Report for Eco-Fone 2019

Running head: REPORT FOR ECO-FONE 2019
Report for Eco-Fone 2019
Name of the Student
Name of the University
Author Note
Table of Contents

REPORT FOR ECO-FONE 2019
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
Overview of the UK mobile phone market:...............................................................................3
Production of an appropriate line chart based on report of Deloitte Report:.............................5
Analyzing the Smartphone market based on news article of BBC by summarizing the features
of Smartphone that made it popular among older age group:....................................................6
Evaluating the expansion of business in Kingston using pros and cons table:..........................7
Determining the cost of new building to be acquired by Eco-Fone:..........................................9
Comparing the net takings from both the retail shops of Eco-Fone:.......................................10
Evaluating the satisfaction of customers by summarizing the findings generated from the
report:.......................................................................................................................................11
Evaluating the quality procedures of Eco-Fone:......................................................................12
Findings and Conclusion:.........................................................................................................12
References and Bibliography list:............................................................................................13

REPORT FOR ECO-FONE 2019
Introduction:
The report demonstrates the product, customer and financial information of Eco-Fone
for evaluating the overall performance. The Smartphone market is analyzed for gaining a
better understanding in respect of the usage with the main focus on the age group of adults.
There are two shops owned by Eco-Fone that sells accessories and smart phones. Several
trends amongst consumers have been noticed by company that has resulted in increasing net
profits generated by company (Homburg et al. 2017). The expansion of business in Kingston
is analyzed by using a table of pros and cons which would help in determining the viability of
expansion. Therefore, the overall report prepared addresses the feasibility of expansion of
business and measuring the overall satisfaction of customers that would help in determining
the growth prospects of Eco-Fone.
Discussion:
Overview of the UK mobile phone market:
UK is experiencing a boom in the sales of smartphones with 71% of older people
owning a handset that is app capable. It has been observed that over the past five years, the
adoption rate in this age group is faster. The rising possession of smart phones amongst older
people is one of the factors preventing its decline. It has been found that the possession of the
smart phones is highest in this age group. Over the forecast period, it is expected that the
market will reach saturation and to offset declining volume, the likelihood of manufactures to
raise the price is quote fair. Of the total employed workforce in the county, half of the
respondents use the smartphones for work related and business activities (deloitte.co.uk
2019). The workforce uses the smartphone mostly for sending e mails followed by making
standard calls and thereafter, it is used for viewing documents and workload management.

REPORT FOR ECO-FONE 2019
For the work purposes, there is paucity of usage of smartphones and it cannot be attributed to
the lack of needs. Using smartphone can be ideal option for workforce which would overkill
the usage of tablets and personal computers. In the recent years, there is decline in sales
volume of smartphones and this decline in volume of sales cannot be offset by the rising price
(Marriott and Williams 2018). Hence, it is required by the companies to strategies price in a
manner that helps them in increasing the sales to customers.
Email Making standard calls Viewing documents Managing my
time/workload
0%
5%
10%
15%
20%
25%
30%
35%
40%
45% 41%
33%
17%
8%
37%
32%
0%
6%
2016
2017
Mixed chart presenting top four work related activities:
Source: created by author
From the above chart, it is observed that workforce uses smartphones mostly for
sending and receiving email with 41% and 37% in year 2016 and 2017 respectively
indicating a decline in the usage. It was followed by making standard calls with 33%
recorded in year 2016 and 32% in year 2017. Usage of smartphones for viewing documents
in year 2016 was recorded at 17%. However, workforce did not use smartphones for viewing
documents in year 2017. For managing the workload, there was decline in the usage from 8%
in year 2016 as against 6% in year 2017 (deloitte.co.uk 2019).