Reflective Critical Essay

Running head: REFLECTIVE CRITICAL ESSAY
REFLECTIVE CRITICAL ESSAY
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Author Note

1REFLECTIVE CRITICAL ESSAY
Introduction
Innovation can be considered to be an essential part of the organization and with respect to this, it
can be mentioned that, it is crucial for every organization as present in the business environment to take
considerable measures and steps so as to ensure that they are successfully able to engage in the procedure
of opportunity recognition and innovation which would then go a long way in assisting the individual to
work for the benefit of the overall organization at large (Anderson, Potočnik & Zhou, 2014). According to
Berry and Berry (2018), Opportunity Canvas as presented by Dr. Griesbach David forms one of the most
essential tools which are generally used by the different organizations in order to understand the problems
which are being faced by the organization and to come up with different potentials with respect to the
innovation which can take place. The Opportunity canvas can be stated to be an essential tool by the
organizations in the highly competitive environment. The main aim of the essay is to critically reflect on
the Opportunity Canvas as presented by Dr. Griesbach David and to form an opinion about the same. The
essay will begin with an introduction which will then be followed by an analysis on the same. The
summary of the argumentation line will also be provided.
Discussion
As per my analysis as done on the particular Opportunity Canvas, the concept of innovation has
become highly critical for all the organizations to abide by and with respect to this, it can also be
mentioned that in order to gain long term success, it is critical for any business organization to make use
of a quintessential model which will assist them during the procedure of change (Souto, 2015). According
to me, the Opportunity Canvas serves as a helpful model which can be adopted by the different
companies in order to engage in substantial change and innovative prospects. The Opportunity canvas as
presented by Dr. Griesbach David, is generally used to assist any organization on a general level to
compare the different problems as lying within the realm of the organization with the different innovation
levels which the different companies may adopt in order to combat against the same. As per my study,
the Opportunity canvas can be stated to be a systematized timeline between the primary levels of an
organization. These levels are mainly four in number and can be stated to be the customer segments,
problems lying in the organization, solutions which are plausible in nature and the last one is the
technology stage. I believe that in the first level which is of the customer segments, the target market
which the company aims to serve is generally defined which helps in the determination of the overall
focus of the organization and large and assists in understanding the stipulated moves which can be taken
by an organization in order to improve the relationship of the firm with the designated target audience
(West & Bogers, 2014).