Reflective Business Strategy Report for Monoluxe Ltd

REFLECTIVE BUSINESS
STRATEGY REPORT

Table of Contents
BACKGROUND.............................................................................................................................2
MISSION, VISION, AND VALUES OF MONULUXE LTD.......................................................2
CORPORATE OBJECTIVES-........................................................................................................3
EVALUATION OF MAJOR STRATEGIC DECISION................................................................3
The year which stood out-...........................................................................................................4
Key lessons learnt-.......................................................................................................................4
SITUATIONAL ANALYSIS-.........................................................................................................5
Situational analysis-.....................................................................................................................6
industry and sector analysis-........................................................................................................7
THE IMPACT OF EMERGING TECHNOLOGY ON THE FUTURE OF BUSINESS.............11
RECOMMENDATIONS TO FUTURE MANAGERS................................................................12
REFERENCES................................................................................................................................1

BACKGROUND
MONOLUXE Ltd is a shoe maker organization which is getting operated in UK and providing
luxury and precious shoes to its customers. This is a very prestigious organization among people
due to vintage quality of product and keeping customers in centre.
In the market the company is facing great competition, in the report the performance of the year
2015 has been considered.
MISSION, VISION, AND VALUES OF MONULUXE LTD.
Mission-
 To extend the best set of values to our customers and making strong place in the shoe
market.
 Giving the best quality goods to the customers.
 Being very accessible and attractive.
 Upholding social moralities.
 To be Number One in the nation.
 Values of the organization consist honesty, innovation, righteousness, credibility,
working with full potential and the biggest thing to make the customers satisfied.
CORPORATE OBJECTIVES-
MONULUXE Ltd is engaged in manufacturing of luxury shoes and providing it to its elite
customers. The main objective of the organization is to strengthen its position in the nation and
making strong place in the industry (Nandonde, 2019)
 To achieve 20% market share by the year 2015
 Gain ROE around 10% every year.
 Image rating of the organisation is supposed to be kept at around 70.
 Attaining A grade image rating.
 The market grasp of the company is also needed to be soared up to 2015.
 EPS of the company has to be increased to 5.5 between the year 2010 to 2014.

EVALUATION OF MAJOR STRATEGIC DECISION
In the year 2010 when company very first time got introduced in the market with its unique and
luxury shoes for vintage customers. It had vision to expand the business across the world. In the
first year the targeted area was Asia pacific and North America. In 2010 when the investors'
expectation score for the company was 100 and as it was expected the company achieved it. Now
there were a lot of competitors so company decided to expand its operations so can cope up
them. In 2011 production was hiked in the targeted market, due to the taken strategic decision the
expected score of investors took a height and reached to 105 at the same time the leading
company had this score around 114 (Pool, 2018)
Company realized that the capacity of workers was not as much efficient as it should
have been so robot-assisted production technology was introduced in 2012, due to taken action
the investor expectation score surged and reached to 111 which was second best in the industry.
Further, in the year 2012 marketing (Owako and Owako, 2019) was also given full attention in
order to place tougher competition before the key competitors of Monoluxe Ltd.
Robotics changed the employee model and now the productivity hiked up to 50% in the
plant so in 2013 the rating surged to 119 and the company secured number one position in the
entire shoe industry. In 2014 company faced some issues since due to use of robotics the conflict
took place and uproar also affected the operations to some extent yet the performance was good.
Company also made purchase of new equipment and machineries in order to hike its
performance in the market. In 2015 the results of the all these actions started being reflected in
the performance of the organization. In the year net profit of the company has been 220907 and
Investor’s expectations also roared since EPS was around 11.82% in the year.
The year which stood out-
The year 2015 had shown something bigger and better compares to the previous years. In
this year not only the profits of the organization but other key indicators like EPS, Net revenues,
Net profit, Expectations of investors all had been better and stronger.
One of the main reason this year performed outstanding was the cumulative efforts of
previous years. Since while starting the operations there have been so many perilous situations
for the company but over the time it changed some strategies. For instance, using Robotics,
Hiking hold of equipment, targeting one market, countering competition, and using marketing in