(PDF) Social Media and Organizational Communication
Added on 2021-06-16
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Running head: RELATION OF SOCIAL MEDIA & BUSINESSCOMMUNICATION RELATION OF SOCIAL MEDIA & BUSINESS COMMUNICATION Name of the Student Name of the University Author Note
RELATION OF SOCIAL MEDIA & BUSINESS COMMUNICATION1IntroductionThe process information sharing between the employees of the organization and thestakeholders or customers is known as business communication. Communication of this kindmainly occurs for the purpose of providing different monetary profits to the company. Theprocess of business communication of a company involves several departments that are,management of the brand, consumer behaviour, public relations, customer relations,employee engagement, reputation management and interpersonal communication (Cardonand Marshall 2015). The different mediums that are utilised for the resolution of businesscommunication process are social media or internet, television, radio, word of mouth, printmedia and ambient media. Communication in business can be further explained as themethods by which employees and stakeholders communicate for the purpose of discussingtheir goals in the organization. The different ways of completing business communicationare, web-based communication, video conferencing, telephone meetings, reports, face-to-facemeetings, presentations and forums (Swani et al. 2017). The business communication styles have experienced numerous changes in ever-changing environment of modern business. The different changes have happened as a resultof the increase which has happened in demands of the customers and the growth in thenecessity to communicate with the consumers on a steady basis. These variations which haveoccurred in the communication process will be examined with the help of the example of anAustralian company named Woolworths. The company operates in the retail industry ofAustralia and holds the highest spot in the industry in terms of the revenues generated fromthe retail based procedures (Schivinski and Dabrowski 2016).
RELATION OF SOCIAL MEDIA & BUSINESS COMMUNICATION2Exploration of the variations that have occurred business communication processThe pace with which the business organizations are moving is faster in comparisonthe situation that was prevalent in the earlier times. The organizations have started expectingfrom staffs in the modern business environment. The establishments are passionate about thespeed of their operations to sustain positively in the extremely competitive business market.The internet and mobile communications have been able to affect the situation with theincrease in speed of different processes. The procedure of business communication is nowcentred on short messages in place of the long procedures. The fast progression in thetechnologies have affected the process of communication in the business organizations(Vernuccio 2014). The modern business is going through a lot of innovation and this is likely to makemore variations in communication process. The transformation which is driven by technologyis utilised by the companies so that they can be able to reduce the costs which deal with thecommunication with stakeholders and customers. The reach of internet has increased and thiscan offer an enormous technology base to the companies which can assist the processes ofcommunication. The nonstop altering technologies are causing intense variations in theprocedure of business communication (Dijkmans, Kerkhof and Beukeboom 2015). Highamounts of advancements in technologies have taken place in the business environment in thelast ten years which were able to offer new path to the developments of businesscommunication. The changing technologies will thereby cause many variations in the processthat is related to business communication in the different companies. The trends and thedifferent tools that are part of the process of business communication are related to thedevelopments in technology and the applications of these in the business processes (Ngai,Tao and Moon 2015).
RELATION OF SOCIAL MEDIA & BUSINESS COMMUNICATION3The use of technology in the communication process of business has improved theswiftness of the process and messages are received by the target audience sooner than before.The chances that are provided as a result of the growth of communication are also vast. Theindividuals are capable of communicating with each other for the purpose of conducting abusiness association without even facing each other in a direct manner. The usage oftechnology has thereby affected the processes of communication in a vast manner (Olteanu,Vieweg and Castillo 2015).The process of business communication is facing many different challenges in21st century which have affected the companies in a adverse way. The use of social mediaand technology for the purpose of communication have improved the opportunities which areprovided by the companies. The various social media websites like Facebook and MySpacehave allowed easier ways of communication between the stakeholders and the organizations.This process of communication has some adverse effects on the associations that areestablished among the individuals within business organizations. The threats related tosecurity are a major concern for the process of communication which is conducted with theassistance of the social media (Grayson and Hodges 2017). The efficiency of employees isalso decreased in some cases as a result of the broad use of social media for the processcommunicating among each other. This further can cause a disruption in the work procedureof the staffs. The consumers are also highly concerned about the confidentiality related issuesthat are associated with the communication which takes place with the help of social media.This can avert the consumers from utilising this media to communicate with the assistance ofsocial media with the companies. The return on investment which is made by the companieson the communication through social media cannot be calculated effortlessly (Ashley andTuten 2015). The staffs form a main part of the image of the brand on the social media andany incorrect step taken by the employees on the platforms provided by social media can
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