SEO Expert for Desklib

REPORT FOR ECO-
FONE

Table of Contents
INTRODUCTION..........................................................................................................................3
TASK 1 ...........................................................................................................................................4
The summary of smartphone market in United kingdom...........................................................4
TASK 2............................................................................................................................................4
Forecasting the usage of smartphone by UK adult people..........................................................4
TASK 3............................................................................................................................................5
features that make usage of smartphones popular & favourite with older customers................5
TASK 4............................................................................................................................................5
‘pros and cons method’ used for expanding operations to Kingston.........................................5
TASK 5 ...........................................................................................................................................6
1.5 Cost of developing a new building & famous commercial mortgage lenders in United
Kingdom......................................................................................................................................6
TASK 6............................................................................................................................................9
1.6 Testing the Difference of Two Shops Net Banking............................................................9
TASK 7 .........................................................................................................................................10
1.7 Customer satisfaction..........................................................................................................10
TASK 8..........................................................................................................................................12
Quality assurance procedures..................................................................................................12
TASK 10........................................................................................................................................12
Summary...................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
smartphone is classified as a type of mobile phone which is highly advanced and contains
innovative features. This is all because of stronger operating systems & hardware capabilities
that provides services such as internet, apps instalment, voice calls, messages and many more.
Almost all the people carry smartphones because of its wide usability(AGUILLAR, 2017). The
company which is taken into consideration to complete the report is ECO-FONE which is a UK
based company. The company mainly deals in smartphones & its accessories. The company have
two outlets one in Richmond and another in Putney. In order to expand its business, the company
is planning to deal in tablets & laptops. In this report, the overview of using mobile phones or
smart phones in united kingdom is going to discuss in relation to finance, product & customer
satisfaction. Later, it covers some suggestions and recommendations in order to expand business
is mentioned in this report.
TASK 1
The summary of smartphone market in United kingdom
According to the survey conducted by Deloitte for gain an insight about the usage of
smartphones in UK, it has been analysed that the consumption of smartphones is increasing
rapidly. With this, the smartphone sales is also increases and reach up to 1.5 billion yearly. In the
present, almost 65% of adult people were using smartphones which is expected to grow 92% by
2020. The increasing rate takes place because smartphones help people in their daily life and also
helps in performing activities which is related to work. In accordance to the report of 2018,
people using smartphones in UK for E-mails (46%), calender management (24%), voice calls
(39%) and so on. The applications which is mainly used by the people of United kingdom is
instant messaging, maps&navigations, photo gallery, mobile browser and many more(Farinosi,
Lim and Roll, 2016) .
The study reveals that phones are purchased with an rise of 30% from portable gadgets.
The majority of the sales of the items was about full. As far as other computing products are
concerned, laptops were bought by a 15% margin. The mobile segment in the United Kingdom

currently is too limited and is projected to expand exponentially in the years ahead. The very first
touch screen was launched 10 years ago and since the development phones are still made (About
smartphone market in United Kingdom, 2019).
TASK 2
Forecasting the usage of smartphone by UK adult people
As per the report of 2017, it has been sated that the usage of smartphone increases day to
day by adults and reach up to 84%. It is increased at the rate of 5% yearly. In addition to this,
people of age group between 18 to 44 adopt smartphones by 89% as compare to last years.
According to survey, it has been identified that people of the age group of 17-25 looks on their
phones around 100 times a day whereas people of age group 16-20 years accept that they look
and use smartphone 150 times a day. Along with this, 34% people belongs from the age group of
16-70 years use mobile phones when consuming food. The usage of smartphones by old age
people also increases year by year. As per report, in 2012, the usage rate of smartphone was 28%
which is ow increases by 70%. in the present situation, people of age 17-76 years use mobile
phones on regular basis whereas three percent people accepted that they use smartphones once in
a month only. Along with this, around 2% population uses phones once in a week. In addition to
this, 1% population accepted that they used mobile phones only in last month(Ferguson,
Friedland and Woodberry, 2015).
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Smartphone