Social Media and Business Effectiveness

This assignment delves into the effectiveness and usefulness of social media in a business context. The document analyzes both the benefits (enhanced communication, increased productivity) and drawbacks (potential for negative publicity) of utilizing platforms like Facebook, Twitter, Instagram, and Google+ for marketing and customer engagement. The author reflects on their learning experience, highlighting the importance of understanding different research methodologies, time management, and limitations in conducting such studies.

Running Head: BUSINESS RESEARCH
Business Research

BUSINESS RESEARCH 2
Reflection report
Effectiveness and usefulness of the learning experience for me
This research report is effective to analyze the advantages and disadvantages of using social
media for business. I have learned that social media site allows the company to enhance the
communication process and increase the productivity level. In this way, it can be evaluated that
social media site disseminates the information among a separate set of employees in an efficient
manner1.This learning experience was useful for me to implement social media strategy in
different organizations. I have also pointed that project scope is wider as it provides the
information regarding advantages and disadvantages of using social media practices.
Usefulness of learning process for me
I have gained my learning experience in different ways. I can apply this knowledge and insight
into future. This research has increased my knowledge regarding thetype of social media. In this
way, it can be evaluated that a platform like Facebook is a kind of social media which is used to
develop the business and also create awareness of company through social media2.Along with
this, I have observed that Google+ is another platform that can increase the transaction of the
company on social networking sites and also provides further benefit to the company. This
1Leonardi, P. M., Huysman, M., &Steinfield, C. (2013). Enterprise social media: Definition,
history, and prospects for the study of social technologies in organizations. Journal of Computer
‐
Mediated Communication, 19(1), 1-19.
2Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical
challenges and future directions. International marketing review, 30(1), 56-71.

BUSINESS RESEARCH 2
learning experience could be beneficial for me to use this platform in an organization. As a
result, I can improve my personal and professional career.
I have increased my understanding about social media platform. In this way, it can be evaluated
that Twitter is another social media platform that can be implemented by the corporation to
spread the different kinds of news flash associated with businesses3.This knowledge can be
applied to me to promote the brands through Twitter in future. I have analyzed that Instagram is
now owned by Facebook which aids me to build the visual type of storytelling as well as helps to
attract a large number of consumers. Consequently, it would be beneficial to get business growth
and success.
Objectivity of the learning process
I did different activities to gather the information about the advantages and disadvantages of
using social media in business. I read that compelling and essential content will aid me to pull
the attention of potential consumers and also gain more brand transparency. This can be effective
for to grow my career. I have also read that social media content can indirect increase the
websites based content. Moreover, I have observed that social media appears the different type of
universal search results. It enables me to make further improvement to search traffic and increase
the online revenues of the company.
Learning Experience
Business Research was useful for me to conduct the further research. Through this research, I
have observed that consumer can also access through a separate set of new media. As a result, I
am competent to build the loyalty among customer towards the brand. This business research
is also significant for me to consider disadvantage of using social media as it would be beneficial
3Bryman, A. (2015). Social research methods.USA: Oxford university press.

BUSINESS RESEARCH 2
to make effective marketing strategy. It is evaluated that social media can be used for declining
goodwill for example; if a customer provides negative comment then it can damage the
company’s goodwill4. Through this business research, I have considered different points
regarding social media. In this way, it can be determined that business can build the strong
presence on a different channel of social media. But, I have also pointed that there is no platform
that will aid corporation to increase more customers without the proper investment of time and
efforts. This learning experience is significant for me to make a judgment regarding social
media.
Learning process
I did different activities in assignment 1 and assignment 2. These activities are research question
and hypothesis, research design and methodology, research limitation and time schedule.
Further, I have learned that research question is made to meet the research objective in an
effective manner. Along with this, I have learned that research hypothesis is made for assessing
the relationship between two variables named independent and dependent variable. This learning
experience could be beneficial for me to develop the hypothesis in further research.
I have also developed my understanding regarding qualitative and quantitative research. In this
way, it can be evaluated that qualitative research is used to gather the non-numeric information
regarding research topic5. It is analyzed that qualitative data can be gathered from different
previous cases in which social media has helped or adversely impact on the performance of the
4Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber,
T., ...&Solnet, D. (2013). Understanding Generation Y and their use of social media: a review
and research agenda. Journal of Service Management, 24(3), 245-267.
5Solnet, D. (2013). Understanding Generation Y and their use of social media: a review and
research agenda. Journal of Service Management, 24(3), 245-267.

BUSINESS RESEARCH 2
organization6. Further, I have learned that quantitative research is beneficial to gather numeric
based data that can be analyzed through statistical method. It is analyzed that these data are
gathered from the questionnaire, survey, and polls. It can be either descriptive or experimental in
nature7.
Application of learning in future
This learning will be applied by me within an organization to build an effective digital marketing
strategy. It could be beneficial to improve the productivity and profitability of the company as I
can become a good marketing manages in future. This can not only meet my short term goal but
also beneficial to attain my long-term goal such as to become a successful entrepreneur. From
this research, I have learned that there are different limitations of research. These limitations are
lack of generalization, inappropriate action, and lack of technology8. I have also developed my
understanding about the time schedule. In this way, it can be evaluated that time schedule is
beneficial to understand the activities that will be performed and also define its duration9.
6Zeng, B., &Gerritsen, R. (2014). What do we know about social media in tourism? A
review. Tourism Management Perspectives, 10, 27-36.
7Trainor, K. J., Andzulis, J. M., Rapp, A., &Agnihotri, R. (2014). Social media technology usage
and customer relationship performance: A capabilities-based examination of social
CRM. Journal of Business Research, 67(6), 1201-1208.
8Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications
approach. Qualitative Market Research: An International Journal, 16(4), 362-369.
9Nielsen, R. K., &Schrøder, K. C. (2014). The relative importance of social media for accessing,
finding, and engaging with news: an eight-country cross-media comparison. Digital

BUSINESS RESEARCH 2
Consequently, I am able to implement this strategy to complete the project in a specified time
period.
journalism, 2(4), 472-489.

BUSINESS RESEARCH 2
References
Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber,
T., ...&Solnet, D. (2013). Understanding Generation Y and their use of social media: a
review and research agenda. Journal of Service Management, 24(3), 245-267.
Bryman, A. (2015). Social research methods. USA: Oxford university press.
Leonardi, P. M., Huysman, M., &Steinfield, C. (2013). Enterprise social media: Definition,
history, and prospects for the study of social technologies in organizations. Journal of
Computer
‐Mediated Communication, 19(1), 1-19.
Nielsen, R. K., &Schrøder, K. C. (2014). The relative importance of social media for accessing,
finding, and engaging with news: an eight-country cross-media comparison. Digital
journalism, 2(4), 472-489.
Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical
challenges and future directions. International marketing review, 30(1), 56-71.
Trainor, K. J., Andzulis, J. M., Rapp, A., &Agnihotri, R. (2014). Social media technology usage
and customer relationship performance: A capabilities-based examination of social
CRM. Journal of Business Research, 67(6), 1201-1208.
Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications
approach. Qualitative Market Research: An International Journal, 16(4), 362-369.
Zeng, B., &Gerritsen, R. (2014). What do we know about social media in tourism? A
review. Tourism Management Perspectives, 10, 27-36.