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Small Business Enterprise InTROdUCTION 3 TASK 13 1.1 SWOT Analysis of small business enterprise introduction introduction 3 TASK 13 1.1 Analysis of the company 3 1.2 Analysis of comparative measure of

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SMALL BUSINESS ENTERPRISE INTRODUCTION 3 TASK 13 1.1 SWOT Analysis of the company 3 1.2 Analysis of business using comparative measure of performance4 TASK 25 2.1 Recommendations to improve the identified Weakness5 2.2Ways in which existing performance could be maintained and strengthened 5 2.3 New areas in which business can be expanded 6 TASK 36 3.1 Existing business objectives and plans6 3.2 Revision of business plans to incorporate changes 7 3.3 Action plan to implement changes 7 TASK 48 4.1 Impact of the proposed change on the business

Small Business Enterprise InTROdUCTION 3 TASK 13 1.1 SWOT Analysis of small business enterprise introduction introduction 3 TASK 13 1.1 Analysis of the company 3 1.2 Analysis of comparative measure of

   Added on 2020-02-05

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SMALL BUSINESSENTERPRISE
Small Business Enterprise InTROdUCTION 3 TASK 13 1.1 SWOT Analysis of small business enterprise introduction introduction 3 TASK 13 1.1 Analysis of the company 3 1.2 Analysis of comparative measure of_1
Table of ContentsINTRODUCTION..........................................................................................................................................................3TASK 1...........................................................................................................................................................................31.1 SWOT Analysis of the company ........................................................................................................................31.2 Analysis of business using comparative measure of performance......................................................................4TASK 2...........................................................................................................................................................................52.1 Recommendations to improve the identified Weakness.....................................................................................52.2Ways in which existing performance could be maintained and strengthened......................................................52.3 New areas in which business can be expanded...................................................................................................6TASK 3...........................................................................................................................................................................63.1 Existing business objectives and plans................................................................................................................63.2 Revision of business plans to incorporate changes ............................................................................................73.3 Action plan to implement changes ....................................................................................................................7TASK 4...........................................................................................................................................................................84.1 Impact of the proposed change on the business and personnel...........................................................................84.2 Ways to manage the changes...............................................................................................................................84.3 Monitor improvements in the performance of the business in the given timescale............................................9CONCLUSION.............................................................................................................................................................10
Small Business Enterprise InTROdUCTION 3 TASK 13 1.1 SWOT Analysis of small business enterprise introduction introduction 3 TASK 13 1.1 Analysis of the company 3 1.2 Analysis of comparative measure of_2
INTRODUCTIONIn order to ensure the growth of an economy it is very necessary to encourage small businessand to provide a continuous review procedures in improving the performance of small businessenterprise there is a need of change to be implemented in their nature of working . With thegrowing time government is also planning to increase their investment in small business whichincreasing its . can provide a big opportunity not only for the company but provide great careeropportunities for the people who wish to work with the small business organization, therefore itis on the whole provide amazing opportunity for the country's diverse and innovative smallbusiness(Jenkins, 2006).The present report is connected with small business Shine Communications which is aLondon based Public Relations Company which aims at providing clients what they need withcreativity doing justice in their implications. In this report various means and ways of growingthe business and establish with the changing environment are provided.TASK 11.1 SWOT Analysis of the companyIn order to frame a proper business development for a particular business it is verynecessary to assess the present position of the business so that it can grow in its strength andconvert their weakness into opportunities,. Therefore the SWOT analysis for ShineCommunications can be presented as follows Strength: In the present time Shine Communications is the most contacted PR agency in the UKand has strong working capacity with strong brands like BARCARDI, Ebay, paramount,Intercontinental hotel group etc. which gives them a major advantage over other competitors andcreates a good reputation for them(Wu and Olson, 2009) The diversification in their work is another major advantage for them like developing events,direct marketing, sampling and carrying all these functions through social media through five C'swhich involves content, channel, community, carrots and connectionWeakness: The expected revenue of Shine communications is low as compared to other PRagenciesIt has a small number of team of about 56 employees which sometimes becomes unmanageableto handle its different categories of operations (Chell, 2007)
Small Business Enterprise InTROdUCTION 3 TASK 13 1.1 SWOT Analysis of small business enterprise introduction introduction 3 TASK 13 1.1 Analysis of the company 3 1.2 Analysis of comparative measure of_3
Opportunities: As PR concentrates with multiple function of marketing,sales, promotiontherefore Shine can grow if it satisfies more and more customers in not only in a particular fieldbut PR as a whole as greater number of customers are taking help of PR agencies to introducetheir product and services in the market. Threat: The major threat to Shine is from the well-established large competitions who areserving not only in the local market but nationwide, also entry is much easier in this industry as itis not so much capital oriented therefore present competition as well as the future competitionboth can provide a big threat to this firm(Spence, 2007).Sometimes the PR work is given less priority and marketing firms are overlapped with theirfunction.1.2 Analysis of business using comparative measure of performancePerformance of a company is judged on the basis of different factors. One of the major.Conducting marketing research work can be one of the key areas for expansion as through itvarious customers and companies are linked through information. factor is the competitive forcesin the market which significantly affects the business growth and development. It is very easy fora company to enter into a PR industry because of low capital requirement. Is,so ShineCommunications, in order to distinguish itself from other rivals has to take care regarding notonly fulfilling the present needs of the customers like after sales services and handling customergrievances. As buyers can easily move to other firms in this industry because of very lowswitch-over cost and high bargaining power (Street and Cameron, 2007). Apart from this lackof proper PR professionals can lead to loss of customers which further is connected withlowering of brand image of the company as a whole in the industry. Finally in order to deliverbest to the customers’ business like PR should be connected with the value chain which involveslinking marketing, sales and promotional activities with each other so that the present intelligentthinking of the company can be applied in a creative way with the quality specifications to theright people which is one of the major objective of Shine Communications(Malhotra andTemponi, 2010.)
Small Business Enterprise InTROdUCTION 3 TASK 13 1.1 SWOT Analysis of small business enterprise introduction introduction 3 TASK 13 1.1 Analysis of the company 3 1.2 Analysis of comparative measure of_4

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