Report for Eco-Fone 2019

Running head: REPORT FOR ECO-FONE 2019
Report for Eco-Fone 2019
Name of the Student
Name of the University
Author Note

REPORT FOR ECO-FONE 2019
Table of Contents
1. Introduction:...........................................................................................................................2
2. Analysis of issues for Eco-Fone Smartphone:.......................................................................2
2.1 An overview of the mobile phone market in UK.................................................................2
2.2 Forecasting the usage of UK adult Smartphone...................................................................2
2.3 Smartphone- A potential market for older customers..........................................................2
2.4 Feasibility of expanding the business to Kingston using table of pros and cons:................2
2.5 Cost of a new building.........................................................................................................2
2.6 Testing the possible differences in Net takings in the two shops........................................2
2.7 Customer satisfaction...........................................................................................................2
2.8 Quality procedures...............................................................................................................2
2.9 Important Findings...............................................................................................................2
3. Conclusion..............................................................................................................................2
Conclusion:................................................................................................................................2

REPORT FOR ECO-FONE 2019
1. Introduction:
The report is prepared for demonstrating the assessment of mobile phone market of
United Kingdom for gaining a better understanding of the market. Analysis is confined to
analyzing the operations of Eco-Fone for expanding the business of the sales of smart phones.
The discussion of the assessment is divided into different tasks that help in gaining a better
understanding of the market of smart phone of UK. Eco-Fone is a Smartphone selling
organization that operates in Putney and Richmond with steadily increasing net profit every
year (Rizos et al. 2015). Based on the analysis of product, customer and financial
information, it is recommended whether the expansion of business would be viable or not.
2. Analysis of issues for Eco-Fone Smartphone:
2.1 An overview of the mobile phone market in UK
The sale of smart phones in UK is booming among older customers with 71% of the
older population owning handset which is app capable. Such older groups which have higher
than average wealth tend to buy premium sets with some of the buyers purchasing the smart
phone due to force. It is predicted that the adults will spend more than two hours in using the
smart phones every day. Due to shifting of older people to smart phones, it is expected that
the features of smart phones would suffer. The growth rate of possessing smart phone in this
age group is highest in the country (Balamurali et al. 2016).
Out of the total employed people in UK, smart phone were used by half of the
respondents for at least one work related business activity. It has been found that for work
related applications, the usage of smart phones by employees have been modest for those
focusing on the flow of work. In the coming years, smart phone is likely to be major
contributor in improving the productivity of workforce. Smartphone is considered as ideal

REPORT FOR ECO-FONE 2019
device for workers who do not need to analyze or process information and are required to
receive contextual information for rapid response (bbc.co.uk 2019).
Email Making standard calls Viewing documents Managing my
time/workload
0%
5%
10%
15%
20%
25%
30%
35%
40%
45% 41%
33%
17%
8%
37%
32%
0%
6%
2016
2017
Mixed chart of top four activities:
(Source: created by author)
From the above mixed chart depicting the top four activities, it is observed that people
use smart phone mostly for email with usage declining in year 2017. The second activity is
making standard calls 33% in year 2016 and declining to 32% in year 2017. Viewing
documents is the third activity with 17% in year 2016. The forth top activity involved
managing workload with 8% in year 2016 and declining its usage to 6% in year 2017
(Deloitte.co.uk 2019).