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Effective Business Communication Report

   

Added on  2020-05-16

17 Pages4770 Words76 Views
Running head: EFFECTIVE BUSINESS COMMUNICATIONEffective Business CommunicationName of the Student:Name of the University:Author Note:
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1EFFECTIVE BUSINESS COMMUNICATIONIntroductionEffective business communication skills develop the successful bonding between theorganisation and the customers. Both the speaker and the listener have to maintain theresponsibility of developing the effective communication skills to clarify and convey themessage appropriately. According to Wade and Macpherson (2016), effective communicationprocess generally goes far beyond the simple hearing and speech delivery. The appropriate use ofthe voice modulation, message conveying method, body language, and word choices is necessaryfor establishing a clarified message during a communicative scenario. The speakers need toarticulate the message in a clarified manner that will be understandable to the listener. Theconsistent delivery manner is needed to be maintained as it determines the type of reaction fromthe other end. This study would reflect on my communicational competency, including mystrength and weakness. The use of the five diagnostic tools would help me in understanding mypotentiality and areas of improvements. The literature study in the next section would providethe discussion regarding the issues identified in the reports derived from these diagnosisprocesses. Furthermore, an action plan would be formulated in this study to develop thenecessary communicational attributes. 1. Diagnosis and ReflectionThe communication process depends on both the speaker and listener. It develops theidea about the importance of message clarifications for establishing the effective communication.I have conducted some of the communicational tests by using the five diagnostic tools tomeasure my communicational efficiency. In this section of the study, I shall interpret the results
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2EFFECTIVE BUSINESS COMMUNICATIONdepending on the scores received from these diagnosis processes. The five diagnostic tools that Ihave used in this context are as follows: 1.Talkaholic Scale2.Personal Report of Intercultural Communication Apprehension (PRICA)3.Non-verbal Immediacy Scale-Self Report (NS-S)4.Tolerance for Disagreement Scale (TFD)5.Willingness to Listen DiagnosticThese diagnostic tools helped me in recognizing my potentiality in establishing effectivecommunication. I shall describe the results to identify the strengths and weakness. The first diagnostic tool was Talkaholic Scale, which measures the compulsivecommunication (McCroskey & Richmond, 1993). It has been observed that some of the peopleare usually driven by their talking ability that clarifies the messages in a significant way. On thecontrary, some people are driven to talk and going forward, they face the verbal difficulties.They tend to stay quiet in presence of other people. People often confuse a ‘talkaholic’ with thepeople who ‘talk too much’. However, ‘talkaholics’ are those who tend to stay quiet but respondin a manner in several situations that could turn out to be much disadvantageous. In thisdiagnosis report, I have scored myself as the ‘talkaholic’ person as I stay quiet in usual cases.However, I speak up when it is necessary for me. McCroskey and Richmond (1995) defined thatthe people who talk more by developing a positive communication trait are more likely tobecome a leader. They are more competent in dealing with the perceptions of others in acorporate environment. As per this diagnostic report, I scored 32, which indicates that I am at theborder line of being a talkaholic person. Therefore, in such situation, I speak up even when I find
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3EFFECTIVE BUSINESS COMMUNICATIONit very disadvantageous for me if I talk. However, I am not a compulsive talkaholic and I need tomake improvements in my communication process. The next diagnostic test is Personal Report of Intercultural CommunicationApprehension (PRICA), which is measured to address the apprehensive communication,particularly in an intercultural context. The instrument is generally used for measuring thecommunication efficiency in the intercultural context that suggests the subcategory of the generalcommunication apprehension. Neuliep and McCroskey (1997) explained that people score higherin this aspect are much efficient in communicating within a group associated with the peoplefrom diverse cultural background. The estimation of the alpha reliability should be above 90when it depends on speakers of native English. It is even observed that this reliabilitymeasurement could be lower if this instrument is translated into other language. I am quiteefficient in communicating with the people from diverse cultural background. Even thediagnostic report also reflects that I have scored 65, which suggests that my intercultural CA isquite high. I do not get nervous and I can maintain effective communication with the peoplefrom different culture. I even stay calm and attentive while communicating with these people andit is quite effective for establishing communicational transparency in a multinational corporation.The next diagnostic tool is Non-Verbal Immediacy Scale-Self Report (NIS-S), whichindicates the positive attitude or behaviour towards the other person. This diagnostic tool isconsidered as the most updated measurement tool to obtain knowledge about the non-verbalimmediacy as a self-report. Neuliep (2017) implied that during the use of this instrument, it isessential to differentiate self-reports by concentrating on the male and female parameters bothstatistically and socially. I have observed that this diagnostic tool is more efficient than the othertools as it includes more diverse items. The substantial variance is attributed to biological sex. It
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