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Crisis Management in the Tourism Industry

   

Added on  2020-06-04

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ReferencesO'Connor, N., 2010. Crisis Management in theTourism Industry – Beating the Odds.International Journal of ContemporaryHospitality Management. 22(4). pp.582 – 584.•In promotional activities every new idea of which gives unique and differentaccess these ideas attract client like Thomson use social platform to createmore customers like Facebook, twitter, Instagram through which they increasetheir sales.Promotional plan for Thomson group for summer holidays has to be according to theclients requirements. Promotional activities connects customers to the company they know moreabout the product and services. Promotional activities also helps to grow financing opportunitiesfor the company . It helps to increase the brand image in front of the clients.Advertisement: In order to make advertisement, there are different types of sources that are available and these are helpfulenough to make sure that people around the work will get to know about the tour package. Further, with time there aremany changes that have taken place in which one of the effective way through social websites. It enables to have directinteraction with customers. Further, it also enables to know the perception that is carried out by each of the people for thepackage that are developed. Personal selling: There will be about 5 teams formed and for each of the teams there will be 5 members each.They will be provided with training and this way they will support the firm to provide information to the customers. Whencustomers are able to clarify their doubts in effective manner, then they are able to develop trust and confidence. Direct marketing: There are many customers who have previously made use of the services provided byThomson. There is personal information in the CRM recorded. With this respect, all the customers of the cited firm will beprovided information with the help of emails. This way, management will be able to know the preference of people. Inaddition this, they will also be called on their number so that they get know the tour package that is develop by the firm forTurkey and Spain. Public relation: There are social media that are helpful enough to develop public relation. In this context, itincludes Twitter, Facebook, etc. that enable to develop positive perception within the mind of people. In case they faced anytype of issue or problem, then appropriate steps can be taken with the help of which they are able to develop positiveperception within the mind. Appropriate steps will be taken to overcome the issues.Importance of promotional mix•In tourism sector the promotional activities are helps through advertising. Advertising is themain source by which company aware the customer about the product and services. Goodattractive advertising helps to create more pull customers towards purchasing the new offers.•In promotional activities are very effective in tourism sector to increase the profit. everycompany has to create attractive promotion plan in which they provide all the informationabout the offer. In tourism sector mouth to mouth promotional activity are very profitable. Itis necessary for the company to provide excellent services so that customer get full satisfiedand give good feedbacks about the services. These customers create or new clients andopportunities for the company .4.2 Integrated promotional campaign for ThomsonIn order to make promotional campaign, there is different type of considerations that has to be.It is important for the firm to make effective focus in promotion so that the tour packagethat is developed can be performed in effectively and efficiently. It is important thatcited firm that is Thomson is able to develop curiosity within the mind of customers sothat more and more people make use of the services. Below given are the strategies thatwill be applied with the help of which Thomson Summer Deals 2019 holidays toTurkey and Spain is promoted:Sales planning: This type of promotional tool is highly effective enough to makepromotion when new product is introduced. In this context, customers will be providedwith special offers in which discounts will be delivered. In addition to this, there will becoupons that will be provided in which luck draw will take place. The person who willwin will be provided with the chance to get free tour to Spain and Turkey. Among thetotal number of people who will apply from the tour package, among those two will beselected for free coupons. Role of promotional activities •promotional activities connect clients with the products and services.•Promotional activities set the goals of business and maintain its sustainability.•Promotional mix elements gives various career opportunities like profit maximization, increasebrand image, increasing in mouth publicity, future sustainability.Promotional mix is the activity in which company promote their products according to theprice, place, product, promotion. In this process company create marketing opportunitiesby which they achieve the target of the business. In this promotional mix company designtheir product and services on the basis of customer requirements. How they create newplans and achieve customer attraction. Various activities include promotional mix likeadvertising, sales promotional, direct selling, public relationMarketing in travel and tourism sector
Crisis Management in the Tourism Industry_1

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