Individual Reflective Report on Strategic Decisions in BSG Simulation

Reflective Report

Table of Contents
Evaluate the major strategic decisions made during the six-round BSG simulation.............3
Reflect on one round that stood out, why and key lessons learnt...........................................4
Reflect on relevant theoretical frameworks applicable to understanding the internal, external
and competitive environments of your business; and discuss how these frameworks helped in
shaping decisions made in your BS........................................................................................5
Critically evaluate the impact of ONE specific emerging technology on the future of your
business and make useful recommendations to future managers...........................................8
REFERENCES..............................................................................................................................11

INTRODUCTION
In context of education system of today, there is need to develop high level of competencies
among students. This enables for possessing broad range of skills and problem solving skills for
managing them within workplace. There is rapid change among the global economy and that is
why there is high demand of flexibility and adaptability among the students. The following
report provides the information about new business of footwear.
Evaluate the major strategic decisions made during the six-round BSG simulation.
A simulation is always having power for engaging students and simulate learning. In order to
develop an effective approach at the marketplace, it is essential for a business entity to focus on
BSG simulation. In the six round BSG simulation, I have learned about different strategic
decisions and their implementation using a good and effective approach. The development of a
business should be focused towards goals and objectives of a company which is essential for
overall development. I made following strategic decision during BCG simulation:
 Growth and development decisions- The growth and development decisions are
important for a new or existing business in order to develop marketplace growth. Also it
is key responsibility of supervisor to focus on each and every decision in order to gain
desired growth. I took management related decisions which were helpful in our project
growth which lead to expand our business in a short period of time.
 Analytical decisions- I majorly took different analytical decisions which were good and
effective in promotion of our business. The analytical decisions are majorly related to
development of company related decisions after major analysis. I performed analysis of
external and internal environment to formulate major analytical decisions. It was hard to
perform analysis of external environment so we used PESTLE framework. On the other
hand, for performing major decisions related to internal environment, I developed SWOT
analysis.
 Competition related decisions- Our business included competition with many
companies which are major rivalries of our company. In order to gain competitive
advantage, it was essential for us to develop major competitive strategies. The decision
making related to competition took huge efforts and in depth analysis.
 Risk minimisation decisions- In the functioning of a business, risk is considered as a
major element which impacts on business decisions. It is compulsory for a company to

formulate risk free decisions with business operations. This brings major stability in the
business organisation and also helps in development of systematic operations.
 Culture management decisions- The culture management decisions were important to
be taken and framed by me in order to develop effective internal environment in the
company. I took the help and support of human resource management of my company in
order to lead the marketplace in a short span of time. Companies in the international and
national marketplace always focus on development of fair and cultural decision for
development of effective working environment.
 Workplace management decisions- Workplace management decisions were very
helpful for us in order to manage effective and precise environment for employee growth.
This helped me creating a deep understanding about wants and needs of all employees.
This approach also helped us to increase productivity of employees to develop and gain
sustainable growth. Management of workplace was a major challenge that was faced by
our whole team and in order to facilitate the management we developed a good
workplace. Strategic decisions related to management of workplace helped us to gain
competitive advantage in a set period of time.
Reflect on one round that stood out, why and key lessons learnt.
The simulation provides a setting for teams to immerse themselves in the collaborative nature of
doing business. To be successful in the simulation, the first step is to integrate with team
members and learn about the many ways that members complement each other. When members
of a team can fit into one other's grooves like gears on a well-oiled machine, they become more
valuable than individuals. This will result in synergy. The game necessitates a level of precision
that can only be attained if the entire team is pushing the same strategy; thus, it is critical to
choose a strategy that is compatible with the varied points of view of members. Diverse points of
view should be promoted, especially if they are founded on facts. Do not disregard the
information in the market snapshot, but rather focus on the footwear industry report rather than
the section that provides you with a strength and weakness analysis. For example, advertising
may be identified as a weakness, but spending less on advertising while outperforming your
competitors is an advantage. Investing in enhancements later in the simulation does not provide
enough time for the investment to pay off. Spending too much money on CSR should be
avoided. Be wary of how much money is spent on celebrities because there are no measures to