Reflective Communication Analysis

Reflective Communication Analysis
Student Details
7/3/2019

REFLECTIVE COMMUNICATION
Contents
Introduction of Influencers..............................................................................................................3
Influencers’ Communication Activity.............................................................................................3
Focus of Communication.............................................................................................................3
Effectiveness of The Adelaidian Communication.......................................................................3
Analysis of Adelaidian Communication Activities.....................................................................4
Conclusion.......................................................................................................................................4
Bibliography....................................................................................................................................6
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REFLECTIVE COMMUNICATION
Introduction of Influencers
In today’s world, internet or digital media is becoming a very prominent thing to grab the
attention of masses. The person who is getting involved in these digital media to deliver their
ideas, thoughts, knowledge, etc. sometimes becomes the famous influencers of their kind. The
thoughts and activities of these influencers through social media channels can affect the thinking
power of individual of various age, especially young ones (RG, 2017).
There are many influencers present all over the work. They can be any politician,
blogger, celebrity, etc. In Australia, there is a famous blog with the name “The Adelaidian”. It is
a site, which posts blogs about fashion, food, travel, and lifestyle. Kristen Byass and Melissa
Zahorujko run it; they are journalism students and founded this blogging website in 2014.
Influencers’ Communication Activity
Focus as well as the impact of influencers’ communication activities is discussed below:
Focus of Communication
The blogs that are posted by these two journalism students on their site name “The
Adelaidian” focus on providing information about prevailing or trending fashion, food types,
travel destinations and lifestyle. Their main aim is to let their followers know about the recent
trends in terms of most of the things present around them. It is important for them to be updated.
The focus of communication of “The Adelaidian” blogging site is to provide information to its
followers from around the world. It is established to do influencer marketing. With the help of
information about food, fashion, travel, and lifestyle this blogging site help various businesses
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