in the market. One such companies, which entered the market
and disrupted the existing business strategies followed by the existing companies company was
Reliance Jio. Reliance Jio entered the telecom industry in 2016 and captured the market with
lowest of tariff rates by implementing innovation through their business (Jio.com., 2020).
Reliance Jio Infocomm Limited is an Indian company which offers telecommunication in
the India and is owned by the Reliance Industries group. The company has a coverage across 22
telecom circles while operating national LTE network. It was shattering for the industry from
Reliance Jio entered the market as they do not offer 3G or 2G services whereas only uses vice
over LTE to provide 4G network and voice services to the customers (Jio.com., 2020). The thesis
of the paper is to discuss every element of Reliance Jio according to the Business Canvas Model.
The success factors and downside risks shall also be discussed in the report, based on the
findings specific to each element of the model.

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Business Model Canvas
Building Blocks
1. Key Partners
The key factors of the company include the various platforms used by the
company for engaging in promotional activities. The company has extensively engaged in
promotional activities which has enabled the company to reach out to a great audience
and transform them into customers. The company has been able to create great customer
awareness and brand recognition as the services provided by the company were promoted
through various platforms which interested the customers (Alt & Zimmermann, 2014).
Reliance Jio’s key partners also include the retailers and distributors in the market,
through whom the company has been able to reach a great customer base and offer their
products and services (Joyce & Paquin, 2016).. The company also shares alliance with
several network providers across the company, which allow them to provide services to
the customers.
2. Key Activities
Reliance Jio offers telecommunication services in India. The Most important
activity which is carried out by the company is to allow Indians to enjoy digital live to the
fullest by allowing them to utilize best class services offered by the company at low
prices, which the company offers through Voice over LTE network in the country. The
company also offers powerful broadband services, smart devices and useful applications,
which can be used by the customers of Jio to enhance their digital activity and
experience. In other words, the key activities of the company include mobile telephony,
wireless broadband, fixed line telephone, internet services as well as OTT services.

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3. Key Resources
Reliance Jio has great resources as the company is owned by the giant of Reliance
Industries. The one stop application and online services which can be used by the
customers to choose their services is one of the greatest resources of the company (Alt &
Zimmermann, 2014). Reliance Jio has several shops in every city in India, which allows
operation and handling customer services (Jio.com., 2020). The company has grown up
to become one of the largest mobile networks in the country because of their
technological benefits (Euchner & Ganguly, 2014). The innovative ways has enabled the
company to gain competitive advantage and customer base in the market. Reliance Jio
has great expertise in skills to manage their ideas and strategies which are mostly carried
out by their human resource team, to sell their products and services in the market.
4. Value Propositions
Reliance Jio has great value and customer base in the market, as they offer great
services in the market. Reliance Jio has added great value to the customers as they are
offered with services at the lowest of costs. Customers are also offered with great
facilities and features like various applications, discounts, mobile telephony and smart
devices, which has enabled people to go digital in even remote places. The great brand
awareness and customer experiences allow them to gain preferences over other network
operators in the market (Payne, Frow & Eggert, 2017).
5. Customer Relationships
Reliance Jio manages various online mediums and platforms to connect with their
customers and target audience. The company engages in vast promotional activities as
well as provide great customer support. The company also meets and caters to the

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customers through their one stop application through which users can recharge, modify
and choose services (Khodakarami & Chan, 2014). In addition, the application can also
be utilized to the maximum to get in touch with the customer management team, to
register complaints or seek assistance. Reliance Jio emphasizes on digitalization and thus
also engages in various practices to promote the same and engage in interactions with the
customers through social media platforms, which has created a great brand recognition
(Jio.com., 2020).
6. Channels
The services and products which can be offered by Reliance Jio in the market can
be purchased by the customers by retailers, distributors, partners as well as their own
offline stores which are located in every city across the country. The services can also be
purchased from their application and online websites. The company thus operates and
offer products and services through multiple channels.
7. Customer Segments
The company targets their customer very wisely as they wish to spread their
mission of digitally enabling the country. The primary target audience of the company are
people who use data, smart phones, gadgets and technology by offering them products
and services for value for money. Data and telecommunication services are offered to the
customers who belong to the middle and class. Customer segments include professionals,
youngsters, technologically aware customers who purchase data and services but they are
provided with cheaper options. The disruptive business strategy has allowed more people
to choose Reliance Jio who are not restricted to the primary customer segmentation of the
company as people wish to choose digital methods (Joyce & Paquin, 2016).

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8. Cost Structure
Reliance Jio is a company which is a fully owned subsidiary of the Reliance
group, which is considered to be a giant in the country (Jio.com., 2020). The cost factor
of the company include 4G data and connectivity through VoLTE which are provided to
the customers. This contributes to the company’s cost structure and constitutes to a great
extent of the revenue. Reliance Jio offers services and products at very low prices which
keeps their profit the cost of offering products and services very low (Dudin, Kucuri,
Fedorova, Dzusova, & Namitulina, 2015). The company also invests heavily invests in
marketing and promotional activities, which comprise of over 20 percent of the major
costs which the company bears in the market.
9. Revenue Streams
A great part of the revenue stream is based on the services offered by the
company. The company also earns their revenue through multiple applications through
which they allow the customers have access to the world of full of movies, music and so
on. The company alongside offering telecommunication services also sells smart phones
which can be purchased and used by customers belonging to low income range, with
which comes array of services, features and facilities. The revenue earning of the
company is expected to be around 1350 crore.
Interrelationships
The most important relationship between the elements within the business model. The
relationship between customer segments and key activities play a great role (Alt & Zimmermann,
2014). It is important to strike balance between the two and make develop activities which match
expectations and preferences of the specific customer segment. If the company intends to wishes

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to address a different customer segment, Reliance Jio should develop strategies, products and
services which cater to their needs and expectations. This can be exemplified further as Jio caters
to the technology aware customers alongside people belong to low earning range so that internet
and voice network services can be accessed and availed by every spectrum of the society. It is
because of this that the company has also kept the prices of their products and services low.
However, if the company wishes to target a different segment, the products and services should
also be enhanced accordingly. Similarly, it is also very important to establish a relationship
between cost structures of the company along with revenue streams. The revenue generation
decides to a great extent how effective the cost structure of the company will be. If the revenue
generation of the company increases, similarly, the potential of the company in the market will
also increase (Dudin, Kucuri, Fedorova, Dzusova, & Namitulina, 2015). If the company also
maintains effective customer relationship management, it will add to the value proposition of
Reliance Jio in the market.
Critical Success Factors
Reliance Jio will be able to increase their success in the market by enhancing their
strategic goals and scopes in the market. The company can achieve this by enhancing the
finances of the company by increasing margins of profit (Dudin, Kucuri, Fedorova, Dzusova, &
Namitulina, 2015). The company makes its products and services available in the market at the
lowest tariffs, which dominate the markets and pull customers. Reliance Jio can diversify their
product and service ranges in the market, which will help them target different customer segment
too and create a vast customer base based on the preferences of the customer, in the age of
innovation. If the customers increase, the company is more likely to have more revenue

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generation from the market (Coes, 2014). If the company diversifies their products and services
there will also be enhancement in potentiality of the company thus increasing value proposition.
Down Side Risks
The downside risks which are associated with the company include cost effectiveness,
which is also regarded as one of the most essential component with which the company has
achieved success. Reliance Jio has many competitors in the market who also have great customer
base, loyalty and reliability. Reliance Jio should aim for increasing their profit margins rather
their keeping their tariff rates lowest. Customers will be eager to buy value for money as the
company has already capitalized the market with value (Joyce & Paquin, 2016). The company
should also keep in mind, that the strategies followed by Reliance Jio can easily be imitated by
other companies, which will lessen competitive advantage in the market.
Business Model Changes
The model which has been presented in the paper involves changes with respect to the
element of cost structure, customer segment and cost structure. Even though the company
manages customer relationship through various platforms, the process for after sales complaints
and queries might get very difficult for the customers to initiate. Reliance Jio should make their
customer services easier and simpler which would make the customers feel more comforted by
availing services (Coes, 2014). The company should also introduce better services for their smart
phones and fixed line telephone services. The cost structure of the company can also be modified
by increasing their profit margins, as it might affect their revenue generations, if there are
changes in the sector or economic crises hit the market (Coes, 2014). The company should also
aim to diversify their product and service ranges and enter new markets which will enlarge their
customer base and revenue generation.

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Conclusion
The report can be concluded by saying that the existing business model which is followed
by the company is functional and effective. However, if the company intends to expand and
grow, they should aim to enlarge their expertise in the market which should also target other
countries and market. There are various elements which have been discussed in this report and
can help the company increase their revenue generation and become more successful in the
market. The factors which might increase risks have also been discussed in the report.
Recommendation
 Reliance Jio should aim to enhance their after sales customer relationship management
which will help them gain more reliability as opposed to the existing giants in the
industry.
 The company should increase their profit margins, which will enhance their business and
revenue generation, based on which the cost structure can also be enhanced.
 The company should aim to diversify their products and service offerings which would
increase customer base and customer segment in the market.

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References
Alt, R., & Zimmermann, H. D. (2014). Status of business model and electronic market research:
An interview with Alexander Osterwalder. Electronic Markets, 24(4), 243-249.
Antikainen, M., & Valkokari, K. (2016). A framework for sustainable circular business model
innovation. Technology Innovation Management Review, 6(7).
Coes, D. H. (2014). Critically assessing the strengths and limitations of the Business Model
Canvas (Master's thesis, University of Twente).
Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative
business model canvas in the system of effective budgeting. Asian Social Science, 11(7),
290-296.
Euchner, J., & Ganguly, A. (2014). Business model innovation in practice. Research-Technology
Management, 57(6), 33-39.
Jio.com. (2020). Retrieved 11 April 2020, from https://www.jio.com/welcome
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of cleaner production, 135, 1474-1486.
Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management
(CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-
42.
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing
Science, 45(4), 467-489.

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Appendix
Key resources
Human resource,
technologies,
Website,
Applications,
Parent company
recognition in the
market,
Key activities
Telecommunicati
on services,
mobile telephony,
wireless
broadband, fixed
line telephone,
internet services,
OTT services
Channels
Online channels,
Offline Stores,
Website,
Applications
Customer
relationship
Social Media,
Website,
Application,
Offline Stores
Customer
segment
Young generation,
professionals,
technology
friendly
customers,
Middle class
Value
propositions
Quality,
Value for many,
Range of product
and service
options,
Low cost services
Key partners
Promotional
mediums,
Retailers,
Distributers,
Network
Providers
Cost structure
Marketing, network building costs, technology
costs
Revenue streams
Selling of products and services,
Connectivity,
Data Connectivity,
Applications