Recruitment and Selection Strategies for Marketing Manager Position

This article discusses the recruitment and selection strategies for the marketing manager position in an organization. It covers the criteria for shortlisting candidates, methods for assessing them, and the skills and qualities required for the job. The article also provides job postings and advertisements for the position, along with the costs associated with implementing the recruitment strategy. The article is useful for HR professionals and hiring managers looking to recruit marketing managers.

NAME OF STUDENT:
NAME OF COLLEGE:
AUTHORS NOTE:
Human Resource Management
ASSESSMENT 5
Running head: RECRUITMENT AND SELECTION

RECRUITMENT AND SELECTION
Executive Summary
Selection and recruitment is a very important human resource process for every organization as it
ensures that the company employs eligible and qualified candidates in order to achieve the goals
and objectives of the company. The organization will publish information regarding the vacant
position of marketing manager of the company in the third page of the top right hand corner of
the regional newspaper in the black and white format in order to seek attraction from a large
number of readers. In order to attract a large number of qualified individual for the post of
marketing manager, the company will also advertise in the website of the company and will also
use the internet in order to increase the chances of recruiting the best possible candidate. The
criteria which will be used by the company in order to short list the candidates are past work
experiences, internships, certifications and training and skill set and personality. The methods
which will be used by the company in order to assess the candidates are unstructured interviews,
problem solving, work simulation and group discussion. The knowledge, skills and qualities
which the organization seeks from the prospective employees of the organization are leadership,
inter-personal, problem solving, adaptability, communication, market knowledge and
adaptability. The company will also perform reference checks of the employees of the company
in order to verify the past experiences of the employees and to identify any grey areas of the
employees.
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RECRUITMENT AND SELECTION
Contents
Executive Summary.........................................................................................................................1
Part A...............................................................................................................................................3
Part B...............................................................................................................................................7
References......................................................................................................................................12
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RECRUITMENT AND SELECTION
Part A
The recruitment strategy of the company will focus on recruiting candidates in the company
based on their professional and practical experiences rather than being based on academic
qualifications and skills. The recruitment strategy of the company will look to hire candidates in
the company for the long term rather than recruiting them for short term. The recruiting strategy
of the company will focus on recruiting candidates who have passed out from their college and
have completed internships of a minimum of 6 months. The recruitment strategy of the company
will look to recruit free candidates rather than hiring candidates currently working in rival
companies. As opined by Demetris, Sam, Ammar & Riad (2018) the recruitment strategy of the
company will look to hire candidates from online job portals due to the greater availability of
talent in the online job portals. The recruitment strategy of the company will also prefer to hire
freelance candidates on a regular basis over regular candidates. The recruitment strategy of the
company will look to attract quality candidates by advertising about the job position in the
regional newspapers, online job portals, social media platforms, company websites and in
employment exchanges. The recruitment strategy of the company will also be focusing on
providing on job training to the selected individual for the job in order to enhance his skill level.
The total cost of implementing the recruitment strategy of the company is $3450, in which the
costs associated with advertising in regional newspaper is $1500, total costs of advertisements in
online platform is $1500 and costs associated with providing training to the selected candidate is
$450.
The job posting which will appear in the website of the organization is as follows:
Marketing Manager- Well Reputed organization, with reasonable salary structure and with
effective bonus and reward system
Have you become tired of working in long shifts with unsuitable salary structure and with
limited growth opportunities? Here is your chance to work in a reputed company with an
appropriate salary structure and a great company culture which will help you in fulfilling your
career expectations.
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The company- The Company has been in the business for more than 12 years in the country and
has earned a reputation of being a company with a great organization culture. The company
employs over 200 staffs in the company and the company has a good and benefits package in
place for its employees. The employees of the company love to work in the company which is
evident from the high employees’ satisfaction rate of the employees and through the low
employee turnover rate of the company.
The Position- The Company is looking for a qualified and energetic candidate in order to fill the
vacant position of the marketing manager of the company. The candidates must possess a
bachelor degree in order to apply for this post and the position also requires master degree in
business administration, marketing or economics. The interested candidates must demonstrate
excellent communication, inter-personal and team development and leadership skills in order to
be considered suitable for the job position (Dessler, Sutherland & Cole 2005). The company is
looking for candidates who have prior knowledge or experience in creating marketing strategies
or developing one. The company is also looking for candidates who have prior experience in
creating marketing strategy and marketing plan for the social media marketing and content
marketing of the products of the company. In addition the candidates are also required to
demonstrate adequate skills and experiences regarding maintaining long term relationships with
the clients and customers of the company.
The Location- The Company is located in various convenient locations of Australia and as a
marketing manager of the company, the company expects the individual to visit different
locations of the company in order to carry out their duties and responsibilities in the most
effective manner in order to help accomplish the goals of the company.
Why should you apply- There are a lot of benefits for applying in the marketing manager post of
the company which are as follows:
 Huge prospective for growth in the industry
 Adequate salary structure
 High rewards and benefits from the company in the form of both financial and fringe
benefits.
 Great company culture
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 Availability of innovative perks
 High corporate reputation of the company
The advertisement which will be placed in the print media, such as the newspaper, for the
position of marketing manager of the company is as follows:
The organization is looking to recruit a new marketing manager in order to oversee the
marketing activities of the company. The organization is seeking qualified and energetic
candidates in order to fill the position of marketing manager in the company. The first and
foremost requirement of the company from the candidates who are interested to apply for the
post of marketing manager is excellent communication skills and excellent inter-personal skills.
In order to apply for the post of marketing manager in the company, the minimum qualification
which is required from the interested candidates is bachelor’s degree. As opined by Roots & Li
(2013) the individuals who are interested to apply for the post of marketing manager in the
company must also possess a master degree in business administration, marketing or economics.
The candidates who are interested to apply for the post of marketing manager position in the
company, must possess prior practical experience of being a part of any previous marketing
campaign or must possess the ability to create such marketing campaign. The individual who are
interested to apply for the post of marketing manager in the company must also be adaptive to
change occurring around themselves and in the company. The candidates, who are interested to
apply for the post of marketing manager of the company, must demonstrate knowledge regarding
the creation of a marketing strategy or a marketing plan. The individuals who are interested to
work in the company as a marketing manager, must possess prior knowledge regarding creation
of marketing plans regarding social media marketing and content marketing. The interested
candidates must also possess team building and team leading abilities in order to lead the various
teams of the organization. The individuals, who are interested to apply for the post of marketing
manager in the organization, must also possess adequate skill and experience to maintain public
relations and long term relationships with the clients of the organization.
The advertisement of the organization will be placed in the third page of the regional newspaper
in black and white style in the right hand corner of the newspaper. As opined by Fulgence (2015)
the right hand corner of the third page of the newspaper is the ideal location for publishing the
advertisement of the company as it would cost much less than printing in the front page of the
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newspaper and also it will attract attention of the readers of the newspaper, as the readers mostly
turns to the third page of a newspaper after going through the headlines of the first page of the
newspaper and the top right hand corner of the newspaper is one of the ideal spots to place an
advertisement as it attracts the attention of a majority of readers. The cost for publishing the
advertisement in the newspaper in black and white format would cost the organization is $360
per day. As stated by McGrellis (2013) the advertisement of the company will be published on
weekdays rather than on Sundays, as the cost of placing an ad on Sunday is comparatively
greater than the costs associated with placing the same ads on weekdays. The advertising of the
company will be published in the newspaper for 3 alternate weekdays.
As opined by Gabriela (2015) the organization can take the help of social media and internet to
recruit candidates to the company as social media and internet helps in reaching to a large
number of target audiences in a very short time interval. The organization can post a job
advertisement regarding the detailed qualifications and skills required for the position of
marketing manager of the company in various online job portal by registering themselves and
accordingly shortlisting and recruiting the most eligible candidates who have applied for the
position of marketing manager through the online job portals. The organization must also make
use of social media platforms such as Facebook, LinkedIn and Twitter to recruit candidates to the
organization by posting job vacancy details and requirements regarding the various vacancies of
the company and posting them through the profiles of the company in various social media
platforms. As opined by Helle & Sophie (2018) the internet can also be used by the organization
to recruit candidates by making use of the paid search feature offered by various platforms in
which an individual will receive information regarding the vacancies of the company upon the
matching of search term of the individual.
Part B
The criteria based on which the candidates will be shortlisted for the position of marketing
manager in the organization is as follows:
 Past work experience- The past work experience is an important criteria which will be
used in shortlisting the candidates as it reflects quality of the employee
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 Training and certifications- The training and certifications of a candidate is another
important criteria which will be used to shortlist candidates with more training and
certifications are perceived to be more effective in nature.
 Internships- The internships undergone by a candidate is another important criteria which
will be used in shortlisting candidates as it will ensure productive employees.
 Skill set and personality the skill set and personality of a candidate is another criteria
which will be used in shortlisting the candidates as it ensures high effectiveness of the
employee.
The methods which will be used to assess the candidates are as follows:
Unstructured Interviews- As opined by Howenstine (2013) unstructured interviews will be used
to assess the candidates as it enables the interviewer to take the interview in a particular direction
and also provides the candidates with more opportunity to express them.
Group Discussion- As stated by Petre, Stegerean & Gavrea (2017), group discussion will be also
used to assess the candidates as it helps in analysing the self-confidence of the individuals and
also helps in determining the trait of the candidate.
Work Simulations- As stated by Lu & Liou (2015) work simulations will also be used to assess
the candidates as it helps the interviewers to gain first hand insight regarding the decision
making skills of the candidates.
Problem-solving tests- As opined by Jones (2013) problem solving skills will also be used to
assess the candidates as it helps in evaluating the cognitive ability and the logical skills of the
candidates.
As stated by Sisodia & Chowdhary (2013) the interview will be unstructured in nature and the
individuals who will be present in the interview process are the Human Resource Manager of the
organization, Senior Marketing Manager of the company, Regional marketing head of the
company and Finance manager of the company.
The knowledge, skills, abilities, or other qualities that the individual needs to possess in order to
perform the job well and which will be accessed during the interview are as follows:
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Leadership- According to Ibrahim & Sidani (2014) one of the most important skill that a
marketing manager of an organization must possess is leadership skills as leadership skills help
the marketing manager to lead their staffs towards achieving their goals and objectives. The
leadership skills of the marketing manager of a company determines the motivation level and the
employee satisfaction level of the employees which ultimately impacts the productivity of the
employees and therefore a marketing manager must possess sound leadership skills in order to
lead the employees of the company in an effective manner.
Communication- According to Mahon, Roberts, Furlong, Uhlenbrauck & Bull (2016) the
communication skill is another important skill which a marketing manager must possess in order
to communicate with the staffs of the company in an effective manner and also to understand the
needs and requirements of the employees so that there is no communication gap between the
marketing manager and the staffs of the company.
Inter-personal- As stated by Kumar & Möller (2018) the marketing manager of the company
must possess excellent inter-personal skills in order to communicate and interact with other
individuals in an effective manner. Excellent inter-personal skills help in the communicating in
an effective manner with other individuals through verbal and non-verbal modes of
communication.
Adaptability- As stated by Koch, Gerber & de Klerk (2018) one of the most vital skills which are
required from the marketing manager of the company is adaptability skills in order to adapt
effectively according to various situations and their demands. As the environment, in which the
organization operates is dynamic in nature and therefore the marketing manager of the company
needs to adapt according to the demand of the situation and to respond to any kind of changes in
the organization.
Problem Solving- As opined by Gërxhani & Koster (2015) it is also very essential for the
marketing manager of the company to possess problem solving skills in order to solve various
types of problems which arise during the marketing operations of the company and which arise
during working in teams in the organization. The problem solving ability of the marketing
manager determines the effectiveness and productivity of the marketing activities and teams of
the company.
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Knowledge regarding market and market trends- As opined by De Feyter, Guerry & Komarudin.
(2017) it is very essential for the individual applying for the post of marketing manager in the
company to be aware about the condition of the market and the trends which are prevalent in the
market so that based on it the marketing manager can develop and implement marketing plan and
strategies for the company in order to accomplish the objectives of the company.
The questions which will be asked to the candidates applying for the post of marketing manager
are as follows:
 What social Media Channels will you use to increase our brand awareness?
This question will help in the evaluation of the knowledge of the candidate regarding the current
market situation and the current market trends. This will also help in evaluating the knowledge of
the candidate regarding social media channels.
 How will you motivate your team members regarding increasing the level of their
performance?
This question will help in evaluating the leadership skills and abilities of the individual.
 What criteria will you use to assign roles and responsibilities to a team member during
team work projects?
This question will help in evaluating the leadership skills and abilities of the individual.
 What are the current weaknesses of the organization?
This question will help in analysing the knowledge of the individual regarding the internal
environment of the organization.
 How will you adapt yourself if you are assigned a new team without any prior knowledge
regarding the members of the team?
The question will help in evaluating the adaptability skills of the individual.
 Who do you think is the biggest future competitor of the company?
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This question will help in analysing the future forecasting skill and quality of the individual
based on current data.
 How will you deliver negative feedback to your staffs?
This question will help in evaluating the inter-personal skills of the individual.
 Have you ever faced a conflict of interest on a team project? How did you handle it?
This question will help in evaluating the problem solving skill of the individual.
 How will you resolve internal team problems between multiple teams of the company?
This question will help in the evaluation of the problem solving skill and the leadership skill of
the individual.
 What leadership style is the best leadership style for the company and why?
This question will help in evaluation of the situational analysis skill of the individual and the
leadership skill of the individual.
Reference check is considered as a vital process involved in any recruitment process as reference
checking helps in analysing the past experiences and conducts of a prospective candidate who
wishes to get recruited in any company. It is very essential to conduct reference check of every
prospective individual who has applied to fill the vacancies of a company, no matter how
impressive and amazing they appear on paper to an organization. As opined by Alameddine,
Yassoub, Mourad & Khodr (2017) reference check allows an organization to obtain important
information about a candidate’s previous on the job experience as the information which is
gathered by an organization during a reference check is directly related to the key selection
criteria of the role for which an individual have applied and enables the company to validate the
information provided by the candidate during the time of interview. According to Dworkin,
Hessel, Gliske & Rudi (2016) reference check also helps an organization to identify various grey
areas from the CVs of the potential candidates or from their interview such as regarding why did
they discontinue from their previous position.
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The questions which could be asked to the referees during the reference check of the candidate
applying for the post of marketing manager are as follows:
 If you had the opportunity, would you re-hire this job candidate? Why or Why Not?
 How did the candidate handle stressful situations? Please provide specific examples.
 When did the candidate ever had to sell an idea to a co-worker? How did the candidate do
it?
 Can you specify an incident when the candidate had to be quick regarding taking a
decision? What are the obstacles did he face in doing so and what did he do?
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