Promotion of products and services through use of digital tools

Title
22 November 2019
BMP 4004 Contemporary Issues in Marketing
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BMP4004
Introduction
• Digital communication is the method of promoting good and offerings
through use of digital methods or techniques.
• This includes the usage of tools and techniques like social media, blogs,
webpages etc.
• All these communicative methods have their own way of
communication and covers different target audience.

BMP4004
Campaign title: Promotion of products and
services through use of digital tools portfolio
Campaign objectives:
 To promote products and services for improving recognition in larger area
 To improve sales by 20% within next 4 weeks of time period
 To increase customer base by 10% within next 4 weeks of time period
 To gain competitive edge in market through attraction of new potential consumers
Campaign measures of success:
• To compare with benchmarks
• Through ascertainment of consumer feedbacks and survey
• Market analysis to ascertain views of competitors
• To compare sales figure of each week with similar time period of older months
• Through ascertainment of supplier’s feedback

BMP4004
Campaign plan
Communication tools Week 1 Week 2 Week 3 Week 4
Communication 1: Facebook Content post over
Facebook page of
Enterprise cars
related to products
offering
Tuesday June 1,
2021
Content post on
Facebook page of
Enterprise cars
about features,
safety, views of
suppliers and place
of offerings.
Monday June 7,
2021
Video post on the
Facebook page of
Enterprise cars with
celebrity about their
quality and
services.
Monday June 14,
2021
Information post on
Facebook page of
enterprise car about
pricing of different
models along with
discount and
special offers.
Monday June 21,
2021