Positive and Negative Aspects of Social Media on the Internet

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This report discusses the positive and negative aspects of social media on the internet. It explores the challenges and measures of security and privacy with social media. It also compares and contrasts features and various things between two social media platforms.

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Compare and contrast between positive and negative aspects of social media on internet.. .3
Challenges and measures of security and privacy with social media.....................................4
Compare and contrast features and various thinks between two social media.......................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
In the modern era, technology is more advanced popularity with use of social media is at
peak. Social media is the combination of the different application and websites which is
facilitated the sharing of ideas, views and thinks from people to another one through that many
of the people are connected to each other. Now, business units are placing high level of emphasis
on using social media sites with the motive to develop awareness among the customers about
products or services offered. In respect of that, present report will reflect the negative and
positive aspects of social media on the internet. Furthermore, this will discuss the challenges and
measures of security and privacy which are take place when using social media online. At the
end of the report, will highlight the comparison of two different social media websites and their
sustainability for business. Also, discussed the social media take place on the fact which can use
as communication tool or not.
MAIN BODY
Compare and contrast between positive and negative aspects of social media on internet.
By doing assessment, it has identified that now people from both business and non-
business segment access social media sites such as Facebook, twitter etc for meeting their own
purpose (Anderson and Jiang, 2018). However, there are several aspects which in turn associated
with the usage of social media sites in terms of both positive and negative. The explanation of
those positive and negative aspects are as follows:
Positive aspects of social media:
The application of the social media apps like Instagram, Facebook, WhatsApp etc. no
longer remains constrained to their original purpose of connecting people which has ventured
much farther where the brand are using this to measures their product, different social
organization are use this platform to inform other people about the various playing activities.
Siddiqui and Singh, (2016) illustrated that the social networking sites have brought people from
remote and distant location on the single platform for connect and interact together. With the
help of this, geographical distance between people are reduced by increasing number of users of
such social media tools. Through that they share and convey their information and feeling with
their own groups.
The positive aspect of social media on internet has increase the use of internet by people
to be connected with each other. This help to increase knowledge by using internet and get
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updated (13 Advantages and Disadvantages of Social Media, 2019). It is the wonderful
combination of technology and high touch for the group and internet. Social media has created
positive impact on internet which is search results for people. Qadir, Safder and Sumra, (2019)
stated the positive impact of social media on internet is easily shared information with others.
Additionally, Subramanian, (2017), stated that social media is covers various posts and
businesses videos which are help to increase profit for business. Through that businesses are
more use internet. This increase uses of internet for business purpose.
Negative aspects of social media:
In respect of positive aspects have so many negative aspects of social media sites on
internet. One of the most negative aspect of social media on internet is reduced use of social
media due to cause of addiction, many of the studies shows that. Throughout the days, they feel
to post something on their page and check others posts which become an important part of the
life. This creates negative impact on the people eye and create various health issues and reduce
the use of internet (Alalwan and et.al., 2017). This gives the negative impact on internet because
people are not use and decrease internet uses. This puts various negative impact on the people
life with this use of internet is decrease. The another negative impact is lack of human
interaction. This is negative impact on internet which is created with use of social media.
The social sites affect use of internet due to fraud and hackers or misuse of information.
This reduces trust of people from internet and this is not good for internet (Jiang, Luo and
Kulemeka, 2017). Misuse of information is creates negative impact because through that people
will suffers and faces various problems. The internet has forced us to redefine our definition of
privacy and more of people or users are depends on internet for information support. Lack of
reliable information is also negative impact on internet which is generated through use of social
media (Raut and Patil, 2016). Another one is many of the personal informations are stored at
websites. Through that have so any threats of the theft data and misuse of this. This gives
negative impact on internet.
Challenges and measures of security and privacy with social media.
There are various challenges attached with new concepts. In the same ways, the use of
social media also has many of the challenging which are attached with the uses of social media
(Boateng and Amankwaa, 2016). The major and main challenges which is faced by people when
using social sites and websites are discussed below in the points are as follows:

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Misuse of information:
Lack of confidentiality is recognized as the main challenge which is faced by user at the
time of use social media sites. This is major challenge because at the time of operating social
media some personal information are posted by the users on the websites. Thus, there is a
possibility that hackers use such information for the purpose of undesirable activities. That is the
main challenge which is faced by people when using social media and online sites for complete
working. This creates the chance which all this information can be misused by people who not
interested in this information. Further, leaked location of users. The leakage of location is creates
various problems form people (Bouwman and et.al., 2018). This is the possible because many of
the time user operations social media with help of their mobile devices and used by hackers can
access the data which is stored on mobile.
Spam attacks:
This is another challenge which is faced by user of social media may face while operating
websites. The spam is the unwanted massage which occurs as well post that are danger. These
spam message contain advertisement and links which is clicked by user which may leads to
publishing sites. These are the spam message come with the advertisement sites are creates
various problems and issues for people who are used social media sites.
These are the issues and challenges which are faced by user of social media are used
online. These create various problems for people like leak personal information and used by
others (Appelbaum and et.al., 2017). On the other side, it is very important to measures the
security and privacy with that uses. For that below is discussed measures techniques are as
follows:
Measures for maintaining security and privacy with use of social media:
There are various challenges attached with the use of social media websites. In respect of
that, there has mentioned various solutions and measures which can be helpful and undertaken
by user for overcome those challenges.
Create strong password:
This is very important and effective for people to create very strong password for using
social media sites. This is the measures which can helped to use in order to overcome the
challenges of social media and their security and privacy aspects. Many of the time there are
cases when the users reuse the password for the several sites and for mail id. Thus, there are
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changed the tracking passwords easily (Song and Yoo, 2016). This is the important aspects
which is help to overcome major issues the step is to set strong password every time of uses. On
the other side, strong password is help to protect data which is stored on social sites. With the
help of this, peoples are able to protect their data with any misuses with hackers.
Gathered data and be updated:
This is another and most effective way to meet and remove challenges which are
generated with use of social media online. This is very important because changes taking place
into the technical environment. Thus, it is necessary for users to be gathered important
information for using social media and what are the latest changes are going into the competitive
market (He and et.al., 2017). This will help to people to have proper and effective knowledge
with the latest trends about the social media as well as protect to people with any fraud and other
factors.
Taking decision related to storing data:
This is very important and effective for taking better and effective decision for store data
which is personal on the social sites. This help to protect data on the social sites. This stored data
creates problem for individual people by hacking and misusing data. In order to protect that,
people have to take better decision for storing data on social sites. For that, people have to take
decision to store data and stead on the browser and websites. This creates more effectiveness for
those people who have needs to protect data which is stored at social sites in effective manner.
Do not click on links from emails:
In the day, there are various emails and message are come with links. In order to remove
and avoid challenge of spam attack, do not click those links or operates. This help to resolve
challenges which is created through spam attack. For example: if receive a message containing
web links from bank, shopping sites and from other social sites. The instead of clicking on the
links in the email go directly to websites and wed browser to perform the actions the email is
requisitioning. This is the way which is help to protect from spam attack to people.
Those are the measures of security and privacy which have to take at the time of use
social sites and online work. This is an important to protect data and overcome challenges which
are generated with social sites in effective manner (Zayer, Beran and Alcaide-Pulido, 2017).
With the help of this people able to protect data with hackers who are try to damage image and
data of people.
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Compare and contrast features and various thinks between two social media.
There are various types of social media apps which are used by people. All the people are
used social sites but as per their needs. The different types of social media apps and examples are
Facebook, Twitter, Blogs, You Tube etc. those all are plays an important into the people life.
This creates more effectiveness for people. For that completing this section here is select
Facebook and You Tube apps of social sites. The comparison of both are underneath:
You Tube:
You Tube is the video sharing services where users upload, watch, like, share, comment
on other people videos. In this video services can be accessed on the mobile phones, tablets,
laptops and other functions (Mangan and Gillies, 2017). In this users can search for and watch
videos, create their personal videos in effective manner. There are discussed features, application
and suitability for businesses are as follows: Features: In the context of You Tube app, features mainly include its speed as well as
creator studios apps for people which enables them to upload their videos. This provides
various lectures which are related to study material for the students. This is new ranking
system which is designed to lower visibility of junk comment for the clear layout. This
has most wonderful feature which is new type of cards. This promoting the content is one
way of ensuring which will keep the current users and increase the number of new
viewers for the work. Application: The application of You tube contains video wall application which is
connected with the API with other functions. Another is simple player view and player
fragment. The application of YouTube includes creation and sharing of videos (Alalwan
and et.al., 2017). This help to promote products and services for the business for create
more effectiveness.
Suitability: In the current times, usage of You Tube has increased with the very high
pace. Now, for resolving queries and learn different aspects individuals take resort of you
Tube channel. In this regard, by uploading videos about the usage and benefits of
products business unit can persuade as well as attract people significantly.
Facebook: This is an American social site and media company. This a largest social site and
has more than a million and billions users. This is connected with the people with others friends
and family (Anderson and Jiang, 2018). Also, this is a site which enables people to stay

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connected with others by sharing views and information. This is the best place where they can
promote business can be done for buying and selling of various things and the promotion of the
business by promoting pictures of businesses for working in better manner. Features: the main and best feature of Facebook which provides a timeline of all the
activities are posted on the Facebook. This provides a written record order of all the
activities that have been posted on the apps. Another is the messaging option which is
provided to users, this is the best option with the help of this user can message to any of
person within their friend list to be created at the time of talking people (Appelbaum and
et.al., 2017). Application: application of Facebook is for communicating with the people added in the
friend list of Facebook by sharing photos, videos, events and other visibility to each and
every people. This provides posted items application through video and photos. With the
Gift application, people can send another member a virtual gift in the form small icon.
Suitability: the use of Facebook is much suitable for the businesses as they are able to
communicate with customers with minimum time (Boateng and Amankwaa, 2016). So,
the cost of using is lower. This creates wonderful profits margin for businesses by
connecting with customers who are ready to buy products and services with sites by
commenting in comment box.
Comparison of both:
In the comparison from both You Tube and Facebook, Facebook is better because as its
cost is lower. There various and larger range of people at the single time use. Also, there have
different pages that can be used for sharing and advertising their business products and services.
Social media sites as a communication tool:
Social media sites are the better communication tool and network which can be used as a
communication tool for the business because most of the people are used social sites like
Facebook and You Tube help for communicating with consumers. This is very important and
effective which is help through using those websites all this information which are relating to the
business like product and services of business (Bouwman and et.al., 2018). With the help of this,
business and management can upload those and some information because present days’ various
people are use social sites and take updates about the business.
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At this having one better option which is messaging option. At their business and
customers are directly communicate about products and services like price, quality of product.
This is more important and safe for promoting business in better manner. This creates most
effective think to create more effective for success of business (He and et.al., 2017). YouTube is
the another site which is created effectiveness for people to working in better manner by
uploading videos. In the similar way another sites are more important which are creates
communication between business and customers for managing business in effective manner.
CONCLUSION
From the above study, it had been concluded that the social media plays an important role
into the human life. This created more effectiveness for the business and people for maintain
business and communication factors. There has mentioned various negative and positive aspects
of social media. The positive has promoting business or negative aspect have addiction. On the
other side, there has various challenges which has faced by people and measures of security i.e.
creating strong password. In the end, report mention the comparison between Facebook and You
Tube, both social sites best for promoting business. But comparison Facebook has much better
because of easier for communicating business. Social media has the great business
communication tool.
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REFERENCES
Books and Journals
Alalwan, A. A. and et.al., 2017. Social media in marketing: A review and analysis of the existing
literature. Telematics and Informatics. 34(7). pp.1177-1190.
Anderson, M. and Jiang, J., 2018. Teens, social media & technology 2018. Pew Research Center.
31. p.2018.
Appelbaum, D. and et.al., 2017. Impact of business analytics and enterprise systems on
managerial accounting. International Journal of Accounting Information Systems. 25.
pp.29-44.
Boateng, R. O. and Amankwaa, A., 2016. The impact of social media on student academic life in
higher education. Global Journal of Human-Social Science. 16(4). pp.1-8.
Bouwman, H. and et.al., 2018. The impact of digitalization on business models. Digital Policy,
Regulation and Governance.
He, W. and et.al., 2017. An exploratory investigation of social media adoption by small
businesses. Information Technology and Management. 18(2). pp.149-160.
Jiang, H., Luo, Y. and Kulemeka, O., 2017. Strategic social media use in public relations:
Professionals’ perceived social media impact, leadership behaviors, and work-life
conflict. International Journal of Strategic Communication. 11(1). pp.18-41.
Mangan, D. and Gillies, L. E. eds., 2017. The legal challenges of social media. Edward Elgar
Publishing.
Qadir, M., Safder, M. H. and Sumra, I. A., 2019. Impact of Social Media on Human Life.
Raut, V. and Patil, P., 2016. Use of Social Media in Education: Positive and Negative impact on
the students. International Journal on Recent and Innovation Trends in Computing and
Communication. 4(1). pp.281-285.
Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects.
International Journal of Computer Applications Technology and Research. 5(2). pp.71-
75.
Song, S. and Yoo, M., 2016. The role of social media during the pre-purchasing stage. Journal of
Hospitality and Tourism Technology.
Subramanian, K. R., 2017. Influence of social media in interpersonal communication.
International Journal of Scientific Progress and Research. 38(2). pp.70-75.
Zayer, L. T., Beran, S. N. and Alcaide-Pulido, P., 2017. Exploring the challenges of social media
use in higher education. The dark side of social media.
ONLINE
13 Advantages and Disadvantages of Social Media. 2019. Online. Available through:
<https://www.webfx.com/internet-marketing/social-media-marketing-advantages-and-
disadvantages.html>
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