Consumer Behavior : Assignment
8 Pages2595 Words294 Views
Added on 2021-06-14
Consumer Behavior : Assignment
Added on 2021-06-14
ShareRelated Documents
Running head: Consumer Behavior Consumer Behavior
Consumer Behavior"Blogs and Customer Reviews influence on purchase decision”Blogs and reviews are one of the popular sources of getting the information. By sitting anywhere the individual can easily get the information of the products and services offered by the company. When a customer wants to purchase a product it is seen that they read the blogs written by the bloggers and also reviews the comments of the customers who have already experienced the service. The suggestions and feedback given by them help an individual to choose the best product among the various ranges. The feedback can be negative as well as positive also, so by reading it the customer get an idea whether to purchase the product or not. Blogging is considered as a source from which the customers can get proper knowledge about products and services (Krestel and Dokoohaki, 2015). The motive if the bloggers are to give information about the products and services experienced by them. There are many types of bloggers like food bloggers, fashion blogger, travel blogger and also product blogger. It is medium through which customers or an individual can interact with the people who have alreadyexperienced the products and the services. It is a popular search engine tool that helps the people to gain information about the specific service or the product. There are many pages of the bloggers on Instagram and Facebook from which the customers can easily gain the information regarding the products and services (Fang et al., 2016). In this essay, the discussion will be related to that how blogs and customer reviews are considered as an important factor at the time of making a decision related to purchasing. By reading blogs and reviews it can be easy for the customers to have a proper understanding of the products and services. With the help of internet, it can be simple for the customers to access blogs and reviews given by the customers. Blogs and customer reviews help the customers to take right decisions related to the products and services (Harmeling et al., 2017). Through blogs and reviews, the customer thinking pattern changes and they start taking correct decisions. The information given by the bloggers helps the customers to invest time and money at a right place. If a person if thinking negative about a product or a service, the blogs and customer review can change the mindset in a positive manner (Colton, 2018). If the emphasis is given to the current environment, then it can be seen that customer are more inclined towards latest digital technologies. New and latest information can be gathered with the help of digital technologies. People are ordering food and also the clothes and gadgets 1
Consumer Behaviorby sitting a home. They gather information by reading blogs and customer reviews. Blogs and reviews are also given on social media and through social media, it can be spread to a large audience in less time (Jarreau and Porter, 2018). When a person goes to purchase a product or the service they first gather the information about the price, features, and quality so that they can take accurate decisions. If a blogger or customer tries any product and they are not satisfied with it then it can give negative impact on the image of the company. The negative feedback given by the customers can induce them to try a new product or the substitute's available in the market. There are many new products and services available in the market, so through blogs and customer reviews, people get awareness (Leal et al., 2014). The purchasing decisions of the customers are affected just because of the post given by the bloggers and customers. Blogs and the reviews by the customer affect the decision-making process of the customers. By reading blogs and customer review it can be easy for the customer to attain knowledge of each and every field. If a person has a negative image of the product thenit can be changed to the point positive of the specific product or service (Park and Nicolau, 2015). Sometimes by seeing the image or the pictures post by the blogger or the customer can induce them to purchase or avail the services. It is a human nature that people consider those things which are given by the other people.If a person says that this product is not good then theywill accept and will never experience it. The tendency is made of an individual in reference to the suggestions given by the other people (Lemon and Verhoef, 2016). If an individual suggests or gives view to try the product then whenever a person is goingsomeone he or she will give a thought to that suggestion. Like a food blogger posted amazing pictures and blogs on a café which is new in the city. Then a person who is thinking or finding a new place to visit will take that suggestion given by the blogger as a priority and will avail the services. Positive feedbacks can also enhance the image of the products and services in the market. If positive feedback is given by the blogger or the customer then people think that there is something good in this product or the service whereas as negative feedback can reduce the demand and can also change the positive mind of a person. When a person gets confused at the time of purchasing the product they choose to read the blogs or the customer review so that their confusion can be reduced (Ng and Wakenshaw, 2017). Hence, it has been seen that majority of 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Blogs and Reviews of the Customers on Purchase Decision Processlg...
|10
|3716
|265
Consumer Behavior Consumer Behavior "Blogs and Customer Reviews" Consumer Behavior Consumer Behavior Consumer Behavior Consumer Behavior Consumer Behavior Consumer Behaviorlg...
|8
|2913
|223
Blogs and Customer Reviews PDFlg...
|8
|2835
|100
Essay on Consumer Behaviorlg...
|11
|2965
|613
Impact of Bloggers on Customers in Online Shopping - Deskliblg...
|12
|3447
|484
B01CBEH209 Consumer Behavior Assignment: Blog Readerslg...
|9
|2580
|130