Reflective Journal on Marriott Hospitality Group

Reflective journal and
Individual Power point
presentation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Reflection.....................................................................................................................................4
MAIN BODY..................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
TASK
SWOT Analysis
Strength
Marriott is one of the biggest Hospitality group and has a long fame worldwide.
Organisation has a trained and skilled workforce which increases efficiency, quality and
productivity of work. Firm offer variety of services to middle and upper classes group in
different part of globe. Firm focuses on setting organisation near to airport, premium, tourist
location etc. which decrease unnecessary travelling as well as searching hotels for the journey by
customers and hence increase their customer satisfaction level and impact on growth of firm.
Marriott focuses on sustainable business development practices and hence started organic food
concept in its restaurant which again influencing number of travellers visiting country (Hay,
2020). Organisation has a strong financial ability which helps in investment in different type of
hospitality business.
Weakness
Firm targeting most of time upper middle classes and hence pricing strategy is premium
which effecting middle class people and decrease market share in time of Globalization. Accor,
Hilton and other hospitality group invested large part of profit on promotion of product &
services which again breaking firm’s customers because of less investment and focus on it.
Training and development programs for new technologies and hospitality are not effective as
compare to other firm and hence it decreasing customer satisfaction level. After pandemic
number of hotels of Marriott about to close because of less tourism and not change its traditional
strategy. Organisation has a poor Information technology system which leads to hacking of
customer details in 2018 and hence decreases good-will of firm. Marriott has family focused
business which again decreasing chances to sustain business in time of globalization.
Bureaucratic type of leadership style followed by senior management which again affecting
reputation of firm.
Opportunities
Firm has to changes its traditional way of reaching to customers and which are blocking
its customers. Marriott expanded business in different part of globe and hence it can separate
brand for lower and middle classes people which help in increasing market share in changing
3