This report analyzes the different types of services provided by Hilton Hotel and the quality management practices implemented by the hotel. It also explores how the hotel can adapt to changing customer preferences and the impact of changes on guest service management.
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TABLE OF CONTENTS INTRODUCTION...............................................................................................................3 Different types of services in the Hilton:........................................................................3 Quality management of the Hilton hotel:.......................................................................4 How hotel Hilton will adopt changing customers preference......................................5 How changes in the changes can impact on the guest service management..............6 CONCLUSION................................................................................................................7 REFERENCES..................................................................................................................7
INTRODUCTION In the managements of the hotels hospitality refers to the services provided by the hotel industry to the customer and focuses to fulfill their expectations from the hotels. It involves the services like, events, restaurants, entertainment, casinos to the enjoyment of the customer. This repost shows the managemnt of the hospitality of the hilton hotel. Hilton hotel is the biggest global brand of the america. Hilton prfovides the various servuces to their customer like room services, services of the food and beverages in their restaurants, facility of the gym in the hotel etc. This file focuses on the hoe the hotel improve their quality of the services in their hotel managemnt. It also involve the process of the hotel that how it will brings changes in the hotel asper the changes in the preference of the copnsumer. There are various impacts of the changes taken by the hotel which influence the customer satisfaction. Different types of services in the Hilton: Hilton provides the varierty of the services to their customer which fulfils their satisfaction level and improves the experience of the customer. The services which is provided by the hilton is the facility of the accommodation, restaurants for the food and beverages, facilty of the body fitness and gym, services of the online booking of the room. Services of the foods and beverages: Hilton provides the variety of foods and beverages to their customer in their hotels. It have their own restaurants and bars in the hotels which gives the best and delicious food that will satisfies the wants and needs of the customer from the hotels(Sanchez-Franco, Cepeda- Carrion and Roldán, 2019). The restaurants have the different kinds of the dishes from which the customer enjoy whateever they want to eat. Facility of room: The customer gets the 24*7 facility of the room in the Hilton hotels wich gives the best experience vto the customers about the hotel. The customner could enjoy the meals and drinks in the room of hilton hotel. In the rooms of the Hilton hotels the customer could enjoy the views of the city from the balcony. The managemnt of the Hilton hotels focuses on the privacy of the customer in their rooms. Facility of sites visits: Hilton hotels provides the facility of the sites visit to their customer by providing the rental cars. The customer gets the four wheelers and two wheelers facility in the hotel to visist the sites of the city without any problems. The hotel have the services for the customer like pickup and drop at their destination(Tontini, and et.al., 2017). For the convenience and comfort of the
customer and wants top incrses the level of satisfaction of the customer the Hilton focuses to give the best sercvices of the site visit. Gym services: In the Hilton hotels there are the facility of the body and fitness of the customer body. The Hiltons opens the GYM for the customer who are concious about the fitness of the body. For giving the best experience of the hilton they will purchases the effective products and equipments of the body fitness such as tredmills and trainers are appoint for the customer satisfaction. Facility of the SPA: For the relaxation of the body of the customer the Hilton also have the facility of the spa in their hotels. The services of the SPA involves the massage of the body, hair spa, facials to their customer. These facility will imnpress thye customer and attracts them to come again and again(Sipe and Testa, 2018). There are the various products of the cosmetics persobnal guidelines given by the specialist in the hilton hotels. Quality management of the Hilton hotel: The management of Hilton hotel focuses in the quality services which they are provides to the customer. The customer is satisfied only by the effective and good services of the hotel so the Hilton recruits the best employees in their hotel to improve the satisfaction of the customer. Quality is improved by adopting the management to determine the total quality of the services, online services also improves the effectiveness of the services. Recruitments of the skilled employees: By organizing the process of the recruitment of the new skilled and talented employees inthehoteltheywillworktogivesthebestservicestothecustomer(Manhasand Tukamushaba, 2015). By greeting the customer with the good behaviour that they will impress by them and attract to the Hilton hotels. Management of the total quality: The Hilton hotel aims to appoint the total quality management to evaluate the services in the Hilton hotel by the waiter, cashier, maid etc. the working of the Hilton hotel. The team of the total quality management measure that the employees of the Hilton hotel working properly or not and focuses to achieve the satisfaction of the custom er by improving the service level of the employees. The team will focuses on the cleanliness of the lobby properly which gives the effective image of the hotel in the minds of the customer. Facility of online services:
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Hilton hotel wanted to improve the quality of the services from their employees. From the online services of the Hilton hotels the customer gives the feedback about the services of the hotel,andtheymaketheireffectiveeffortinimprovingtheleveloftheservices (Dzhandzhugazova, and et.al., 2016). The customer gives the ideas and reviews and share their experience on the websites of the Hilton. These online services helps to improve the effective quality of the management. How hotel Hilton will adopt changing customers preference There are some ways which can help hotel Hilton to adopt customers preference and they can gain customers loyalty which willaffect on the probability of the Company and they can satisfy customers demand (Cvelbar, GrĂĽn and Dolnicar., 2017). If customers will satisfy with the services which is provided by the hotel then they will increase their reputation in the market and they will also gain competitive advantages in the market. Feedback Feedback is one of the important factor which h can help Hotel Hilton mangers to know demand of the customers, and according to the customers demand they canmake new strategies which can give satisfaction to the customers. When customer stay in the hotel and during the check out of the customers receptionist can ask for the feedback andcustomer will provide how was their experience during the stay in the hotel. If any service do not satisfy them then mangers of the Hotel can adopt new strategies to improve services of the hotel. Welcome It is important for the receptionist of the hotel to welcome their guest because this will create imp ration on the customers mind, no matter if they will stay or not it is important for the Receptionist to respect them and give answers to the inquiry of the customers (Du, Zhang and Hua., 2015). This will show to the customers that how they will get services in the Hotel Hilton and this will also help them in the decision making of the customers. Organic food Most of the people like to eat organic food and now a days it is trending among the people because if is healthy for the health andpeople are careful about their health. This will satisfy their demand. If Hotel Hilton will adopt healthy food in their in their hotel services thenit will attract people who like to eat healthy food and some people like to eat healthy food because it looks luxury to eat healthy food (Mirosa, and et.al., 2016). Itwill create more customer and they can gain high competitive advantages in the market. Technology
There are many Hotels who are using new trading technologies in their hotel which impotent way to satisfy customers. Hotel Hilton can adopt new technology to attract customers. If they will put new technology in their hotel then it will affect on the customers and company will make new customers. Technology make any work more essay and technology will increase more security for customers who will stay in the hotel. Customers always give reference to the others if they get better services and facilities. It is important for mangers of the Hotel Hilton ti implement new technologies in the hotels to attract new customers and this will alsocreate reputation among the customers and they give reference to their friends and family members. How changes in the changes can impact on the guest service management Changes can be both positive and negative in the service management because this will impact on the employees of the Hotel Hilton and and it will also impact in the probability of the company. Here are negative and positive impact on the guest service management of the Hotel Hilton: Service cost changes will affect on theservice cost because if they will give better services to the customers then they have to charge more from the customers (Xie,So and Wang., 2017). This will give negative impact on the customers but positive impact is thatcustomers will get quality services from the Hotel Hilton's service management and one of the important aim for the Hotel is to satisfy their customers because if they are satisfy with the services then Company can gain customers loyalty. Increase reputation in the market Changes and adoption of the new trends will increase reputation of the Hotel Hilton in the market and they can gain competitive advantages (Zervas, Proserpio and Byers., 2017). They can also also show their presencethe market and give better competition to the hotels which are already famous among the the propel they will also make their namein the Hospitality industry. There is negative impact in the change, if employees of the company deny to implement changes in the company. This can create problem for the Hotel Hilton and superiors of the Hotel have to convene them accept the changes. Technology changes Technology changes will give good experience to the customers and this will helps them enjoy services of the Hotel Hilton and employees of the hotel can also do their work more better and fast but negative impact from the technology is to implement in the Hotel this can take time to implement and it is very expensive, company have to charge from the customers so they can overcome from the expenses (Xu., 2016). It will also create problem for the employees because
If Hotel Hilton will implement new technology then they have to give training to their employees so they can understand how this technology will work and how they can provide better quality services to the customers of the company , first employees of the Hotel have to understand the whole process andthis will take time and money as well. If employees will nit have idea how to use new technology during the gust services then they can not solve problems of the customer. CONCLUSION As per the above report has been analyzed the services provided by the Hotel Hilton which include food, technologies, customer welcome on the representation and many more services has been explained by the report. This report also has been briefly explain that how quality management of the Hotel Hilton work to provide quality services to the customers and review provided by the customers. This report has been concluded how customers adopt the changing customers preferences in which report has been explained feedback, technology, organic food and many more. In the last this report has been concluded positive and negative impact of changes in the Guest service management in which report has been explained cost ,technology etc.
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REFERENCES Books and Journals: Cvelbar, L. K., Grün, B. and Dolnicar, S., 2017. Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing.Journal of Sustainable Tourism.25(7). pp.921-934. Du, J., Zhang, J. and Hua, G., 2015. Pricing and inventory management in the presence of strategic customers with risk preference and decreasing value.International Journal of Production Economics.164.pp.160-166. Dzhandzhugazova,E.A.,andet.al.,2016.Innovationsinhospitalityindustry.International Journal of Environmental and Science Education.11(17). pp.10387-10400. Manhas, P.S. and Tukamushaba, E.K., 2015. Understanding service experience and its impact on brand image in hospitality sector.International Journal of Hospitality Management. 45.pp.77-87. Mirosa, M. and et.al., 2016. Reducing waste of food left on plates: interventions based on means-end chain analysis of customers in foodservice sector.British Food Journal.118(9). pp.2326-2343. Sanchez-Franco, M.J., Cepeda-Carrion, G. and Roldán, J.L., 2019. Understanding relationship quality in hospitality services: A study based on text analytics and partial least squares. Internet Research. Sipe, L.J. and Testa, M.R., 2018. From satisfied to memorable: An empirical study of service and experience dimensions on guest outcomes in the hospitality industry.Journal of Hospitality Marketing & Management.27(2). pp.178-195. Tontini, G., and et.al., 2017. Exploring the nonlinear impact of critical incidents on customers’ generalevaluationofhospitalityservices.InternationalJournalofHospitality Management.66.pp.106-116. Xie, K. L., So, K. K. F. and Wang, W., 2017. Joint effects of management responses and online reviews on hotel financial performance: A data-analytics approach.International Journal of Hospitality Management.62.pp.101-110. Xu, J. D., 2016. Retaining customers by utilizing technology-facilitated chat: Mitigating website anxiety and task complexity.Information & Management.53(5). pp.554-569. Zervas, G., Proserpio, D. and Byers, J.W., 2017. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry.Journal of marketing research.54(5). pp.687- 705.